News
16,556 articles covering the AdTech ecosystem
8×8 AI Studio Delivers Wave of New Capabilities as Platform Expansion Accelerates
Real-Time Voice Translation, Selectable AI Models Across Claude, Gemini, Grok, and ChatGPT, One-click Connectors to More Than Fifteen Enterprise Apps Among the Latest 8×8 AI Studio Capabilities Delivered Since Launch 8×8, Inc. , a leading global business communications platform provider, continues its rapid expansion of 8×8 AI Studio capabilities since its launch earlier this year, including the […]
Soouya Emerges as a Trusted Global Data Recovery Solution, Helping Over 1 Million Users Reclaim Lost Files
Soouya Technology delivers professional-grade data recovery software for Windows, supporting 1,000+ file types and 500+ loss scenarios with a 95% success rate. HongKong Soouya Technology Limited (soouya.com) today announced the continued global expansion of its flagship data recovery platform, Soouya, now serving more than one million users across ten countries. Designed for everyday Windows users […]
The Trade Desk Appoints Sarah Gavin as Chief Marketing Officer, Executive Vice President
Interim CMO Anna Sayre to resume previous role as SVP, Global Brand Marketing The Trade Desk, a leading global advertising technology company, announced the appointment of Sarah Gavin as Chief Marketing Officer and Executive Vice President. Gavin will lead The Trade Desk’s marketing organization, overseeing global brand, communications, customer marketing, and demand generation efforts. She […]
The end of search traffic: Why MarTech Must Evolve for the AI Answer Economy
For more than twenty years, search engines have been the primary portal for digital discovery. Businesses spent on search engine optimization, content marketing, and keyword strategies to get organic traffic and leads. Success in digital marketing was often measured by rankings, clicks, impressions, and visits to websites. Search traffic rapidly emerged as one of the […]
impact.com Unveils AI and Creator Commerce Innovations at iPX, Expanding the Infrastructure for Performance-Driven Partnerships
New capabilities across AI, creator commerce, paid media, and payouts further help brands scale partnerships as a measurable, performance-driven growth channel impact.com, the global infrastructure for partnership-driven commerce, announced new AI and creator capabilities at its annual iPX event, designed to help brands discover partners, drive conversion, scale creator content, and automate partnership workflows in […]
AI-Assisted SEO Is Reshaping How Businesses Approach Online Visibility
Search engine optimization has been a cornerstone of digital marketing for more than two decades. During that time, businesses, marketers, and website owners have adapted to numerous changes in search engine algorithms, user behavior, content formats, and technology platforms. Today, another significant evolution is taking place as artificial intelligence becomes increasingly integrated into the search […]
Mediaocean Introduces NIVO AI with Innovid Agents Driving 90% Improvement in Speed to Campaign Launch
NIVO AI Automates Workflows and Turns Intelligence into Action Across the Advertising Lifecycle Mediaocean, the foundational software and AI partner for omnichannel advertising, announced the launch of NIVO AI, with Innovid agents already delivering workflow efficiency gains of up to 90% compared to manual campaign setup. The results came from pilot programs with brands and agencies, including Canvas, […]
Uplynk Partners with TAG Video Systems to Make Streaming Performance Visible, Measurable, and Accountable
Uplynk names TAG Video Systems as a Strategic Technology Partner, expanding its partner ecosystem and strengthening StreamOps with best-in class real-time monitoring and operational visibility into Uplynk StreamOps. “Monitoring is only valuable if it drives action,” said Michael Demb, VP of Product Strategy at TAG. “With Uplynk, that visibility becomes part of real-time operations, helping […]
SlickText Launches RCS Messaging Support
Businesses can now acquire a verified sender profile to increase trust and customer engagement SlickText today announced support for basic Rich Communication Services (RCS) messaging, enabling businesses to display a verified sender profile that strengthens trust, brand recognition, and customer engagement. Verified sender profiles help businesses stand out with recognizable branding, including a company name […]
Pipefy Launches Solution that Turns AI Conversations Into Workflows
Unveils a new feature that links conversations on Claude, Codex, Gemini or Copilot to the management of processes, with governance, traceability, and measurable results Pipefy, a global leader in AI-driven business process orchestration, today announced the launch of a new capability that transforms enterprise business processes into executable tools for any AI assistant. Available today, […]
Spotify Reverts iPhone App Icon to Original Version, Dropping Controversial Disco-Ball Logo
Our long international nightmare is over: Spotify has quietly restored the original 2D app icon for the iPhone after about a month-long takeover by a disco-ball-ified version of the logo, which many users had expressed a strong dislike for. On Thursday (June 11), an update to the Spotify iOS app switched the icon back to […]
The Stack: Media Market Moves
This week, digital advertising continued its rapid evolution as emerging markets posted record growth, streaming platforms expanded their ad ambitions, and regulators stepped up efforts to police competition across media and ad tech. In today’s MadTech Daily, we cover Visa [...] The post The Stack: Media Market Moves appeared first on ExchangeWire.com.
How DUDE Wipes turned to unconventional sponsorships after sports inventory prices surged
As sports sponsorship costs rise, brands like DUDE Wipes are turning to emerging leagues and unconventional placements.
Future of Marketing Briefing: Accenture’s Whalar bet: own the room when creator marketing gets complicated
The Whalar deal is Accenture running the same play it ran on programmatic — only this time it got there earlier.
The World Cup is a big chance for retail media to prove itself to advertisers
The World Cup, being much longer than other sporting events with more opportunities for campaigns, will likely serve as a case study for future retail media activations.
The Rundown: AI clones split the creator economy
Unauthorized AI voice clones and authorized digital twins are splitting the creator economy in half as brands, lawyers, and talent take stock.
Publisher Problems, DSP Solutions; Who’s Tagging Out?
Pub Crawl In ad tech, everything is becoming, well, everything. Viant has released a publisher data feed and dashboard-style product called Viant Publisher Solutions or VPS for short, because why not. The tool provides feedback from the DSP perspective on inventory performance, including match rates, coverage via Viant’s ID graphs, query-per-second allotment and how inventory […] The post Publisher Problems, DSP Solutions; Who’s Tagging Out? appeared first on AdExchanger.
How Degree Is Positioning Itself For The World Cup
In digital advertising, if you haven’t planned your event-based campaigns several months – or more – before the event takes place, it’s usually too late. The post How Degree Is Positioning Itself For The World Cup appeared first on AdExchanger.
Nordstrom, Adidas team up for World Cup style
The partnership will be featured in 35 of the department store’s locations, including at The Corner at its NYC flagship.
Shoe Carnival changes corporate name to Shoe Station Group
The retailer's new ticker symbol will be "SHOE" and the company will expand the business through the acquisition of other footwear companies.
Is Stitch Fix proving naysayers wrong?
In Q3 the apparel box company had more active clients, who bought more compared to a year ago, and notched its fifth straight quarter of sales growth.
Kohl’s prices ‘hundreds of items’ below $20 for summer sale
The event, which runs June 23 through June 28, will also offer free shipping on online orders, as the department store spotlights value.
Pinterest signs $4B AI deal with AWS
The largest in Pinterest’s history, the deal will make discovery more personal, visual and actionable, according to CTO Matt Madrigal.
GReminders Brings Conversational Intelligence to Wealth Management with Automated Meeting Scorecards
GReminders, a leading end-to-end meeting and automation management platform for financial advisors, announces AI Meeting Scorecards. As wealth management firms face increasing pressure to maintain consistent advice quality while scaling operations, leaders are turning to automated conversation intelligence to capture data trapped inside daily client meetings. Marketing Technology News: MarTech Interview with Theresa Pham, Head of […]