BFJ Digital Outlines the ‘Human-First’ Framework for AI Integration in Modern Marketing Teams

BFJ Digital, a digital marketing and transformation agency, has released a strategic framework for the integration of Artificial Intelligence (AI) within professional marketing and sales teams. Drawing on a recent analysis of IBM’s large-scale AI implementation, the agency shifts the conversation from simple automation to a “human-first” structural model that prioritises reinvesting efficiency gains into high-value […]