News
17,418 articles covering the AdTech ecosystem
Walmart’s grocery sales growth slows
The 3% year-over-year increase in food and beverage sales during the retailer’s latest fiscal year reflects a decline in its grocery market share.
Fresh Value CEO Terry Stanley to step down
Stanley will be succeeded as chief executive of the Alabama-based supermarket chain by Shane Holliday.
H&M Group names chief information officer
The retailer's new C-suite hire, Diego Teijeiro Ruiz, brings almost two decades of experience from Inditex.
3 takeaways from Walmart’s 2026 annual report
The retailer's 2026 fiscal year boasted e-commerce growth, Supercenter openings and big AI initiatives. “We are at a pivotal moment,” CEO John Furner said.
Lowe’s to open 5 new stores this year
The first location is set to open this June in Port St. Lucie, Florida, and includes in-store features like enhanced digital signage and QR codes.
Bankruptcy court, citing Saks Global’s merchandising woes, approves $500M in exit financing
Judge Alfredo Pérez on Friday approved the plan, paving the way for the luxury retailer to start fresh with vendors — and customers.
Tractor Supply’s delivery volume jumps as final-mile plan advances
Customers are tapping the retailer's growing capabilities for deliveries involving larger order quantities, Chief Supply Chain Officer Colin Yankee said.
Moore Launches SimioAccelerate, an Agentic Fundraising Platform, to Accelerate Nonprofit Growth
Built on Microsoft Azure and powered by SimioCloud data, SimioAccelerate brings enterprise-level fundraising intelligence to nonprofits of all sizes. Moore, a leading constituent experience management (CXM) company, announced the launch of SimioAccelerate, one of the first agentic fundraising platforms, at AFP ICON 2026. Moore developed SimioAccelerate in collaboration with Microsoft on Microsoft Azure, with data intelligence […]
PayPal Brings New Commerce-Grade Identity Solution to Advertising Industry
PayPal Ads ID provides deterministic identity from verified PayPal and Venmo accounts, making it available to ad tech partners to improve ad relevance and performance Most identity solutions in advertising are built on estimates, guesswork, or probabilistic signals. PayPal changes that by introducing something different: PayPal Ads ID, an advertising identifier grounded in verified commerce […]
myKaarma Selected as Ford Dealer Technology Preferred Partner for Video Capability
Company continues to expand OEM partnerships while advancing next-generation integrations for dealerships myKaarma, a leading provider of end-to-end service lane technology solutions built to help franchise auto dealerships streamline service leads, operations and payments, enhance customer experience, and improve service efficiency, is now a Ford Dealer Technology Preferred Partner. Ford’s selected Video Check partners were […]
SignNow Launches Docgen API to Automate Business Document Creation and Close the Gap Between Data and Signature
The new API enables developers and ISVs to generate contracts, quotes, and forms directly from live system data and route them into eSignature workflow automatically, without a single manual step airSlate SignNow, an award-winning provider of e-signature solutions, announced the launch of the Docgen API – a developer-first solution that automates the creation of complex business […]
ASAPP Launches Multiple AI Agents Within CXP to Advance Enterprise Customer Service
The Customer Experience Platform now includes purpose-built agents to build, run, and continuously optimize AI-driven customer service at scale ASAPP, the Customer Experience Platform (CXP) powering AI-driven customer service for the agentic enterprise, today announced the launch of a system of purpose-built AI agents designed to run customer service end to end. This expansion significantly advances CXP’s […]
TikTok Campaign Shows How Brands Turn Reach Into Real Traffic
TikTok is no longer just a discovery engine—it’s becoming a measurable traffic driver for multi-location brands. A new Camp Bow Wow case study shows how native creative and intent-based targeting can turn reach into cost-efficient site visits at scale, signaling a broader shift in how agencies should be thinking about social performance. A growing number […] TikTok Campaign Shows How Brands Turn Reach Into Real Traffic first appeared on Street Fight.
Albertsons injects fresh retail media data into YouTube advertising
Display & Video 360 struck a similar pact with Kroger, an Albertsons rival, in March as more brands chase high-intent CTV audiences over raw scale.
Stagwell Sees In-Housing As More Opportunity Than Threat
While AI is accelerating the rate of in-housing among clients, the role of the agency is changing with it, argues James Townsend, EMEA CEO at Stagwell, and these relationships are increasingly ending up in hybrid models. "We probably see it as more of an opportunity than a threat at the moment, by how we can Read More
Magnite launches media buying agent with ties to Disney and Publicis
Magnite is partnering with Disney and Publicis as it launches a media buying agent.
Jägermeister - Welcome to DICS - 90s
Lacoste - The Run - 70s
Vaseline - Some Traditions Aren’t Passed Down, They’re Rubbed In - 1m11s
VaynerX Launches Tamara Group, Betting Production-Led Is the New Agency Model
New agency launches with clients including Ulta Beauty, Mrs. Meyer’s, and Method
3,000 Images, Zero Dialogue: How This Studio Made AI Films Without Sacrificing the Creative Soul
Three AI-generated shorts taught Purga Films and Gut key lessons about working with the tech
Netflix’s Running Point Scores Several Integrated Brand Partnerships in Season 2
Netflix viewers will notice State Farm, DoorDash, Lexus, and more in the new season of Running Point.
Hasbro expects March cyberattack to impact second-quarter revenue
The toy maker is reviewing files and working to fully bring certain systems back online. The company will incur some costs related to the investigation.
CNX Rolls Out Robust AI Capabilities With Valence 6.4, the Low-Code Platform for IBM i
CNX offers the ideal solution to IBM i skills gap as Valence now writes code from conversational prompts Izzi Software, a leading provider of innovative enterprise software solutions, is rolling out the newest version of the flagship enterprise application development software from CNX. Known as the low-code development platform built for IBM i, Valence is trusted […]