News

What OpenAI’s TBPN deal reveals about branded entertainment’s limits

Brands are building in-house entertainment studios on the promise that great content earns the audiences advertising can’t buy.

Hasbro opens distribution hub to cut costs, speed deliveries

The Georgia facility will shrink the toymaker’s logistics network while adding resilience and efficiencies.

Retailers rely on this tariff mitigation tactic. Congress has noticed.

The First Sale valuation method has helped companies lower their tariff costs for decades, but renewed scrutiny claims it harms U.S. production.

Metazoa Announces Updates to Snapshot on Salesforce AppExchange

New AI capability helps teams analyze org metadata context and take action to manage complex CRM environments Metazoa announced a new Intelligent Assistant for its Snapshot platform on Salesforce AppExchange, the leading enterprise marketplace for partner apps and experts. The new capability helps organizations running Salesforce to analyze metadata context, diagnose issues, and take action […]

Ridge AI Emerges from Stealth with $2.6M Pre-Seed for AI-Native Analytics That Prove a Product Team’s Value in Hours

Ridge AI announced its emergence from stealth and a $2.6 million pre-seed funding round led by Madrona, with participation from TheFounderVC and a group of angels that includes founding leaders from Tableau, Trifacta, and Streamlit. Built on decades of data visualization research and open-source technology, the company enables B2B software companies to ship interactive, customer-facing […]

Dollar Shave Club swipes at competition in first women’s grooming push

CEO Larry Bodner calls the company’s new line “anti-Venus, anti-Billie, anti-Flamingo” and an antidote to “pink, sparkly, frilly” products pitched to women.

Bic reignites ‘Flick Your Bic’ tagline for a new generation

A humorous ad created with agency Doner cheekily sets the mood and highlights the manufacturer’s line of lighter products.

The Top 6 Search Engines Market Share & The AI Search Engines To Watch via @sejournal, @MattGSouthern

Declining Google share and rising AI search usage signal a shift in where discovery happens and how SEO teams should allocate resources. The post The Top 6 Search Engines Market Share & The AI Search Engines To Watch appeared first on Search Engine Journal.

ChatGPT Search Is Citing Fewer Sites, Data Shows via @sejournal, @MattGSouthern

ChatGPT Search is citing fewer websites per response after GPT-5.3 Instant became the default experience. The post ChatGPT Search Is Citing Fewer Sites, Data Shows appeared first on Search Engine Journal.

Lego unveils World Cup campaign with Messi, Ronaldo, Vini Jr. and Mbappé

A new creative platform features collectible sets, storytelling and fan activations ahead of the summer tournament.

Lego - Everyone Wants a Piece - 60s

Dollar Shave Club - Female Line - 30s

Coca-Cola revisits ‘Hilltop’ with ‘Drink in America’ campaign for America250

Ogilvy campaign features singers from across the U.S. and expands into packaging, murals and community programs.

Coca-Cola - Drink in America - 3m05s

AI adoption fails at the human level

The biggest blocker to AI isn’t technology. It’s fear, risk perception and past experience. Here’s how to address what’s really holding teams back. The post AI adoption fails at the human level appeared first on MarTech.

Why AI-driven creative is failing and how to fix it

From Coca-Cola to Svedka, poor execution is undermining AI-driven creative. Learn how to use genAI in ways that support storytelling. The post Why AI-driven creative is failing and how to fix it appeared first on MarTech.

Three first-party data strategies retail brands are prioritizing now

As 3rd-party cookies fade, mid-market retailers are leaning on direct value exchanges, ID-driven experiences and zero-party signals to rebuild their data. The post Three first-party data strategies retail brands are prioritizing now appeared first on MarTech.

Keyword Blocking Demonetized More Than Half Of Reuters’ Brand-Safe Stories

Can 2026 be the year advertisers finally let go of their keyword blocklists? News publishers sure hope so. Even brand-safety platforms want advertisers to abandon the antiquated practice of keyword blocking, which is the blunt instrument often blamed for preventing ads from appearing in the news. Arbitrarily avoiding URLs that contain words like “shoot” or […] The post Keyword Blocking Demonetized More Than Half Of Reuters’ Brand-Safe Stories appeared first on AdExchanger.

MediaAlpha Launches the Insurance Industry’s First Carrier-Approved Conversational AI Application for Carriers and Consumers

New ChatGPT-powered app delivers a transparent, carrier-approved shopping experience — connecting consumers with insurers who are ready to quote MediaAlpha, the leading customer acquisition infrastructure for insurance carriers, announced the launch of the first carrier-approved conversational AI application powered by ChatGPT technology for auto insurance shopping. Built on MediaAlpha’s trusted programmatic marketplace, the app modernizes […]

TC Transcontinental Acquires PDI Group to Accelerate Growth of its In-Store Marketing Activities

Transcontinental Inc. (TSX: TCL.A TCL.B) announces the acquisition of Phipps Dickson Integria Group Inc. (“PDI Group” or “PDI”), a company based in Kirkland and Laval, Quebec, which provides production services for large-format signage and displays, commercial printing, as well as specialized distribution (Harling Marketing). PDI employs 180 people and boasts state-of-the-art production facilities, which will […]

Kustomer Launches “Kustomer AI – Signals” to Turn Customer Intelligence Into Real-Time Action Across the CX Stack

“Kustomer AI – Signals” surfaces real-time customer context, sentiment, and escalation risk directly to reps and managers before they engage, closing the gap between CX visibility and action. Available now natively in the Kustomer platform and on Zendesk Kustomer, the AI customer experience platform, unveiled “Kustomer AI – Signals”, a new AI capability within AI […]

GMB Management Software for Multi Location Business

GBPPromote, a fast-growing Google Business Profile (GBP) management software, is gaining strong traction among agencies, franchises, enterprises, and individual businesses looking for a simpler and more scalable way to manage their local presence on Google. Adopted widely by franchises, agencies, and enterprise teams for multi-location GMB management, the platform is built to handle the kind of […]

WordPress’s Troubled Real-Time Collaboration Feature via @sejournal, @martinibuster

Will WordPress's troubled real-time collaboration feature be worth delaying the release of WP 7.0? The post WordPress’s Troubled Real-Time Collaboration Feature appeared first on Search Engine Journal.

The hidden risks of “false loads” in modern refrigeration systems

False loads promise simplicity but often create instability, inefficiency and hidden costs. Discover why real load commissioning delivers better outcomes.