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20,570 articles covering the AdTech ecosystem
Are you Ad Tech Personality of the Year…?
Thinking of entering Ad Tech Personality of the Year or Ad Tech Rising Star? We spoke to last year's big winners about what it meant to them... The post Are you Ad Tech Personality of the Year…? appeared first on ExchangeWire.com.
Zillow Teams Up With Pinterest to Target People House Hunting
The company is the first to open up housing-intent data to Pinterest’s ad product.
Nielsen and DoubleVerify: Ad Tech’s Ultimate Super Signal Aggregator?
Ciaran O'Kane dusts off his pencil and sketches out what the newly-combined Nielsen and DoubleVerify means for the ad tech industry... The post Nielsen and DoubleVerify: Ad Tech’s Ultimate Super Signal Aggregator? appeared first on ExchangeWire.com.
Gap’s fall denim campaign stars Malcolm Todd and Inde Navarrette
Singer Malcolm Todd and actor Inde Navarrette move to “Dancing on My Own” in Gap's fall 2026 denim film.
Plug in, swap out: The open ecosystem was never built right
If you can’t unplug a partner in a week, that’s not an open ecosystem—that’s good marketing.
Watch the newest commercials from Discover Card, Reese’s, Constant Contact and more
Constant Contact says, “Just because you’re great at your thing doesn’t mean you’re great at telling people about it.”
Steph Cajucom helps Amazon Ads’ brand partners push boundaries
2026 leading-women-steph-cajucom-amazon
ChatGPT beefs up ad measurement, but gaps remain for buyers
OpenAI is giving advertisers new ways to measure ChatGPT’s ad performance as it competes for a bigger share of brand budgets.
Leading Women Luncheon explores the leadership pressures shaping careers and teams
Join industry leaders, Rising Stars and peers at the event on Oct. 5 in New York to connect, learn and celebrate impact.
Career Journeys—How Popflex founder Cassey Ho turned a dream into a booming activewear brand
Blogilates and Popflex founder Cassey Ho on her career journey.
Ad Age 2026 Leading Women on the invisible parts of leadership they say no one prepared them for
Ad Age’s 2026 Leading Women share what leadership lessons no one prepared them for, and instead they had to learn the hard way.
How Kick is addressing brand suitability for cautious buyers
Kick’s global advertising lead, Kelly Lenihan, discusses making the controversial livestreaming platform suitable for brands as it launches an ad platform.
Why Indeed’s CMO steered its marketing strategy towards brand building
Indeed CMO James Whitemore talks about deprioritizing immediate conversions, changing a brand’s marketing strategy after joining and marketing to consumers with AI anxiety.
Agencies want to get paid for outcomes—here’s what’s standing in the way
Outcomes-based pricing is seemingly all the rage, but agencies’ push away from hourly billing is much easier said than done.
Watch the newest commercials from Samuel Adams, Toyo Tires, MLS Store and more
Toyo Tires says its tires “grip like rock climbers grip.”
Nick Kost
Nick Kost joins NowThis Media as Head of Business Development, leading initiatives to expand the brand into new audiences and revenue streams.
The top 5 media plans to know about right now
One intriguing idea we spotted recently was Busch Canada turning the farms that supply its beer into a media channel.
Ad Age 2026 Leading Women on how navigating career risks helped them succeed
Honorees share how new jobs, new projects and new countries have shaped where they are today.
4 things to know about Chrissie Hanson, Dentsu’s new media chief
Chrissie Hanson is one week into her new gig at Dentsu, where she serves as North America media CEO and global brand president of Carat.
How four friends built a creator business—and landed 30 brand deals in four months
The friends behind The 4 in the 5 on turning their everyday lives into content, scaling a social media brand and getting a seat at the table in the form of equity deals.
Marc Jacobs Turns a Handbag Mix-Up Into a New York Microdrama Mystery
The series examines how fashion shapes first impressions and the stories we create about one another.
Pinterest Names Jason Fairchild GM Of Programmatic And Affiliate
Pinterest expanded tvScientific CEO and Co-Founder Jason Fairchild’s title to general manager of programmatic and affiliate. The title upgrade comes less than a year after Pinterest acquired the performance-focused CTV ad startup. The post Pinterest Names Jason Fairchild GM Of Programmatic And Affiliate appeared first on AdExchanger.
AI Adoption in CX Nears 70%, Yet Only 2% of Programs Reach the Center of Excellence Standard, Forethought Report Finds
Third annual study finds that action-taking AI, purpose-built systems, and continuous feedback loops are the clearest markers of sustained improvement and business impact. Forethought AI Agents by Zendesk released the State of AI in CX Report, its third annual study of over 600 CX leaders and practitioners. AI adoption in customer experience has risen from 54% […]
ChatGPT Referrals to B2B Websites Nearly Quadrupled in a Year, Demandbase Data Shows
Labs by Demandbase data shows generative AI is emerging as one of the fastest-growing sources of B2B referrals — raising the stakes for companies to control their message across a diversified media mix. Demandbase, the pipeline engine for AI GTM, released new Labs by Demandbase (Labs) data showing that AI assistants have become a fast-growing source […]