News
21,117 articles covering the AdTech ecosystem
Ready or not, welcome to the era of the agentic CDP
Trying to navigating the shifts in the CDP market can feel dizzying. Here's what we learned from last week's agentic CDP news. The post Ready or not, welcome to the era of the agentic CDP appeared first on MarTech.
Automation doesn’t eliminate vague objectives
Your AI tools may be doing exactly what you asked. That doesn't mean they're doing what the business needs. The post Automation doesn’t eliminate vague objectives appeared first on MarTech.
Smartly Introduces Smartly Synapse, the Intelligent AI Orchestration Layer Powering Its Advertising Platform
Smartly Synapse powers Smartly’s agentic orchestration, providing marketers a faster, more intelligent way to plan, execute, and optimize millions of signals for better results Smartly introduced Smartly Synapse, the intelligent AI orchestration and memory layer behind every Smartly AI Agent. Built on years of cross-channel creative, media and performance intelligence and continuously shaped by real-world outcomes, Smartly […]
NIQ Expands GeoPurchase Audiences Globally, Unlocking Growth Opportunities for Marketers in Poland, Belgium, Mexico, and Indonesia
International expansion helps advertisers target audiences based on local consumer demand NIQ , a leading consumer intelligence company, announced the expansion of its GeoPurchase audiences into Poland, Belgium, Mexico, and Indonesia, extending its purchase-based, geo-targeted audiences to new international markets. As privacy regulations tighten and identifiers like cookies decline, marketers need new ways to reach […]
Adobe Accelerates Agentic AI Adoption Through New Agency and Technology Partnerships
Adobe is the agentic infrastructure layer across models, platforms, agents and ecosystem, bringing together creativity, marketing and AI in the agentic era. With Adobe CX Enterprise and CX Enterprise Coworker, Adobe is helping brands drive performance and protect brand integrity across content supply chain, customer engagement and brand visibility. New co‑innovations with Accenture, Omnicom, Stagwell’s Code and Theory […]
TELUS Digital and ElevenLabs Partner to Scale Voice AI Alongside Frontline Customer Care Teams
The partnership brings ElevenAgents to enterprise customer experience, with TELUS Digital providing the implementation and operations expertise to put it into production TELUS Digital, a global technology service provider specializing in AI-powered digital customer experiences (CX) and future-focused digital transformations, announced a partnership with ElevenLabs, an AI company that transforms how people and businesses communicate […]
Preferred Sources & AI Mode Are Creating Filter Bubbles – A New Discovery Problem via @sejournal, @MattGSouthern
Google's Preferred Sources and loyalty tools help established publishers stay visible, but create a harder discovery path for sites not yet on anyone's list. The post Preferred Sources & AI Mode Are Creating Filter Bubbles – A New Discovery Problem appeared first on Search Engine Journal.
Google Says X-Frame-Options Matters For SEO via @sejournal, @martinibuster
Google's John Mueller singled out X-Frame-Options as the only security header tied to SEO. The post Google Says X-Frame-Options Matters For SEO appeared first on Search Engine Journal.
88Percent launches at Cannes to challenge marketing's Western lens
As brands hunt for growth beyond mature markets, 88Percent will rally around the Global Majority, with Campaign Asia-Pacific hosting a fireside conversation with former Mastercard CMO Raja Rajamannar.
‘Your ad is shit’: how to take feedback – and when to ignore it
While the talent-free attention-farmers should be ignored, it's worth carving out time to manage constructive criticism.
Liz Wilson departs Landor
The former Accenture Song MD joined Landor in 2023.
Cannes Lions: UK shortlisted 143 times on Sunday
Campaign outlines the UK agencies that made the most impact on Sunday's shortlists.
Devika Bulchandani on WPP’s own impatience with its turnaround plan
“The biggest challenge is speed,” says the holding company COO.
Cannes Lions: Uncommon led Saturday nominations with 13
The agency’s shortlisted work includes “The periodic fable” and “The secret ingredient” for The Ordinary and “Reflections” for British Airways.
Channel 4 Opens Up Programmatic Access to Five New Ad Tech Partners
Rak Patel, Chief Commercial Officer at Channel 4 UK broadcaster Channel 4 this morning announced it is significantly opening up programmatic access to video on-demand inventory on its eponymous streaming platform, launching five new partnerships with ad tech partners. Amazon Ads, FreeWheel, Hawk, PubMatic, and Yahoo DSP will now all have direct access Read More
Build your AI skills with a useful home project
Don't wait for your company to figure out AI. Use personal projects to gain practical experience and uncover skills you can apply at work. The post Build your AI skills with a useful home project appeared first on MarTech.
Squaring agility and identity to drive long-term success
Brand identity used to be earned through reputation, but now it's curated in boardrooms. Is that rigidity costing retailers their ability to adapt?
What a 1937 candy store figured out about omnichannel that most retailers haven’t
A 90-year-old NYC candy store runs smarter omnichannel operations than many large retailers.
From invisible to recommended: How brands become visible to AI shopping agents
Drive visibility, sales and loyalty across human and AI shopping journeys.
Sonilo Launches Licensed AI Music Generator for Video on fal.ai
Sonilo’s video-to-music model is now live on fal.ai, giving creators a way to quickly generate original, commercially licensed soundtracks from video footage Sonilo announced that its video-to-music model is now available on fal.ai, enabling users to generate a custom, licensed soundtrack for video in seconds. The launch makes Sonilo available through fal.ai’s generative media infrastructure, expanding access to […]
Samba Acquires Bestever AI to Accelerate the Future of Agentic Advertising
Samba, the global leader in media intelligence, announced the acquisition of Bestever AI, a GenAI platform built for advertisers and marketers. Bestever founder and CEO Apoorva Govind joins Samba as Director of Product, leading the company’s AI product strategy, along with the full Bestever team. The future of advertising is not just automated, it is […]
DoubleVerify Expands DV Authentic AdVantage to Meta and TikTok, an AI-Powered Solution to Optimize Media Quality and Performance
The solution helps advertisers improve media effectiveness through integrated pre-bid protection, AI-powered optimization and independent measurement DoubleVerify (“DV”), the leading software platform to verify media quality, optimize ad performance and prove campaign outcomes, announced the expansion of DV Authentic AdVantage™ to Meta and TikTok. The solution combines pre-bid media quality protection, AI-powered campaign optimization and […]
Getty Images Announces Display Partnership with OpenAI
Multi-year agreement brings Getty Images’ licensed content into OpenAI search and discovery experiences in ChatGPT Getty Images, a preeminent global visual content creator and marketplace, announced a display agreement with OpenAI. Under the partnership Getty Images’ licensed content libraries will appear across OpenAI search and discovery experiences within ChatGPT. Marketing Technology News: MarTech Interview with Haley […]
Amazon Signs Wide-Ranging Deal With Kevin Durant and Rich Kleiman’s Boardroom Spanning Podcasts, Live Events and More
Amazon’s Wondery is aiming to amplify the game of Boardroom, the media company founded by NBA champion Kevin Durant and his business partner Rich Kleiman, under a wide-ranging deal. Under the agreement, Wondery will have exclusive distribution and ad-sales rights to Boardroom’s slate of podcasts and digital series. It also plans to create new brand […]