News
16,556 articles covering the AdTech ecosystem
Spark Foundry appoints client managing directors
The pair join Gemma Trentham, who was appointed to the role late last year.
Born Social appoints Simon Cooper as ECD
He reports to CCO Paddy Smith.
MND Association reviews creative account
AAR is handling the process.
Dutch creative agency KesselsKramer goes into administration
KesselsKramer London went into volunary liquidation last year, according to Companies House filings.
Cannes Contenders: Bournville
VCCP created a comedic film for dark chocolate brand Bournville.
How agentic AI will usher in the return of caveat emptor
The pitfalls of modern shopping have multiplied and will only increase with the rise of agentic AI shopping.
Asahi Super Dry hosts immersive quest on streets of London
Magic Number and Immersive Octopus created the experience.
How T&P developed Hawkstone Farmers’ Choir on a budget of less than £100,000
Agency set up the choir, which won Britain’s Got Talent last month.
WPP hands group CSO remit to AKQA boss Baiju Shah
Shah was hired from Accenture Song in 2025.
Pitch Update: Just Eat, The Beatles, Gucci, Bet365, Ikea, Roblox, Mindful Chef and more
Campaign's weekly round-up of pitches, reviews and account wins.
C-Flight and Origin Could Deliver “Massive Step Forward for the Industry” – Buy-Side View with Zenith’s Samantha Doughty
Reach and frequency remain the most important metrics in video and CTV advertising, says Samantha Doughty, AV Investment Director at Zenith, but the industry still lacks consistency from a measurement perspective. However, projects like C-Flight and Origin are working to connect up reach in video environments, which would represent a "massive step forward for the Read More
EscalaX Drives the Growth of Its SSP & Strengthens Its Team
At a time when the multichannel programmatic industry demands more efficient, transparent, and market-oriented technology, EscalaX continues to move forward with its objectives, focusing on technological innovation and team growth. The company, specialised in ad tech solutions and multichannel programmatic, [...] The post EscalaX Drives the Growth of Its SSP & Strengthens Its Team appeared first on ExchangeWire.com.
Happydemics Partners with Citymapper to Expand Cross-Channel Measurement
Happydemics, the global brand lift and ad measurement company, has partnered with urban mobility platform Citymapper to enhance the company’s advertising measurement capabilities. Through this global partnership, Happydemics will provide cross-channel brand measurement solutions for Citymapper’s advertising offering, which includes display [...] The post Happydemics Partners with Citymapper to Expand Cross-Channel Measurement appeared first on ExchangeWire.com.
The Guardian Launches Attention-Based Packages & Joins Adelaide’s AU Ecosystem
Adelaide, the leader in attention-based media quality measurement and activation, welcomed The Guardian to its AU Ecosystem following an audit of the publisher’s inventory using Adelaide’s AU metric. The audit found that the Guardian’s placements perform above market benchmarks, supporting [...] The post The Guardian Launches Attention-Based Packages & Joins Adelaide’s AU Ecosystem appeared first on ExchangeWire.com.
EscalaX impulsa el crecimiento de su SSP y fortalece su equipo
En un contexto en el que la industria programática multichannel demanda una tecnología más eficiente, transparente y adaptada a las necesidades reales del mercado, EscalaX continúa avanzando en sus objetivos con el foco puesto en la innovación tecnológica y el [...] The post EscalaX impulsa el crecimiento de su SSP y fortalece su equipo appeared first on ExchangeWire.com.
Global Launches AdPower: The UK’s First Self-Service Platform to Book Mainstream Audio & Outdoor Media in Minutes
Global, the media and entertainment group, today (Thursday, 11th June) announced the launch of its ground-breaking new self-service advertising platform, AdPower. For the first time, businesses of all sizes can now directly book campaigns on the UK’s number 1 audio & outdoor [...] The post Global Launches AdPower: The UK’s First Self-Service Platform to Book Mainstream Audio & Outdoor Media in Minutes appeared first on ExchangeWire.com.
Clinch Launches Operational GEO Solution for the AI Discovery Era
Clinch has long helped marketers maximise the relevance and value of every advertising impression through intelligent creative and omnichannel orchestration. Today (11th June, 2026), the company is expanding that foundation into AI-era brand management with the launch of an operational [...] The post Clinch Launches Operational GEO Solution for the AI Discovery Era appeared first on ExchangeWire.com.
DoubleVerify Launches AI-Powered Brand Suitability Reporting for YouTube Audio Ads Campaigns
DoubleVerify ("DV"), the leading software platform to verify media quality, optimise advertising performance and prove campaign outcomes, today (11th June, 2026) announced the launch of AI-powered brand suitability reporting for YouTube Audio Ads campaigns, extending DV’s trusted post-bid measurement capabilities [...] The post DoubleVerify Launches AI-Powered Brand Suitability Reporting for YouTube Audio Ads Campaigns appeared first on ExchangeWire.com.
What to know about the 2026 Ad Age Business of Brands event
Key details on Ad Age’s strategic summit for modern marketing leaders, including the agenda, who should attend, ticket pricing and how to register.
Pride sponsorship pullback—why brands must commit to genuine allyship
Corporate sponsorship at Pride is declining; brands can build authentic allyship by engaging communities, prioritizing year-round support and focusing on real impact.
7 types of World Cup ads—and the brands that nailed them this year
From crowd-pleasing blockbusters to bittersweet redemption stories, this year’s tournament has something for everyone.
Independent agencies will have a larger presence at this year’s Cannes Lions—how they plan to stand out
More independent agencies are going to Cannes Lions 2026 than in past years and finding unique ways to band together and stand out.
Career journeys—How Olga Osminkina-Jones turned an entrepreneurial mindset into a global marketing career
Flora Food Group CMO Olga Osminkina-Jones discusses her path from teenage entrepreneur to global marketing leader, why she views marketing as a growth engine and the traits she looks for in new hires.