Spotify is turning Twitch into a distribution point for its video podcasts

Spotify has sought podcasting domination by distributing its slate of shows through its in-house player and syndicating them on platforms like Netflix. Now, the Stockholm-based consumer media giant has opened up a new front in its battle against YouTube. Some video podcasts from the Spotify library are streaming on Twitch. If you want to know where Spotify's media strategy is headed, following Bill Simmons is usually a good idea. The former ESPN blogger is the founder of The Ringer, a sports media company that joined the Spotify family in 2020. Ringer shows were among the first Spotify originals to air on Netflix, and Simmons' dismissive comments regarding YouTube reflect Spotify's adversarial attitude toward the Google-affiliated hub. Visit Tubefilter for more great stories.

Last updated Aug 13, 2026 by ATDb automated enrichment