News

AI Search Runs On Two Memory Systems. The Platforms Don’t Use Them The Same Way via @sejournal, @DuaneForrester

Parametric memory and retrieval are two different problems with two different fixes. Most teams are solving the wrong one without knowing it. The post AI Search Runs On Two Memory Systems. The Platforms Don’t Use Them The Same Way appeared first on Search Engine Journal.

YouTube Brings In-App Sharing & Messaging To The U.S. via @sejournal, @MattGSouthern

YouTube is expanding in-app video sharing and messaging to eligible adults in more markets, reviving a version of its messaging feature removed in 2019. The post YouTube Brings In-App Sharing & Messaging To The U.S. appeared first on Search Engine Journal.

5 AI Search Shifts Marketers Can’t Afford to Miss Before Q3 via @sejournal, @hethr_campbell

Stay informed about AI search trends and their effect on your website's performance. Prepare for the future of search marketing. The post 5 AI Search Shifts Marketers Can’t Afford to Miss Before Q3 appeared first on Search Engine Journal.

AI Bots Keep Overloading Servers. Should Website Owners Keep Paying? via @sejournal, @martinibuster

With 80% of AI traffic draining website infrastructure for model training, what can you do to fight back without affecting search visibility? The post AI Bots Keep Overloading Servers. Should Website Owners Keep Paying? appeared first on Search Engine Journal.

HelloFresh’s Pride post: Love it? Or would you take a safer approach?

The brand’s Instagram post has divided the internet.

Saying nothing about this World Cup is saying something. And sponsors will be heard

The 2026 World Cup will be the most scrutinised commercial moment in sport. Sponsors who treat silence as neutrality will learn it isn’t.

Behind the Carlsberg pitch: Fold7 on using its ‘tribe’ to tap into global football culture

Campaign talked to Carlsberg and Fold7 about the agency’s appointment to the beer brand’s Uefa sponsorship ad account.

Media Week 30 Under 30 2026: winners revealed

Successful applicants invited to judge Media Week Awards.

Tesco turns deliveries into an action movie

BBH London created the work.

CMOs on CMOs ft. Andrea Collins, CMO, Hippo, and Liz Vanzura, CMO, Solo Stove

Levi’s moves away from a creative AOR model, dealing a blow to TBWA\Chiat\Day

TBWA\Chiat\Day has been Levi’s creative AOR since 2023.

AI commerce & AI visibility: Why the customer journey is fundamentally changing

As the reach of AI-enabled tools change the face of ecommerce, brands need to know how and where to show up. Rankscale offers a comprehensive dashboard solution.

Watch the newest commercials from Booking.com, Kalshi, Panda Express and more

Booking.com says, “You know, you deserve a break from all the crowds.”

Ikea - Preowned - 2m14s

Kalshi - Dentist - 30s

Kalshi - Keyboards - 30s

Kalshi - Jump - 15s

Kalshi enlists Timothée Chalamet for offbeat ads about not much at all

The actor’s three spots, directed by Linus Sandgren, are mostly meant to evoke curiosity about the platform.

Sir Martin Sorrell Sees No Easy Exit for Holding Companies

Accenture should buy WPP and more insights from the S4 Capital executive chairman.

Week of June 1 Cable News Ratings: MS NOW Only Network to Grow Across All Dayparts

MS NOW finished ahead of Fox News in the demo between 1 and 3 a.m. ET on Tuesday night.

Tesco and Reach mark World Cup kick-off with fold-your-own pitch and goals

World Cup wall charts in the Mirror, Express and more today come with a crafty twist.

Omnicom shops lead UK entries in first Cannes 2026 shortlists

Work for Columbia Sportswear, Xbox and more has been shortlisted.

Global launches self-serve audio and outdoor ad platform

Move designed to open up inventory to online advertisers.

Movers & Shakers: VCCP, M&C Saatchi, Rapp, Whalar, BBC, Joan London and more

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.