Video Innovation Drives 2x Higher Purchase Intent, Study Finds

As the video gap persists, this annual market study shows consumers are ready to reward brands that use personalized, AI-powered video and leave those that don’t. A new study of 2,500 adults in the U.S. and U.K. reveals 80% of consumers want more video from brands, but nearly half (46%) say they never receive any video communications […]

Last updated Apr 7, 2026 by ATDb automated enrichment