News

How Netflix is rewriting the streaming ad playbook

Netflix is thriving on third-party DSPs, raising a critical question: Can the streaming giant afford to pursue its own adtech platform?

Ad Tech Briefing: Meta and Pinterest showcase CTV possibilities at ad tech’s Miami jamboree

Comcast-owned FreeWheel Meta, and Pinterest employ APIs to scale.

As holdcos sour on The Trade Desk, Stagwell goes all in

Stagwell’s chosen to double down on relationship with the DSP in a deal intended to boost its agentic AI capabilities.

Adobe relies on Firefly to win over creators

Adobe wants Firefly to do for AI-native creators what Photoshop did for a generation of ad creatives – become the tool they can't work without.

Is Full Transparency POSSIBLE?; Meta Makes Moves Into CTV Advertising

Transparency On The Beach POSSIBLE in Miami, like most ad tech conferences, serves as a petri dish for product launches and press releases about partnership deals. On Monday, Integral Ad Science (IAS) used POSSIBLE to unveil IAS Total TV, a new product suite aimed at improving transparency. It’s not the flashiest theme at the conference […] The post Is Full Transparency POSSIBLE?; Meta Makes Moves Into CTV Advertising appeared first on AdExchanger.

Google Tests ‘Ask YouTube’ Conversational Search Experiment via @sejournal, @MattGSouthern

Google is testing "Ask YouTube," a conversational search feature that returns AI summaries with cited videos. Available to US Premium users. The post Google Tests ‘Ask YouTube’ Conversational Search Experiment appeared first on Search Engine Journal.

Bing Previews AI Citation Share For Webmaster Tools via @sejournal, @MattGSouthern

Microsoft previewed four new AI reporting features for Bing Webmaster Tools at SEO Week, including Citation Share and grounding query intent labels. The post Bing Previews AI Citation Share For Webmaster Tools appeared first on Search Engine Journal.

Chipotle hires Fernando Machado as chief brand officer

Hiring the longtime CPG and restaurant marketer underscores a bigger push into brand-building as Chipotle scales its growth strategy and expands globally.

EBay scrambles to fix outages

The e-commerce giant has been experiencing technical difficulties since Sunday, with its marketplace site down entirely at some points.

Chipotle appoints Fernando Machado as chief brand officer

The former CMO at companies including Burger King and Activision Blizzard takes a role last held by longtime brand marketer Chris Brandt.

GoDaddy Transferred A Domain By Mistake And Refused To Fix It via @sejournal, @martinibuster

GoDaddy accidentally transferred someone's domain name to someone else then refused to fix the problem. The post GoDaddy Transferred A Domain By Mistake And Refused To Fix It appeared first on Search Engine Journal.

Creators are Finally Getting Credit for Priming the Pump of Sales

For years, brands have treated influencers as glorified billboards while simultaneously judging them by conversion metrics they were never designed to deliver. The result has often been a mismatch between brand goals and measurement, with creators consistently under-credited for the discovery, trust-building, and purchase intent they generate before a single transaction occurs. That disconnect is [...]

Horizon Media’s Domenic Venuto: AI Positions Agencies As Strategic Partners, Not Vendors

NEW YORK — Rather than reducing ad agencies to the role of “mere service provider,” artificial intelligence tools just might be elevating creatives and media buyers to strategic C-suite partners that address fundamental business challenges. “For a long time in the agency business, we got relegated to the procurement office. It was all about cost [...]

Buchanan’s celebrates Latino community, culture ahead of World Cup

The campaign includes a collaboration with musician Rauw Alejandro, on-site activations and a limited-edition bottle collection.

Overwolf Ads Launches Gamer Grid

Overwolf Ads, the world-leading ad tech gaming platform reaching over 113 million monthly gamers across hundreds of the world’s biggest titles, today (27th April, 2026) announced the launch of Gamer Grid, a first-of-its-kind audience data product built from deterministic PC [...] The post Overwolf Ads Launches Gamer Grid appeared first on ExchangeWire.com.

5 Questions For… the CNN Team in the Control Room During the WHCD Shooting

CNN's Eric Hall and David Foote shared their control room experience as the WHCD went from a light-hearted affair to a breaking news situation.

Why Academy Sports & Outdoors is going against the grain with store openings

Executives touted the retailer’s “outside-in” strategy for new locations, which prioritizes markets that are further away from big cities — and big competitors.

VaynerX’s new agency wants to help brands master the attention economy

The Tamara Group seeks to flip the typical agency split between strategy and production work as CMOs wrestle with volume, CEO Ryan Harwood explains.

AI Overviews Cut Organic Clicks 38%, Field Study Finds via @sejournal, @MattGSouthern

A randomized field experiment found Google AI Overviews reduced organic clicks on triggered queries by 38%, while user experience ratings stayed unchanged. The post AI Overviews Cut Organic Clicks 38%, Field Study Finds appeared first on Search Engine Journal.

Silverpush Grows 200% Across Americas Market, Expands Regional Footprints Across North America

Silverpush, the contextual intelligence company, today (27th April, 2026) announced a rapid expansion across the Americas, with the business achieving the biggest period of revenue growth in history and new offices across Chicago, LA, and New York.  Since last year, the [...] The post Silverpush Grows 200% Across Americas Market, Expands Regional Footprints Across North America appeared first on ExchangeWire.com.

Blizzard Diablo Helix by Korn - 3m 37s

Blizzard launches Diablo IV: Lord of Hatred with new music video from Korn

The heavy metal track and video, developed with 72andSunny, prepare gamers for a gallery of gore.

Watch the newest commercials from FedEx, Apple, Heinz and more

Apple says, “Listen to your body” in a joint spot for iPhone and Apple Watch.

Food Lion pulls back the curtain on its loyalty program

With over 1 million active and engaged customers in its MVP program, the Ahold Delhaize banner is dialing up personalization and looking to reward in-store and online shoppers.