X replaces revenue sharing model with new program centered around original content

On X, it pays to be original. The platform formerly known as Twitter is updating its creator monetization structure to reward accounts that bring "original ideas, expertise, reporting, creativity, and commentary to X." That line comes from a post that introduces the Original Content Rewards Program, which will become active on September 8. Starting on that date, X will phase out its Creator Revenue Sharing program and replace it with a new system that rewards "original and authentic content." As explained in the post, X defines original content as uploads that reflect "your own voice, perspective, expertise, or creativity." Visit Tubefilter for more great stories.

Last updated Aug 13, 2026 by ATDb automated enrichment