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In a category where brand loyalty is often built on emotion as much as efficacy, EQ Dry found a way to connect deeply with modern parents — through empathy, storytelling, and attention-driven media. Partnering with Teads, the global media platform, [...] The post EQ Dry & Teads Redefine Diaper Marketing with a Campaign That Wins Hearts & Attention appeared first on ExchangeWire.com.

Axeptio, plateforme de gestion du consentement (CMP) internationale, accompagne MM Creative Agency, agence digitale basée aux Pays-Bas, dans l’optimisation de la collecte de consentement pour ses clients.  Pour répondre aux enjeux de privacy de ses clients sans alourdir leurs parcours digitaux, [...] The post MM Creative Agency optimise la gestion du consentement de ses clients aux Pays-Bas avec Axeptio appeared first on ExchangeWire.com.

Seedance 2.0 signals growing intellectual property risks for brands, WPP unveils a framework for helping advertisers choose their AI partners and more.

Ad Age’s top 5 AI marketing activations to know right now, including Paris Hilton in a Carl’s Jr. spot and ByteDance's Seedance.

Wendy’s quarter zip campaign shows how instinct and authentic connection to Black culture can drive viral social media success and elevate brand relevance.

Campaign finds out whether marketers and agency leaders agree with Lloyds CMO, Suresh Balaji, that it "doesn’t matter which team agencies sit in".

Publishers are seeing an opportunity to sell their AI citation playbooks as a product to brand clients, to monetize their GEO insights.

Alongside advertisers and publishers, the league hopes to use a rare opportunity to promote soccer in the U.S.

Anatomy of how brands like American Eagle decide whether cultural backlash is noise — or a business threat.

TikTok Shop has reversed its plan to end seller-fulfilled shipping in the U.S., telling merchants that previously announced deadlines will no longer go into effect.

Analog Intelligence The AI marketing boom is here. And not just for auto-generated creative or campaign optimization.  San Francisco is one of the few places (besides airports) filled with B2B advertising on billboards. Good luck relaxing during a stroll with your iced coffee and Tartine pastry on a weekend, because you’ll walk or drive by […] The post The AI Targeting Joke; Agentic AI Outgrows Its Hype appeared first on AdExchanger.

When I was a kid, my dad ran a small local business. Like countless owners, he depended on local broadcast media to reach customers, build trust in the community and keep the lights on to support our family.  That connection between local media and local livelihoods left a lasting impression on me and pulled me […] The post Local Media Needs Consolidation To Compete, But An Outdated Legal Standard Stands In The Way appeared first on AdExchanger.

On Wednesday, Omnicom reported its first earnings since closing its $13.5 billion acquisition of IPG, and guess what? AI will be a key growth driver for the combined company. (Uh, duh.) Executives framed the deal as a “data-led AI transformation,” highlighting plans to use AI for targeting, measurement and creative testing through Omni, Omnicom’s centralized […] The post Q4: Omnicom’s IPG Merger Is An AI Test Case appeared first on AdExchanger.

The CPG giant teamed with Madison Beer, iShowSpeed and Dude Perfect on products meant to shrink the distance between creators, culture and checkout.

A 30-second spot set to the song “Millionaire” by Kelis, who makes a cameo in the ad, is supported by a Depop shop curated by the R&B icon.

Google's Jeff Dean explains why latency and cost make Flash Google's production tier for AI search, and why models are built to retrieve, not memorize. The post Why Google Runs AI Mode On Flash, Explained By Google’s Chief Scientist appeared first on Search Engine Journal.

Peec AI analyzed fan-out queries from 10M+ ChatGPT prompts and found 43% of background searches ran in English, even for non-English prompts. The post ChatGPT Search Often Switches To English In Fan-Out Queries: Report appeared first on Search Engine Journal.

Depop has about 7 million buyers, 90% of whom are younger than 34, eBay’s CEO said.

The industry’s new agency giant offered a look at revenue, cost savings and plans to streamline its sprawling portfolio.

The company doubled its cost-synergy target to $1.5B and authorized a $5B buyback.

Monetization OS, which has raised millions and partnered with Google, brings a new approach to the emerging world of content marketplaces

Dayforce reimagines work responsibilities, LinkedIn acknowledges its limitations and Stavros Halkias auctions Manscaped’s Super Bowl hairball.

Ad Age Datacenter’s profile of Dentsu with facts, figures and agency company details.