Marketing Evolution Introduces the Substrate, a New System of Record for Marketing Performance

The Substrate provides person-level marketing performance context without personally identifiable information, creating a durable foundation for measurement, planning, optimization, and AI decision-making. Marketing Evolution announced the broad availability of the Substrate, a new platform designed to serve as the System of Record for Marketing Performance. For decades, marketers have invested heavily in systems that manage […]

Last updated Aug 13, 2026 by ATDb automated enrichment