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The customer journey now centers on exposure, recall and return

The customer journey now centers on exposure, recall and return

Articlemartech.org

Traditional metrics miss how decisions are actually made. Learn which signals reflect real influence before users ever click. The post The customer journey now centers on exposure, recall and return appeared first on MarTech.

Source: MarTechPublished: Apr 7, 2026

Last updated Apr 7, 2026 by ATDb automated enrichment