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20,570 articles covering the AdTech ecosystem
Marketing Evolution Introduces the Substrate, a New System of Record for Marketing Performance
The Substrate provides person-level marketing performance context without personally identifiable information, creating a durable foundation for measurement, planning, optimization, and AI decision-making. Marketing Evolution announced the broad availability of the Substrate, a new platform designed to serve as the System of Record for Marketing Performance. For decades, marketers have invested heavily in systems that manage […]
Epoch Launches EpochX, Extending Its Events Platform to Enable Marketing Teams to Measure Event-Driven Pipeline
The only AI-native platform gives Field Marketers, Event Marketers, and Demand Gen teams the insights needed to prove which events drive return, all in one platform. Epoch, the AI-native events platform, announced the launch of EpochX, a new offering purpose-built for Field Marketers, Event Marketers, and Demand Gen teams to assess and demonstrate the revenue […]
Shutterstock Brings High-Quality Images, Videos, Music, and Sound Effects to Anthropic’s Claude
The integration builds on Shutterstock’s continued strategy to make its rights-cleared content a staple in AI-native creative and commercial workflows Shutterstock, Inc., a family of brands delivering scalable creative and GenAI solutions to help customers fuel great work, announced the launch of its connector in Anthropic’s Claude. The connector allows users to access Shutterstock’s high-quality, […]
IDZ Launches MetaCortex, Private AI for Encrypted Files and Chats
New AI workspace searches ZCloud and ZChat, cites the exact source, turns answers into actions and provides a signed receipt for every result IDZ announced the launch of MetaCortex, a privacy-first AI workspace built directly into IDZ’s encrypted file storage and private messaging platform. MetaCortex allows users to ask questions across supported files, folders and […]
fal Launches fal Agent, a Creative Partner for Frontier Generative Media
fal’s new creative AI agent helps creatives and developers bring ideas to life across the world’s leading image, video, and 3D models while maintaining context and consistency from concept to final delivery. fal announced fal Agent, a creative partner that works across every top generative media models to orchestrate production-ready creative workflows. The launch comes […]
Kyvos Joins Apache Ossie Ecosystem, Bringing Speed and Context to Enterprise AI
Kyvos brings its high-performance semantic layer to the open ecosystem, helping enterprises make governed business context available to AI agents and applications—fast, accurately and at scale. Kyvos, a leader in semantic intelligence and high-performance analytics, announced that it has joined the Apache Ossie, formerly known as the Open Semantic Interchange (OSI) ecosystem, reinforcing its commitment […]
Upwave Launches AI Campaign Insights Sessions, the Newest Capability Powered by AI Agent Bayes
Marketers can engage live with Bayes to explore campaign performance, methodology and more–on demand Upwave, the Brand Outcomes Measurement Platform, today announced the launch of AI Campaign Insights Sessions, the newest capability powered by Bayes, Upwave’s AI Agent. AI Campaign Insights Sessions give marketers 24/7 access to Bayes to explore, analyze and understand campaign performance. […]
rankingCoach and Extendify Partner to Give WordPress Users a Powerful Free SEO Plugin — and AI Marketing on Demand
● BeyondSEO installed during the Extendify default WordPress setup ● A complete, independent freemium SEO plugin out of the box — no account required ● One click activates rankingCoach’s full marketing suite (local listings, Google Ads, reviews, social media, brand monitoring) powered by rankingCoach AI rankingCoach GmbH today announced a partnership with Extendify, the Agentic […]
Four in Five Marketers Lack Confidence Explaining Campaign Performance
Despite having access to more campaign data than ever before, 80% of marketers admit they do not fully understand why their advertising campaigns succeed or fail, according to new polling by brand lift measurement company On Device. The research, conducted among [...] The post Four in Five Marketers Lack Confidence Explaining Campaign Performance appeared first on ExchangeWire.com.
AdPlayer.Pro Video Ad Tech Provider Celebrates 10-Year Milestone
AdPlayer.Pro is marking a decade in the video ad tech space, looking back at 10 years of innovation and partnerships since its launch in 2016. What started as a single-product startup has evolved into a prominent video advertising provider. Over the [...] The post AdPlayer.Pro Video Ad Tech Provider Celebrates 10-Year Milestone appeared first on ExchangeWire.com.
Digest: French Publishers Cry Foul Over Google AI Summaries; Perplexity Moves to Block Time’s Ads
In today's Digest, we discuss French publishers taking Google to the competition regulator over AI Overviews, Perplexity moving to block Time's ads aimed at AI agents, and Disney+ and Hulu adding iHeartMedia video podcasts as streaming platforms race into the [...] The post Digest: French Publishers Cry Foul Over Google AI Summaries; Perplexity Moves to Block Time’s Ads appeared first on ExchangeWire.com.
Can Zoom use creator partnerships to adjust the information served up by AI chatbots?
For communication platforms that broke out during peak COVID, it's time to pivot. Clubhouse now functions more like a messaging app than a virtual gathering space, while Epic Games recently relaunched Houseparty. And then there's Zoom. The video chat service was ubiquitous in 2020, but times have changed. To stay relevant, Zoom has repositioned itself as an end-to-end work platform with a heavy emphasis on AI. There's just one problem: Most people still perceive Zoom as a video chat service, which means AI chatbots -- which get their information from humans -- see the platform that way as well. For Zoom to maximize the value of its pivot, it needs to get chatbots to reference material that reflects its current status. Visit Tubefilter for more great stories.
