PubMatic Launches Governance Architecture for Agentic Advertising on AgenticOS

Rise, a Quad Agency, among first to pilot PubMatic’s new governance architecture for agentic advertising which gives buyers verifiable control and a complete audit trail — from planning through activation to measurement. PubMatic, the leading AI-powered ad tech company delivering digital advertising performance, announced the launch of its advanced guardrail architecture, a first-of-its-kind customizable governance […]

Last updated Aug 5, 2026 by ATDb automated enrichment