News
21,117 articles covering the AdTech ecosystem
Connect, don’t absorb: Dept’s AI bet on orchestration over operating systems
Dept’s AI assistant already touches a fifth of its revenue. It wants 80% by next year.
Fire TV Makes A Play For Its Share Of Home Screen Ad Dollars
Amazon is making a splash at Cannes by touting recent Fire TV interface upgrades designed to help viewers find relevant content more easily, including when they are watching the 2026 FIFA World Cup. The post Fire TV Makes A Play For Its Share Of Home Screen Ad Dollars appeared first on AdExchanger.
How should adlanders spend Lions week if they aren’t going to Cannes?
The industry gives its advice on how to make the most of Cannes Lions week, even when you're not drinking rosé on La Croisette.
Campaign steps up global expansion by launching in Central and Eastern Europe
Under new partnership with The Brief Media Company Campaign will enter Poland, the Czech Republic, Slovakia, Hungary and Romania.
Unrotting at Cannes Lions: the move from infinite content to intentional culture
On the basis of a recent trends report conceived as a manifesto against "brain rot", get ready for a series of sessions at Cannes most likely to embody the spirit of "unrotting".
Cannes Lions 2026 live blog: all the award winners and festival news
The latest updates from the International Festival of Creativity.
Five Ad Tech Stories to Watch at Cannes
Chris Harihar of Mod Op looks at what might be making headlines on La Croisette this year... The post Five Ad Tech Stories to Watch at Cannes appeared first on ExchangeWire.com.
Cannes Lions Day 1: Welcome to the Croisette
Day 1 of Ad Age’s Cannes Daily newsletter. Catch up on news, get tips from peers and discover events to attend.
Amazon Pushes Conversational AI Ads Onto the Open Internet
Amazon is releasing its AI-powered Sponsored Prompts ads across the open web.
EXCLUSIVE: Walmart Pulls Sam’s Club Deeper Into Its Ad Business
Chief growth officer Seth Dallaire outlines the the big-box retailer’s growth plan.
Fox’s Roku Deal Signals The Next Phase Of Television
In a move described as a “defining moment” for the company, Fox has announced its $22 billion purchase of Roku, an acquisition that will make Fox the third-largest player in US television by share of viewing. Expected to close in 2027, the transaction combines Fox’s sports, news and entertainment content with its streaming platform, Tubi, […] The post Fox’s Roku Deal Signals The Next Phase Of Television appeared first on AdExchanger.
Omnicom Can Now Measure Ad Frequency Across Multiple CTV Platforms
Omnicom just took a major step forward in solving CTV’s long-running frequency capping problem. The agency holding company announced Monday that it’s adding new capabilities to the cross-platform clean room that its media services division, Omnicom Media, introduced in 2023. These new features enable post-campaign measurement of a campaign’s reach, frequency and performance across multiple […] The post Omnicom Can Now Measure Ad Frequency Across Multiple CTV Platforms appeared first on AdExchanger.
Embracing The Spirit of Cannes Without Actually Being There
The real value of Cannes lies far beyond the Croisette
Cannes Briefing: The ad industry’s power shifts, mapped in sand
An investment bank walks into Cannes. A holdco walks out.
Omnicom Media kicks off a series of partnerships at Cannes Lions with a first-time Netflix deal
Omnicom Media is integrating Acxiom audience data into Netflix’s ad capabilities to enable more relevant ads, and sometimes even work them into the content
Media Buying Briefing: How Sport Beach became a big Cannes Lions destination — and a business
Sport Beach started as a one-slide concept. It's since grown into one of Cannes Lions' most popular activations – and a standalone business unit for holdco Stagwell.
The AI search boom is fueling content budgets before media buys
As brands chase visibility in AI search, many are reallocating SEO, content and creator budgets before investing in AI search advertising.
How Lipton is using local creators instead of building in-house social teams
Lipton worked with Billion Dollar Boy to activate local creators across six different markets; a new approach to global marketing
WTF is containerization?
Containerization is suddenly everywhere in ad tech conversations.
Brother, DSPlease; The Short-Lived (We Hope) Fawning AI Listicle
You Down With DBE? There’s a new type of DSP But it’s hard to put a finger on what exactly distinguishes the DSP category. It encompasses startups like Pontiac Intelligence and products like Comcast-owned Universal Ads, not to mention pureplays like Viant – all platforms that operate at dramatically lower take rates than The Trade […] The post Brother, DSPlease; The Short-Lived (We Hope) Fawning AI Listicle appeared first on AdExchanger.
Indie Agency Dept Takes Aim at Holdco AI Stacks With Open Orchestration Layer
The indie agency is taking on the holdcos with an AI assistant that follows users across workflows and automates execution.
CTV’s Future Is Shopping, Scale and a Little AI Magic: Vizio’s Adam Bergman
The biggest screen in the house has dominated advertising for generations. Now Vizio wants to turn that screen into something more: a storefront, a data platform and a gateway to measurable outcomes. That is the vision Adam Bergman, group vice president of advertising and data sales at the consumer electronics company, is pursuing as the […]
Make Something Agents Want via @sejournal, @slobodanmanic
Is your website invisible to AI agents? Six companies just signaled the channel is real. Here's the window that's still open. The post Make Something Agents Want appeared first on Search Engine Journal.
Cannes Lions award entries drop 25% in 2026
Lions toughened award criteria, following last year’s controversy over a number of entries.