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Top 50 Most Viewed YouTube Channels Worldwide • Week Of 04/12/2026

When did BabyBillion become the most dominant channel on YouTube? Though the kid-friendly hub has been a factor in our charts for years, it had never reached the #1 spot in the Global Top 50 until the first week of March. Since then, BabyBillion has led each week's ranking of the most-watched YouTube channels in the world. This week, the channel with the most #1 finishes in our viewership chart came close to knocking BabyBillion off its perch. T-Series got 919.5 million weekly views to vault up to second place in the ranking, but BabyBillion remained undefeated in May thanks to its 1.15 billion weekly views. Visit Tubefilter for more great stories.

Intel and Toshiba - "The Beauty Inside" Case Study - 2m

Sir Martin Sorrell Marks Beet@20 With Warning That AI Is Upending Advertising

Beet.TV this year turns 20, which in media years is roughly equivalent to surviving several platform extinctions and at least one pivot to video that actually worked. What began with a taping at Google’s Mountain View campus in 2006 has grown into a sprawling archive of about 11,000 interviews tracking everything from early vlogging to [...]

Alex Cooper Calls Out Alix Earle for Creating ‘Fake Drama’ Amid Rumored Business Feud: ‘I Have Nothing to Hide’

Alex Cooper is addressing rumors about a feud with Alix Earle head on.  Following the seemingly complex departure of Earle’s podcast, “Hot Mess,” from Cooper’s Unwell Network in 2025, Earle has made a series of “passive aggressive reposts and likes,” as the “Call Her Daddy” host describes them. Her latest, a pointed repost from a […]

Publicis Groupe - Q1 2026 results - 3m27s

Hudson Williams for Peloton | Let yourself go - 1m

Ticker: Fox News Media Partners With Kalshi

Fox News Media joins CNN and CNBC in partnering with Kalshi.

Meta is Quietly Becoming a Bigger Ad Business Than Google

According to Emarketer, Meta is projected to generate $243.46 billion in global ad revenue in 2026, edging past Google’s $239.54 billion.

What separates brands that grow from brands that stand still

Bradley Keefer, Chief Revenue Officer, Keen Decision Systems Every brand is trying to find the right levers to maximize its ad budget. While it is easy to assume larger budgets grant a natural advantage, capital alone does not guarantee success. The brands that win are not necessarily those with the deepest pockets; they are the […]

WPP Media’s Adam Shlachter: ‘Not Everyone Can Solve all of Their Problems’ With Data

SAN JUAN, Puerto Rico — Advertisers must accept that universal data solutions don’t exist, as every dataset contains flaws and limitations that require careful evaluation rather than accepting vendor claims at face value. “The uncomfortable truth that advertisers finally need to accept is that not everyone can solve all of their problems,” Adam Shlachter, client [...]

Nike’s innovation chief departs as leadership turnover continues

Turnarounds rely on innovation cycles, and the abrupt departure of Tony Bignell could be another sign that the retail giant isn’t out of the woods, one analyst said.

CBP: Tariff refund process will take 60-90 days to issue returns

The agency previously said its in-development system would deliver refunds up to 45 days after a request was submitted.

Chipotle overhauls rewards system

More free items and an in-store campaign to boost enrollment could help the fast casual giant expand its already considerable rewards base.

New Google Spam Policy Targets Back Button Hijacking via @sejournal, @MattGSouthern

Google added back button hijacking to its malicious practices spam policy. Enforcement starts June 15, 2026. Sites have two months to remove offending code. The post New Google Spam Policy Targets Back Button Hijacking appeared first on Search Engine Journal.

Will more brands appoint agencies without a pitch?

Campaign understands Microsoft appointed Publicis without a pitch as part of a wider partnership – does this signify a growing trend among brands procuring agencies?

FTC close to settlements in ad boycott probe, lawyer says

The U.S. Federal Trade Commission is in settlement negotiations with the media and ad groups it has been investigating.

Hy-Vee’s first woman president dies

Donna Tweeten served roughly 20 years at the supermarket chain, including two years in the top role, and retired from the grocer last year.

How grocers can embrace the ‘promiscuous shopper’

Instead of recapturing monogamous loyalty and share of basket, retailers need to optimize for a more fractured “category” approach to shopping, writes Victor Kimble of Preston Spire.

Ingles Markets steps up fight with activist investor

The grocer and Summer Road LLC both contend that the other side is withholding key information from investors ahead of a board of directors vote.

Dollar General’s media network rolls out AI store audio program

The discount retailer is bringing the in-store media offering to about 6,000 locations through a new partnership with QSIC.

Mattress Firm parent Somnigroup to buy one of its suppliers for $2.5B

The all-stock transaction to acquire Leggett & Platt will bolster the mattress giant’s influence across the industry, analysts said Monday.

Stanley 1913’s approach to product development through diversity

Executive Graham Nearn spoke to Retail Dive about how Stanley is expanding its offerings as it grows into a global brand.

On, Zendaya launch first co-created collection

The collection — which features tank tops, T-shirts, jackets, pants and more — comes to life through a marketing campaign directed by Spike Jonze.

ImageKit Introduces Path Policies for Media Governance in Its Digital Asset Management Platform.

ImageKit, a unified image and video API platform with integrated AI-powered digital asset management(DAM), announced Path policy, a feature that enables businesses to enforce content and metadata governance at the folder level within ImageKit’s DAM. Path policies are available for businesses on ImageKit’s custom enterprise pricing plans and are designed to help apply consistent rules […]