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21,117 articles covering the AdTech ecosystem
Why we made Snowflake’s marketing team “Customer Zero” for AI
How Snowflake turned its 600-person marketing team into an AI-powered organization.
CMOs prioritize organizational influence over long-term brand growth
Marketers should focus on changing internal dynamics to help shift priorities back to enduring brand growth over short-term results, a Lippincott study said.
Build A Live Data Stack With MCP For Smarter Campaign Performance
Stop copy-pasting reports into ChatGPT. Build an AI stack with live data access, behavioral consistency, and team collaboration instead. The post Build A Live Data Stack With MCP For Smarter Campaign Performance appeared first on Search Engine Journal.
The great taste debate: what’s behind adland’s newest obsession?
As AI becomes ingrained in work, society and culture, the industry’s thinkers and wider commentators have turned their attention to the concept of taste.
The most powerful distinctive assets already exist – you just don't own them
Cultural codes are the DBAs of society and they carry meaning before a marketing director has spent a single penny.
Five Things Marketing Mix Modelling Teaches Us (That Nobody Wants to Hear)
Measuring media channels in a vacuum can easily skew marketing budgets, but marketing mix modelling (MMM) is increasingly being used to inform rational decision-making. Tobin Thomas, CEO and Founder of Lifesight, breaks down some uncomfortable yet valuable insights gleaned from MMM. Here's the uncomfortable thing about marketing measurement: the channels that are easiest to track usually Read More
Adnami & Index Exchange Partner to Re-Imagine Curation for the Attention Era
Adnami, the attention-first ad tech company, and Index Exchange, a globally trusted independent supply-side platform powering intelligent decisioning, today (22nd June, 2026) announced a partnership that makes Index Marketplaces a core part of the infrastructure powering Adnami’s Supply Agents. By combining [...] The post Adnami & Index Exchange Partner to Re-Imagine Curation for the Attention Era appeared first on ExchangeWire.com.
SuiteDSP Expands Transparency Capabilities with Advanced Supply Path Controls
SuiteDSP, the AI-powered omnichannel demand-side platform built for transparent and efficient media buying, announced the expansion of its transparency framework with the introduction of Advanced Supply Path Controls, providing advertisers and agencies with greater visibility into inventory sourcing, supply-chain efficiency, [...] The post SuiteDSP Expands Transparency Capabilities with Advanced Supply Path Controls appeared first on ExchangeWire.com.
A 2019 Cannes winner predicted the AI answer economy—most brands still haven’t caught up
How Ikea’s “ThisAbles” taught me something that AI just proved right.
Why every brand needs to think like an entertainment brand
Brands that adopt entertainment strategies engage audiences more deeply, drive loyalty and stand out in a crowded market by delivering memorable experiences.
From instinct to evidence: Solving marketing’s growth paradox
Learn how brands are measuring creative effectiveness, optimizing content and driving growth with confidence.
Inside Pacsun and LAFC’s playbook for building a culturally relevant sports partnership
Pacsun’s Brieane Olson and LAFC’s Larry Freedman share tips for a successful brand partnership in sports.
Susan Credle Isn’t Worried About the Future of Creativity
Susan Credle, this year's Cannes Lion of St. Mark winner, addresses industry upheaval and why big ideas are due a comeback.
Black Publishers Knew the Ad Commitments Wouldn’t Hold. So What?
Since brands began to pull back their commitment to diversity ads in 2023, publishers throughout the BOMESI network have not been surprised. Many have rebuilt their business models with the knowledge that these ad dollars allocated post-2020 were not going to be there.
NBCU Looks to Rock Brand Partnerships With New Unified Creative Offering
Rock Studios creates a more seamless route to creative partnerships and brand integrations across NBCUniversal's portfolio.
Monks Has A New Head Of Data And Media
Gila Wilensky knows the secret sauce behind good marketing – you could even say she’s a chef of sorts, having spent the past six years working on business growth within WPP, most recently as its chief solutions officer for North America. But it was time for a change. On Monday, Monks, the digital arm of […] The post Monks Has A New Head Of Data And Media appeared first on AdExchanger.
Cannes Lions Is Becoming a Festival of Culture, Creators & AI-Assisted Creativity: Informa’s Phil Thomas
CANNES – The Cannes Lions International Festival of Creativity has spent decades evolving from an advertising awards show into something closer to a temporary city-state for marketers, creators, platforms, consultants, athletes, musicians and anyone else with a budget for beachfront real estate. According to Phil Thomas, executive chairman of event organizer Informa Festivals, the latest […]
Xumo Expands Contextual Targeting Capabilities Through Gracenote and IRIS.TV Integrations
Expanded integrations give advertisers access to distinct contextual signals across Xumo’s FAST inventory Xumo is among the first to offer these capabilities on FAST channels, supporting more precise, brand-enhancing activation across linear streaming Xumo, the streaming platform joint venture between Comcast and Charter, announced expanded integrations with Gracenote and IRIS.TV. The new capabilities give advertisers access to […]
Zilliz Launches Vector Lakebase, Extending the World’s Most Adopted Vector Database into a Unified Data Platform for AI
Available now in public preview on Zilliz Cloud, Vector Lakebase keeps production vector search at its core and adds shared lake-native storage and on-demand compute — bringing real-time serving, interactive discovery, and batch analytics onto one data foundation. Zilliz, the company behind Milvus, the world’s most widely adopted open-source vector database, announced the public preview of Zilliz […]
Straive Acquires NextGen Invent to Boost Data & AI Operationalization Capabilities
Straive, a global leader in Data & AI operationalization, announced its acquisition of NextGen Invent, an AI engineering and enterprise services provider. NextGen Invent combines data and AI engineering with domain expertise to deliver tailored business solutions for clients across various industries, including Life Sciences, and Manufacturing. The company has offices in New York (USA) […]
Digital Envoy Launches LocID Native App on Snowflake to Enable Privacy-First Identity Collaboration with Zero Data Egress
Digital Envoy, the pioneer of IP-based geolocation intelligence, announced the launch of its new LocID Native App within Snowflake, currently available in closed beta. Built on a strict “no egress” principle, the privacy-first application enables companies to activate and collaborate on identity data entirely within their own Snowflake environment, ensuring that first-party data never leaves […]
10 Cannes Lions Events and Trends to Watch for at This Year’s Festival of Creativity
The annual Cannes Lions festival of creativity opens this year with the sectors it covers in the throes of fundamental change — so it’s no surprise that the 2026 event is packed with signs of the future and sessions with leaders who represent the transition that is upending media and entertainment. The June 22-26 international […]
Opti Digital Launches Insights Hub, a Unified Intelligence Platform for Publisher Revenue Growth
Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, today (22nd June, 2026) announced the launch of Insights Hub, a unified intelligence platform designed to help publishers make faster, smarter monetisation decisions through real-time ad revenue intelligence. As [...] The post Opti Digital Launches Insights Hub, a Unified Intelligence Platform for Publisher Revenue Growth appeared first on ExchangeWire.com.
Digest: Penske Acquires Vox Media Portfolio; Telegram Loses India Block Appeal
In today’s Digest, we look at Penske Media acquiring the Vox Media portfolio in a major publishing deal; Telegram losing its appeal against an app block in India; and the Attorney General ordering a government department off X over disinformation [...] The post Digest: Penske Acquires Vox Media Portfolio; Telegram Loses India Block Appeal appeared first on ExchangeWire.com.