News
16,556 articles covering the AdTech ecosystem
IAS Expands Brand Safety & Suitability Measurement to YouTube Audio Ads Campaigns
IAS AI-Driven Total Media Quality (TMQ) now brings independent, third-party brand safety & suitability measurement to YouTube Audio Ad campaigns Integral Ad Science (IAS) announced the expansion of its AI-driven Total Media Quality (TMQ) brand safety and suitability measurement to YouTube Audio Ads campaigns. This expansion provides advertisers with independent, third-party transparency for their audio […]
TestSprite Open Sources a CLI That Lets AI Coding Agents Autonomously Verify Their Own Work
Released under Apache 2.0, the CLI catches the bugs and regressions agents introduce coding unsupervised, with public proof live in CoderCup. TestSprite, the verification backbone for the agentic software era, today released the TestSprite CLI. It’s the first open source command-line tool that lets AI coding agents autonomously verify their own work across both frontend […]
InterDigital and Amazon Enter into New Video Services and Devices License Agreement
Final terms to be determined in binding arbitration; parties have resolved all pending litigation between them InterDigital, Inc. (Nasdaq: IDCC), a wireless, video and AI technology research and development company, today announced that it has entered into a patent license agreement with Amazon, covering Amazon’s services and devices, including Amazon Prime Video. The parties have […]
DoubleVerify Launches AI-Powered Brand Suitability Reporting for YouTube Audio Ads Campaigns, Expanding Transparency in Listening-First Environments
New offering brings trusted post-bid measurement to audio formats on YouTube DoubleVerify (“DV”) (NYSE: DV), the leading software platform to verify media quality, optimize advertising performance and prove campaign outcomes, today announced the launch of AI-powered brand suitability reporting for YouTube Audio Ads campaigns, extending DV’s trusted post-bid measurement capabilities to this listening-first format. As […]
Genesis Computing Announced as Validated Technology Partner of Databricks
Genesis Computing, the agentic data engineering platform, announced it has become a Validated Technology Partner of Databricks, the Data and AI company. Through the partnership, Genesis’s pretrained autonomous agents can now deploy directly within Databricks environments, enabling enterprises to automate complex data engineering workflows securely inside their own infrastructure. Genesis provides autonomous agents purpose-built for enterprise […]
Introducing Magnite Orchestration: Powering the Future of Agentic Advertising
Dentsu and DIRECTV Advertising among partners testing Magnite’s expanded buyer and seller agent capabilities Magnite (NASDAQ:MGNI), the largest independent sell-side advertising company, today announced the launch of Magnite Orchestration, a coordination layer that enables buyers to connect their buyer agents to Magnite’s seller agent and build on the industry’s largest pool of premium inventory, supply-side […]
Cresta Launches Conductor, the Agent for AI Agent Development
Cresta Conductor enables technical teams to develop conversational AI agents from discovery through post-launch optimization using natural language, so they can ship with confidence. Cresta, the unified customer experience AI platform for human and AI agents, announced the launch of Cresta Conductor, a developer-first agentic engine for building and optimizing AI agents on the Cresta […]
Headless or walled: Cordial draws the line on how AI agents should work
Most platforms are building agents that only see what their platform sees. Cordial built infrastructure every agent can use. Cordial, the enterprise marketing platform used by Levi’s, Tapestry, L.L.Bean, and Boot Barn, launches its AI headless infrastructure: a composable, LLM-agnostic platform that exposes every Cordial capability as a standard service any AI agent can use, […]
Shutterstock Evolves Its Content Library into a Human-Led, AI-Powered Creative Platform
Shutterstock, Inc., a family of brands delivering scalable creative and GenAI solutions to help customers fuel great work, unveiled the next evolution of its content library into a human-led, AI-powered creative platform. The advanced creative system combines premium human-made content, AI-powered creation tools, and intuitive workflows to help creatives move from idea to impact without […]
Politico Relaunches Magazine With New Weekend Focus on Examining Power
Politico wants to power its way into your weekend news diet. The political-news behemoth, part of Axel Springer, is relaunching its longform journalism efforts this weekend with a new crack at a weekly “magazine,” or in this case a package of five to six longform stories that will examine the people and polices that shape […]
New ‘Kingdom Hearts’ Game, ‘Zelda: Ocarina of Time’ Remake Unveiled During Nintendo Direct (Gaming News Roundup)
