News
21,117 articles covering the AdTech ecosystem
Google Says SEO Tools Lack Access To Its Internal Metrics via @sejournal, @MattGSouthern
Google's new messaging to CMOs reiterates that GEO is still SEO and states that third-party tools have no access to its internal metrics. The post Google Says SEO Tools Lack Access To Its Internal Metrics appeared first on Search Engine Journal.
WPP to pull out of LiveRamp following Publicis takeover move
Cindy Rose confirms agency group will no longer use data collaboration platform.
OpenAI reveals more of its ChatGPT ads playbook
Roughly 20% of the queries coming into ChatGPT have a direct commercial intent, OpenAI’s David Dugan said at Cannes.
Cannes Lions 2026—see the Grand Prix winners
Check back often as we update this page throughout the week with the big winners at the Cannes Lions International Festival of Creativity.
Monday’s Cannes Lions Grand Prix winners
Monday's Grand Prix winners include Hundyai's audio campaign, The Ordinary's dystopian film and Novartis' cheeky prostate exam spot.
Hightouch Raised $322 Million Across Six Rounds. Here’s How the Company Skyrocketed to a $2.75 Billion Valuation
Co-founder Kashish Gupta says good investors care about metrics and customers, not slides. A round-by-round look at how every deal came together.
ESPN and Flowcode Are Increasing Sports Viewer Engagement With Interactive Fan Hub
ESPN's new fan hub launches in August.
Retail Media’s Next Test: Turning Siloed Data Into Shared Wins
Floor decals and shelf talkers don’t get much respect in the era of programmatic advertising. But they were retail media before anyone called it that – and understanding that lineage matters for grasping where the industry is headed next. Retail media has traveled a long road from in-store signage to what are now, in some […]
Standing in line at the Albertsons deli? P&G might show you a microdrama episode
Six years ago, Quibi bet its entire business model and nearly $2 billion on the idea that people would watch bite-size bits of content whenever they had a spare moment. Now, with microseries becoming the hottest new thing, that very same idea is at the core of an ad campaign from Albertsons and Procter & […] Visit Tubefilter for more great stories.
Top 5 Branded Videos of the Week: Yeah, it’s all AI
'Tis the season for festive holiday beverages, and some of YouTube's biggest channels are raising their glasses. MrBeast led the way with an assortment of hot drinks on offer, while a handful of other sponsored videos depicted boozier methods for keeping warm. Each family is different, but if your folks like sharing cozy meals with each other during December, read on. Millions have already used these videos as inspiration for their seasonal recipes. Will you join the club? Visit Tubefilter for more great stories.
Amazon Kicks Off Creator Hub to Fire TV for Videos and Podcasts From YouTubers
Amazon is launching dedicated Creator Hub to Fire TV this summer, creating a new section for videos and podcasts from digital creators to expand beyond social media and into connected TV. The feature was announced on Monday morning during Cannes Lions aboard Amazon’s swanky yacht. More than 120 creators are already available on Fire TV, […]
Arthur Sadoun: Fewer Cannes entries mean better work
Publicis Groupe CEO spoke at Campaign House on the first day of Cannes Lions 2026.
Dunja Jovicic, Head of Production
Picture North has hired Dunja Jovicic Head of Creative Partnerships.
Code and Theory Teams With Adobe to Help Sports Teams Operate Like Media Companies
A new Content Operating System from Adobe and Code and Theory allows teams to produce content faster and more efficiently.
3 Ways Apple Transformed How Content Is Made and Marketed, According to Eddy Cue
From phone cameras on race cars to haptic trailers, Apple is using its own hardware to change how blockbusters get made and sold.
Samsung TV Plus Is Letting Users Shop With Their Remotes Thanks to Amazon Partnership
Shoppable CTV gets an upgrade on Samsung TV Plus.
Healthcare marketing enters a mixed-identity world
Healthcare marketing is moving into a more complex environment where identity-based targeting is not always available. Partner insights from Experian.
4 key numbers that highlight the stress grocery consumers are facing
From ongoing high grocery inflation to increasing usage of buy now, pay later programs, here’s a look at how shoppers are grappling with affordability woes.
IGA adds Affiliated Foods as licensed distribution center
The Texas-based grocery co-op will provide retailers with access to IGA tools including marketing, advertising, operations support and private label programs under the arrangement.
Bed Bath & Beyond wants consumers to dig up old coupons
The iconic 20% off coupons will be honored at face value and serve as an entry into a sweepstakes to win a $100,000 home transformation.
Glossier secures $45M in debt financing
CEO Colin Walsh said the capital would support “the next chapter of Glossier’s growth,” though with few details on what that is.
Amazon’s Prime Day sale could spur $26.3B in US e-commerce
As usual, rivals have scrambled to compete with the e-commerce giant’s summer sale, which is earlier than ever this year.
Capacity Partners with Etech Global Services to Bring AI-Powered Post-Call Analytics and Professional Services to Enterprise Contact Centers
Partnership brings Capacity’s post-call analytics to enterprise contact centers, with ETS Labs providing professional services to Capacity’s growing customer base Capacity, the agentic support automation platform, announced a collaboration with Etech Global Services, a leading enterprise contact center outsourcing provider, to deliver professional services to Capacity’s enterprise clients through ETS Labs. Under the agreement, ETS […]
Introducing Agent Architect and Agent Performance Suite for Zoom Virtual Agent
New Zoom Virtual Agent capabilities help organizations build AI agents faster, optimize performance over time, and deliver more personalized customer experiences through a connected Zoom CX platform. At a glance: New Zoom Virtual Agent capabilities Agent Architect: Generate production-ready voice and digital AI agents from a simple prompt. Create intelligent agents that can reason through requests, […]