CTV Doesn’t Have a Measurement Problem, It Has a Disclosure Problem

Transparency remains a major sticking point in CTV, with buyers regularly failing to receive information on the content their ads ran against. But rather than being a technical challenge, Mateusz Jędrocha, Chief Product Officer at Adlook, argues that this opacity is the result of a commercial choice by publishers, and outlines the types of signals Read More

Last updated Aug 5, 2026 by ATDb automated enrichment