ITV Expands YouTube Sales House with Snack Media Partnership
Articlevideoweek.com
It's been close to two years since British broadcaster ITV announced a deal with YouTube which granted it the ability to sell its inventory on the video sharing platform. YouTube has become a key distribution point for ITV, and the deal enabled it to package and sell inventory on its own terms, covering the full Read More
Last updated Aug 5, 2026 by ATDb automated enrichment
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