The latest Nintendo Direct revealed information about upcoming games, updated titles, and new reveals coming to the Nintendo Switch 2 and Nintendo Switch systems. The presentation revealed “The Legend of Zelda: Ocarina of Time,” will be modified for Nintendo Switch 2, along with the return of Disney and Square Enix’s storied action RPG series “Kingdom […]
AI Script-Analysis Start-Up Quilty Strikes Preferred-Look Deal With Giovanni Entertainment (EXCLUSIVE)
Quilty, which makes a tool that uses AI to evaluate and score a screenplay to help determine its producibility, has landed its first partnership with a production company. The company, launched in February by founders film producer Daniel Wood and lawyer-turned-producer Simon Horsman, has struck a multiyear “preferred-look” deal with Giovanni Entertainment, the production company behind […]
Kate Steinberg, Erin Miller, Nicole Story Dent to Launch ‘You Had 2 Be There’ Nostalgia Podcast Reveling in ’90s and 2000s Pop-Culture Moments
Three big millennial influencers — Kate Steinberg, Erin Miller and Nicole Story Dent — are teaming for “unapologetically” nostalgic podcast series “You Had 2 Be There,” celebrating pop-culture touchstones from the ’90s and 2000s. The trio’s “You Had 2 Be There” podcast premieres June 18 across all major platforms. The show will feature Steinberg, Miller […]
Alex Cooper’s Unwell Signs Georgia Hassarati and Isabel Timerman’s ‘Girls, Disrupted’ to Podcast Network
“Girls, Disrupted,” the podcast hosted by reality star Georgia Hassarati and influencer Isabel Timerman, is joining the family at Alex Cooper’s Gen Z-focused media company, Unwell. The duo will return with their first “Girls, Disrupted” episode under the Unwell umbrella Tuesday, June 16, across YouTube and all major podcast platforms. New episodes will drop weekly […]
Inside Summer Game Fest: Gaming Industry Happily Braces for ‘GTA 6’ Success With Stuffed September, Early 2027 Releases
Spirits were running high at this year’s Summer Game Fest amid the gaming industry’s excitement for the upcoming release of “Grand Theft Auto VI” — despite the fact the Rockstar Games title had no presence during the four-day event. No, “GTA 6” wasn’t formally part of host Geoff Keighley’s Summer Game Fest Live presentation or […]
Elon Musk’s SpaceX IPO: Company Sets Initial Stock Pricing for Biggest-Ever Public Offering at $1.77 Trillion Valuation
Elon Musk’s SpaceX — rocket manufacturer, satellite internet service provider, AI firm and owner of X (aka Twitter) all rolled into one — has officially set a record for the biggest IPO in history with its initial stock pricing. SpaceX on Thursday confirmed the pricing of its IPO of 555.6 million shares of its Class […]
How GSTV steps up audience targeting with Stagwell’s agentic system
Slim Jim maker Conagra Brands is the video network’s first advertiser to incorporate the Stagwell Agentic Targeting System into campaign planning.
Bumble’s YouTube advice show tackles dating anxiety amid user slump
The show is part of a larger effort by the app to develop a “higher-quality” user base, as the number of total paying users continues to drop.
L’Oréal Paris helps shape ‘Legally Blonde’ origin story in streaming tie-up
The brand is a sponsor of the new “Legally Blonde” prequel show “Elle” and is running a co-marketing campaign inspired by social content.
Sociable: Pinterest adds Amazon Storefront linking
Eligible creators can now include affiliate links in the Pins, allowing their followers to easily shop products directly from the app.
WebMCP Can Be Used To Hijack AI Agents, Chrome Warns via @sejournal, @martinibuster
Chrome says WebMCP creates hijacking risks for AI agents operating inside users' logged-in browser sessions. The post WebMCP Can Be Used To Hijack AI Agents, Chrome Warns appeared first on Search Engine Journal.
Anthropic Asks The AI Industry To Hit The Brakes – Here’s What It Means For SEO & Search Marketers via @sejournal, @gregjarboe
Anthropic proposes coordinated AI development pause, warning of rapid capability growth that could reshape search, content quality signals, and marketing practices. The post Anthropic Asks The AI Industry To Hit The Brakes – Here’s What It Means For SEO & Search Marketers appeared first on Search Engine Journal.
UpdraftPlus WordPress Vulnerability Puts 3 Million Sites At Risk via @sejournal, @martinibuster
Vulnerability enables attackers to take control of affected WordPress sites and install malicious files. The post UpdraftPlus WordPress Vulnerability Puts 3 Million Sites At Risk appeared first on Search Engine Journal.
Google Is Building An Audience Loyalty Ecosystem
Google traffic is harder to come by. Its newest publisher features won't bring it back; they're built to reward loyal, engaged audiences instead. The post Google Is Building An Audience Loyalty Ecosystem appeared first on Search Engine Journal.