Spotify says podcasts are having a “favorable” impact on its revenue, and that it’ll spend $230 million more on marketing and AI this year

Spotify shares rode a rollercoaster during its Q2 earnings call, dropping 5% early but, by the end, rising 0.5% above pre-call share prices. What clicked shareholders into their coaster cars? Probably AI. CFO Christian Luiga told analysts that marketing and AI-related investments will drive roughly €200 million (~$230 million USD) in incremental operating expense for […] Visit Tubefilter for more great stories.

Last updated Aug 5, 2026 by ATDb automated enrichment