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20,749 articles covering the AdTech ecosystem
UJET Appoints Jason Royer as Chief Financial Officer Ahead of Agentic Experience Optimization (AXO) Launch
Finance veteran with enterprise, M&A, and venture capital experience joins UJET as company scales AXO platform and enters next phase of growth UJET, a customer experience AI platform, announced the appointment of Jason Royer as Chief Financial Officer (CFO) as it prepares for its Agentic Experience Orchestration (AXO) platform launch, which will enable businesses to run […]
SEO Smooth Reports Sharp Growth in Organic Search Visibility Following Shift to AI-First Digital Marketing Operations
Florida-based digital marketing agency uses its own AI voice agent, automated reporting, and multi-model AI stack to manage client SEO, PPC, and social media SEO Smooth, a digital marketing agency serving small and mid-sized businesses across South Florida and the United States, has posted significant gains in organic search visibility after restructuring its operations around […]
Bloomberg Vault Introduces New AI-Powered Communications Surveillance Models
Insider Dealing & Personal Trading models are now part of a suite of advanced tools designed to help firms identify potential conduct and market abuse risks by investment professionals Bloomberg announced that Bloomberg Vault (Vault) has expanded its communications surveillance capabilities with the launch of two new AI-powered models for Insider Dealing and Personal Trading. […]
Lovable and Cerebras Partner to Power AI Software Creation on the World’s Fastest Inference Platform
Partnership brings industry-leading Cerebras inference to one of the world’s fast-growing AI software creation platforms, enabling more interactive software development experiences Lovable and Cerebras Systems announced a partnership to power Lovable’s software creation platform with the world’s fastest inference platform built by Cerebras. Under the agreement, Lovable will run selected latency-sensitive workloads on dedicated Cerebras capacity, and […]
‘Resident Evil Requiem’ Stars Nick Apostolides, Angela Sant’Albano to Host Gamescom’s Future Games Show (EXCLUSIVE)
“Resident Evil Requiem” stars Nick Apostolides and Angela Sant’Albano will co-host the Future Games Show at gamescom on Aug. 26. Best known for playing Leon S. Kennedy and Grace Ashcroft to life in Capcom’s latest installment in the “Resident Evil” franchise, which was released in February, the “Resident Evil Requiem” stars will unveil a number […]
AB InBev raises a glass to everyday moments in new global campaign
Wieden+Kennedy spot is accompanied by new research highlighting shifting drinking habits.
Disney Scores Super Bowl Ad Sellout, Closes Upfront
Disney says it sold out the Big Game with 'one of the broadest advertiser and category mixes in Super Bowl history.'
The future belongs to marketers who make others smarter
Experience isn't losing value because of AI. It's shifting from personal expertise to better decisions, stronger teams, and organizational impact. The post The future belongs to marketers who make others smarter appeared first on MarTech.
Bolder Digital Launches Integrated AI and Digital Marketing Services for Australian Businesses
Empowering Small to Medium Enterprises with Cutting-edge Automation and AI Solutions Bolder Digital, an AI, digital marketing, and automation agency headquartered in Tasmania, Australia, launched an integrated service model that combines AI-powered lead generation, customer nurturing, business automation, and CRM systems with coordinated SEO, paid advertising, and social media campaign delivery. Founded by Jarryd Holmes, […]
Zeotap launches end-to-end Composable CDP Native App on Snowflake Marketplace
Zeotap now runs the entire CDP — identity, segmentation, orchestration and activation— natively in a customer’s own Snowflake account, with zero copy and zero data movement Zeotap, the enterprise Customer Data Platform (CDP) built in Europe with privacy at its core, announced the availability of Zeotap as a Snowflake Native App on Snowflake Marketplace. Zeotap’s […]
Pipedrive Acquires Outfunnel, Bringing Its Top-Rated Marketplace App Home
Pipedrive is bringing automatic sales and marketing sync directly into the product, replacing the need for a separate integration Pipedrive, the easy and intelligent CRM for small and medium-sized businesses, announced the acquisition of Outfunnel, an Estonian sales-and-marketing automation startup and the top-rated app on the Pipedrive Marketplace. Financial terms were not disclosed. “For businesses, […]
CallTower Launches the Upfront Advantage, an Exclusive Incentive Program for Partners
New invite-only program provides upfront financial incentives to accelerate customer acquisition, strengthen channel growth, and create long-term earning opportunities. CallTower, a global leader in delivering unified communications, contact center, and collaboration solutions, announced the launch of its new Upfront Advantage Partner Program, an exclusive, invite-only initiative designed to help partners accelerate revenue realization and drive long-term growth through new […]
Disney Streaming Profit Doubles in June Quarter, Company Shifting Consumer Products to Studios Division
Disney posted mixed results for the June 2026 quarter, as Disney+ and Hulu continued to boost profits and the theme parks division turning in solid performance. And Disney CEO Josh D’Amaro revealed his latest move to restructure the media conglomerate’s operations: He’s moving most of consumer products out of Disney Experiences and into the entertainment […]
How 5 brands won World Cup gold through marketing investments
Coca-Cola, Adidas, Unilever and others reaped the benefits of official partnerships with the global tournament via a variety of marketing approaches.
