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AI that truly works for advertising requires more than better-trained models—it requires a better-developed structure.

The cable viewing segment was the star of the month, with a +9% increase in viewership compared to December.

In an email to merchants, TikTok said Seller Shipping “remains unchanged,” pausing the earlier plan that would have required orders to go through its own logistics network.

Happy Q4 earnings season! This is the time of year when the biggest brands disclose their full-year results and report on their make-or-break holiday seasons. And it’s not been an easy few weeks for some of America’s biggest CPG brands. Companies like Procter & Gamble, Pepsi and Colgate-Palmolive are contending with cautious consumers and shrinking […] The post Big CPG Brands Are Quick To Cut Ad Spend Amid A Tough US Market appeared first on AdExchanger.

Fast food marketers including McDonald’s, Burger King and Wendy’s will have to move beyond price-point value to drive sales and traffic.

The actor and retired pro wrestler explains why his authentic connection to the brand has made a 10-year relationship resonate with consumers.

The cereal brand partnered with rap artist JID for a fresh take on its “Hey Tony” jingle as it looks to grow loyalty with a new generation.

Move SEO upstream into leadership decisions to safeguard visibility, enforce standards, and scale sustainable search performance. The post Enterprise SEO Operating Models That Scale In 2026 And Beyond appeared first on Search Engine Journal.

Master lead management in 2026 and uncover strategies to ensure leads do not go cold in your sales process. The post A First Look at 2026: Leveraging AI to Boost Lead Handling and Drive Better Results appeared first on Search Engine Journal.

An analysis of 11 impacted sites reveals a strong correlation between Google visibility losses and declining AI search citations, with ChatGPT hit hardest. The post Are Citations In AI Search Affected By Google Organic Visibility Changes? appeared first on Search Engine Journal.

Fabric Social created the video.

James Millers, Charlotte Prince and Loriley Sessions are joining the agency.

Adtelligent Group has acquired a majority stake in AdSales, strengthening its demand-side platform (DSP) capabilities and accelerating its expansion into social and messenger advertising environments, including Telegram and Meta platforms.  The investment supports Adtelligent’s strategy to offer advertisers unified access to [...] The post Adtelligent Group Invests Majority Stake in AdSales to Expand Social & Messenger  Advertising appeared first on ExchangeWire.com.

Hershey’s "The Real Gold" is the most emotionally engaging ad of the 2026 Winter Games. That’s according to new data from creative intelligence platform DAIVID, which found the chocolate brand’s first major ad campaign since 2018 generated the strongest positive emotional [...] The post Hershey’s “The Real Gold” Crowned The Most Emotionally Engaging Ad of the 2026 Winter Games appeared first on ExchangeWire.com.

Axeptio, a consent management platform (CMP), is supporting MM Creative Agency, a digital agency based in the Netherlands, in optimising consent collection for its clients.  To address its clients’ privacy challenges without adding friction to their digital journeys, the agency recently [...] The post MM Creative Agency Optimises its Clients’ Consent Management in the Netherlands with Axeptio appeared first on ExchangeWire.com.

The network is bringing people together for the global cultural moment everybody will be watching.

Chipotle says its Chicken Al Pastor is “where fire meets flavor.”

Taboola is bringing on the former Amazon and NBCU exec as it pushes into AI, CTV, and performance advertising.

Unreported rebates pad agency margins, adding up to as much as $40 billion in theft.

Roku names new ads leader following Jay Askinasi exit late last year.

Brand genericide is what happens when you treat trademarks as paperwork rather than a core part of the marketing strategy.