News
21,117 articles covering the AdTech ecosystem
Glean Recognized as a Market Shaper in the 2026 Gartner® Emerging Market Quadrant for No-Code Agent Builders – Startup Vendors
We feel this recognition highlights Glean’s approach to enterprise agents built on context, governance, and actionability Enterprise AI leader Glean announced it has been recognized as a Market Shaper in the 2026 Gartner® Emerging Market Quadrant (eMQ) for No-Code Agent Builders – Startup Vendors. In our view, Glean was recognized for its approach to exposing […]
Sigma Recognized as Leader in Snowflake’s Modern Marketing Data Stack Report
Sigma announced at Cannes Lions 2026 that Snowflake, the AI Data Cloud company, has recognized it as a Leader in the Analytics & Measurement category of The Modern Marketing Data Stack 2026: Governing the Agentic Enterprise. Snowflake identified Sigma as a leader for letting marketing teams analyze live customer data directly in Snowflake. With Sigma, marketers build reports, […]
Target, DirecTV team to track premium video advertising’s sales impact
Danone plans to test a new solution that uses Roundel data and DirecTV audience insights to measure whether ads led to purchases at Target.
Tinder partners with TikTok for second iteration of ‘Double Date Island’ campaign
The partnership, which will see Tinder’s Double Date Island dating show air exclusively on TikTok, was announced at Cannes Lions International Festival of Creativity today.
WPP’s Cindy Rose: ‘The time-and-materials model is dead’
CEO speaks at Campaign House in Cannes about the shift in how clients pay, trust, and ignoring "the noise" from competitors.
Watch the newest commercials from American Express, Brunt, Microsoft and more
Workwear brand Brunt salutes the workers who are “building the next 250 years.”
Cannes Billboard Wars: Adtech Platforms Duke It Out On the Croisette
Some adtech platforms are taking shots at their rivals in splashy billboards at Cannes this year.
How AB InBev Won 183 Cannes Lions in Five Years
Global CMO Marcel Marcondes opened the festival with a BTS look at the brewer's decade-long marketing transformation.
Fresh Thyme President unpacks recent store revamp
Liz Zolcak detailed the recent upgrades to an Illinois store and shared how they tie into the specialty grocer’s efforts to inspire customers.
Walmart plans $8M phase of Texas distribution center remodel
The latest step of the renovation includes installing new electrical and material-handling equipment and is set to begin in August.
Why furniture delivery isn’t part of Ollie’s plans
Customers aren't willing to pay extra for shipping, while free delivery could squeeze margins, the retailer's CEO said.
BJ’s Wholesale Club uses tariff refunds to cut prices
The rebates helped reduce overall retail prices by about half a percentage point.
Optimizely Unveils New Brand Identity Rooted in a Simple Belief: Marketers Should Be Free to Grow
As AI reshapes marketing, Optimizely’s new brand makes the case for technology that puts creativity back at the center Optimizely, the AI platform for marketing, unveiled a new brand identity centered on the conviction that the best marketing happens when teams have the freedom to focus on what only humans can do. The brand transformation […]
Horizon Media and Smartly Launch Partnership to Turn Audience Intelligence Into Performance
Integration activates HorizonOS’ Blu audiences inside Smartly’s creative and campaign workflows across social, CTV, and Google Smartly, the AI-powered advertising technology platform, and Horizon Media Holdings, parent company of the world’s largest independent media agency announced an expanded partnership that makes Smartly the first SaaS platform activation partner to bring Blu audience segments directly into […]
Level Agency Tests AgenticOS Against Its Incumbent DSP, Doubles Reach Per Dollar
In a controlled, simultaneous comparison, PubMatic’s AgenticOS outperformed the incumbent DSP on every meaningful metric – and expanded Level Agency’s spend on the open internet Level Agency, a performance-driven digital marketing agency, in partnership with PubMatic, the leading AI-powered ad tech company delivering digital advertising performance, announced the results of a head-to-head test comparing PubMatic’s […]
CallMiner Enhances Real-Time Agent Performance and Customer Experience with New AI Capabilities
New agentic AI guidance expands CallMiner RealTime, delivering on‑demand, context‑aware support to contact center agents during live customer interactions CallMiner, the global leader in customer experience (CX) automation powered by deep conversation intelligence, has enhanced its real-time product with new AI guidance capabilities that deliver on-demand agent support with human-in-the-loop oversight. Within CallMiner RealTime, the agentic […]
6sense Bridges the Advertising-to-Pipeline Gap With AI-Recommended Leads and Measurable ROI
New capability transforms ad reach and engagement into AI-recommended leads and CRM-ready sales handoffs — giving demand gen marketers a concrete, measurable path from ad spend to pipeline. 6sense, the GTM Intelligence Platform for the agentic era, introduced AI-Recommended Leads— an AI-driven capability that surfaces high-quality, CRM-ready contacts for engaged accounts across 6sense advertising campaigns. The […]
How NBA players will deal directly with brands through a new union arm
Plyrs Untd looks to transform the cultural impact of the league’s players into products, partnerships and business opportunities.
A German Court Made Google Liable For What Its AI Says About You via @sejournal, @slobodanmanic
A Munich court found AI Overviews are Google's own speech, not search results – that changes who pays when the answer about you is wrong. The post A German Court Made Google Liable For What Its AI Says About You appeared first on Search Engine Journal.
Omnicom and Tesco Media to use real-time data to affect in-store creative
The tool will change creative across Tesco’s in-store network according to real-time retail intelligence signals.
KitKat’s ‘Have a break’ platform makes Cannes Lions Creative Brand shortlist
VML London created the platform and OpenMind handled media.
Starbucks UK celebrates creative communities working from coffee shops
Anomaly London created the campaign.
Cannes Lions 2026: rolling UK shortlists table
How many shortlist nominations have UK companies received at the festival?
How to blend AI chatbots with high-touch sales
Learn how to balance AI chatbot efficiency with the high-touch needs of enterprise sales to engage VIP prospects without losing the human touch. The post How to blend AI chatbots with high-touch sales appeared first on MarTech.