Reddit Wants To Be The Destination, Not Just The Source Behind Search & AI via @sejournal, @brentcsutoras
Reddit's Q2 call laid out the daily destination strategy and the participation problem standing in its way. What marketers should do now. The post Reddit Wants To Be The Destination, Not Just The Source Behind Search & AI appeared first on Search Engine Journal.
ITV Expands YouTube Sales House with Snack Media Partnership
It's been close to two years since British broadcaster ITV announced a deal with YouTube which granted it the ability to sell its inventory on the video sharing platform. YouTube has become a key distribution point for ITV, and the deal enabled it to package and sell inventory on its own terms, covering the full Read More
CTV Doesn’t Have a Measurement Problem, It Has a Disclosure Problem
Transparency remains a major sticking point in CTV, with buyers regularly failing to receive information on the content their ads ran against. But rather than being a technical challenge, Mateusz Jędrocha, Chief Product Officer at Adlook, argues that this opacity is the result of a commercial choice by publishers, and outlines the types of signals Read More
AB InBev Toasts Beer’s Enduring Relevance as Sales Regain Fizz
AB InBev thanks beer for bringing people together across cultures and generations.
Why the F.A.C.T.S. model is the key to search everywhere optimization by SOCi
Learn how to boost visibility across search, social, reputation, and AI using SOCi's F.A.C.T.S. model for multi-location brands. The post Why the F.A.C.T.S. model is the key to search everywhere optimization appeared first on MarTech.
How to audit your email automations for revenue gaps
Find your email program's weak spots, from deliverability basics to high-value flows and ESP features, and turn missed opportunities into revenue. The post How to audit your email automations for revenue gaps appeared first on MarTech.
For Cuisinart, AI-Generated Ads Are As Handy As A Kitchen Blender
Cuisinart’s marketing team has been eager to take advantage of generative AI-based creative. The problem has been that, until recently, generative creative just didn’t quite pass muster with the company’s brand baselines, Kelsey Smithuysen, Amazon marketing director for Conair (which owns Cuisinart), told AdExchanger. The green would be not quite the correct Cuisinart shade of […] The post For Cuisinart, AI-Generated Ads Are As Handy As A Kitchen Blender appeared first on AdExchanger.
VitalPBX Strengthens CRM Workflows with Native Zoho, Odoo, and Salesforce Integrations
Native integrations connect call activity directly to the CRM platforms sales and support teams already use. VitalPBX, the enterprise-grade PBX platform built on Asterisk, is highlighting its native CRM integrations with Zoho CRM, Odoo, and Salesforce — the three CRM platforms officially supported out of the box. Reps shouldn’t have to choose between picking up […]
Quisitive launches Spyglass® Guardrail to secure Microsoft 365 and govern Copilot with AI
Quisitive, a global technology consulting firm and Microsoft Frontier Partner, announced the launch of Spyglass® Guardrail, an AI-powered managed service that raises an organization’s Microsoft Secure Score to 80 or above while also governing Microsoft Copilot and AI agent deployments. As an introductory offer, new clients who sign up by September 30, 2026, receive their […]
Adswerve Launches Adswerve Premium Supply Solution Designed to Cut Waste and Maximize Programmatic ROI
New offering gives brands and agencies access to curated, high-quality inventory through a single, expert-led team Adswerve, a leading data and media analytics consultancy operating at the intersection of adtech and martech, announced the launch of Adswerve Premium Supply, a premium supply offering that simplifies media buying, eliminates wasted spend, and gives advertisers access to […]