X replaces revenue sharing model with new program centered around original content
On X, it pays to be original. The platform formerly known as Twitter is updating its creator monetization structure to reward accounts that bring "original ideas, expertise, reporting, creativity, and commentary to X." That line comes from a post that introduces the Original Content Rewards Program, which will become active on September 8. Starting on that date, X will phase out its Creator Revenue Sharing program and replace it with a new system that rewards "original and authentic content." As explained in the post, X defines original content as uploads that reflect "your own voice, perspective, expertise, or creativity." Visit Tubefilter for more great stories.
Kick believes its new ads can be a “direct line to Gen Z”
On Kick, it's time for a commercial break. The streaming platform affiliated with Stake.com has officially launched ads on its live broadcasts. Nearly four years after its initial launch, Kick is introducing a revenue stream that has the potential to benefit creators and brands alike. Early on, Kick eschewed ads. Creator monetization came in the form of an incentive program that scaled with watch time and smaller prize pools catered to homegrown talent. Visit Tubefilter for more great stories.
Thanks to ReelShort and Arizona State University, you can now go to college for microdramas
You can now officially go to college for microdramas. Just a couple weeks after unveiling its newest degree, a Bachelor of Arts in Content Creation, Arizona State University (ASU) has partnered with ReelShort to launch a course that teaches students how to write specifically for vertical series. ReelShort, which has major offices in Silicon Valley […] Visit Tubefilter for more great stories.
Are creator AI disclosures going to be a thing?
Hank Green has a new AI usage policy–and we’re wondering if other creators will follow suit. For those unfamiliar, Green (who has made a number of videos about the rise of generative AI and its current and potential effects on humanity and the environment) recently admitted that he’d been using LLMs to such a degree […] Visit Tubefilter for more great stories.
What can AI do for you? Facebook’s relaunched Creator Studio aims to answer that question.
Meta is spending billions on AI research and development, and a new Facebook product passes some of those innovations on to creators. After soft-launching its reimagined Creator Studio earlier in the summer, Facebook is giving that dashboard a full rollout and pitching it as a must-have tool for bootstrapping users. Creator Studio is not a piece of the Facebook platform; it's a separate app that delivers AI-powered insights and engagement stats. Creators can synthesize those data points as they plan forthcoming posts and focus on making their media strategies more efficient. Visit Tubefilter for more great stories.
Super Cooper: Unwell’s podcast empire soars to $500 million valuation after strategic investment
Alex Cooper's business is halfway to unicorn status. Unwell, the media company founded by the Call Her Daddy host and her husband Matt Kaplan, has achieved a valuation of $500 million after receiving a strategic investment from WTSL. WTSL, the firm led by Patrick Whitesell, did not disclose the exact size of its investment. The half-billion-dollar valuation, however, represents a significant uptick for Cooper's net worth. Back in 2024, SiriusXM paid $125 million to forge a pact with Cooper that included exclusive content. After climbing the podcast charts, Cooper made a splash in 2023 when she announced the launch of a company that would build multimedia franchises around big-name creators. Visit Tubefilter for more great stories.
Spotify is turning Twitch into a distribution point for its video podcasts
Spotify has sought podcasting domination by distributing its slate of shows through its in-house player and syndicating them on platforms like Netflix. Now, the Stockholm-based consumer media giant has opened up a new front in its battle against YouTube. Some video podcasts from the Spotify library are streaming on Twitch. If you want to know where Spotify's media strategy is headed, following Bill Simmons is usually a good idea. The former ESPN blogger is the founder of The Ringer, a sports media company that joined the Spotify family in 2020. Ringer shows were among the first Spotify originals to air on Netflix, and Simmons' dismissive comments regarding YouTube reflect Spotify's adversarial attitude toward the Google-affiliated hub. Visit Tubefilter for more great stories.
“If it was opt-in, nobody would opt in”: Twitch auto-enrolls all streamers in having their content scraped for Amazon LLM training
Despite significant backlash and clear communication from streamers, Twitch has gone ahead with plans to scrape their content to train Amazon‘s LLMs. As of Aug. 12, Twitch auto-enrolls all channels in consenting to have their content scraped for training. People who do not actually consent have to go into their settings and use a toggle […] Visit Tubefilter for more great stories.
Moloco launches an agency partner program, in part to expand beyond mobile programmatic
Although not a pure-play DSP, Moloco is expanding beyond into CTV and other media realms, building on its mobile and app base.
Media Briefing: Publishers are replacing Google with a little bit of everything
Publishers are preparing for a future with less Google traffic — but are still figuring out what replaces it.
CMOs are struggling to link AI visibility with sales
Brands are spending on tools that rate their visibility within LLM responses and AI search, but proving the commercial impact of GEO remedies isn’t easy.
By the numbers: Wall Street’s tough assessment of ad tech
Big Tech continues to dominate digital growth, triggering a Wall Street exodus, but are returns imminent?