News
17,405 articles covering the AdTech ecosystem
Market Logic Extends DeepSights Personas With Synthetic Panels and Flexible Persona Generation to Redefine Audience Research at Scale
DeepSights Personas’ new Persona Builder and Synthetic Panel capabilities transform how quickly insights, innovation, and marketing teams can deepen audience understanding with the latest data to make faster, evidence-based decisions Market Logic Software, a leader in AI-powered market intelligence and insights, launched major new capabilities in DeepSights Personas, enabling enterprises to run rapid, forward-looking audience […]
Creator Authority Joins LinkedIn Marketing Partner Program to Help B2B Brands Launch Influencer Campaigns
Creator Authority, a B2B-focused influencer marketing agency, has joined the LinkedIn Marketing Partner Program, bringing its expertise, proprietary data, and full-service campaign capabilities to help brands leverage LinkedIn’s professional audience. Creator Authority works with brands including SAP, Notion, Dropbox, HubSpot, Webflow, Upwork, Amazon, and Canva. The agency handles everything from strategy and creative direction to […]
AI Can Build Your Ads. It Can’t Run Them.
Generative AI has fundamentally changed advertising, but not in the way most marketers think. With a single prompt, anyone can now produce polished creative in seconds. Ad creation has been fully democratized. But execution is where the real story is, and where most brands are underestimating the risk. The issue isn’t the creative. It’s everything […]
AEO In 2026: Which Content Formats Earn AI Citations & How to Produce More [Webinar] via @sejournal, @hethr_campbell
Uncover the impact of AEO on brand discovery in 2026. Learn how to optimize content for AI citations and metrics. The post AEO In 2026: Which Content Formats Earn AI Citations & How to Produce More [Webinar] appeared first on Search Engine Journal.
WPP Creative names VML's Ewen Sturgeon as EMEA chief executive
Role combines VML, Ogilvy and other agency EMEA duties.
Does sports marketing need “disrupting”?
The Campaign Podcast discusses the comments made by Publicis Groupe's chief executive Arthur Sadoun on the fragmentation of the sports marketing sector.
Axeptio Co-Founds the European CMP Association to Support a European, Interoperable & Sustainable Approach to Consent
Together with three other leading players in the sector (Didomi, iubenda and Usercentrics), Axeptio announces the creation of the European CMP Association, an organisation designed to provide a common voice on consent-related issues at a time of fast-moving regulatory change, [...] The post Axeptio Co-Founds the European CMP Association to Support a European, Interoperable & Sustainable Approach to Consent appeared first on ExchangeWire.com.
Digest: Meta Eyes CTV for Ad Growth; News UK Builds Synthetic Audience Tool for Advertisers; Musk & Altman Clash Over OpenAI in Court
In today’s Digest, we discuss Meta eyeing CTV to fuel ad growth, News UK building a synthetic audience tool to sharpen targeting and prove ROI, plus Musk and Altman heading to trial in a high-stakes battle over OpenAI’s future. The post Digest: Meta Eyes CTV for Ad Growth; News UK Builds Synthetic Audience Tool for Advertisers; Musk & Altman Clash Over OpenAI in Court appeared first on ExchangeWire.com.
Brands Like Nestlé, Haleon, and Molson Coors Wrestle With Broken Measurement
Measuring the efficacy of ad spend continues to be one of the thorniest issues marketers face, and the frustrations bubbled up across multiple sessions during ADWEEK House at the Possible conference in Miami.
AI Search Success: How To Benchmark Website Performance In Your Industry via @sejournal, @DebugBear
Find out how a benchmark can guide you in optimizing your site for better visibility and user experience in search results. The post AI Search Success: How To Benchmark Website Performance In Your Industry appeared first on Search Engine Journal.
How to Turn Webinars Into Your Best Lead Gen Channel in 5 Phases via @sejournal, @hethr_campbell
A few weeks ago, we sat down with marketers running webinar programs at agencies and in-house teams, all B2B. We asked them what was working, what wasn’t, and where they felt stuck. Three pain points came up in nearly every conversation: “Webinars are a heavy lift with little proven ROI.” “We’re not generating enough qualified leads.” “Without clear attribution, leadership isn’t seeing the value of webinars.” If you’ve said any version of those things, you’re not alone, and you’re not the problem. The system around it is. Topic selection, promotion, follow-up, and measurement are where the pipeline leaks. And those […] The post How to Turn Webinars Into Your Best Lead Gen Channel in 5 Phases appeared first on Search Engine Journal.
How Netflix is rewriting the streaming ad playbook
Netflix is thriving on third-party DSPs, raising a critical question: Can the streaming giant afford to pursue its own adtech platform?
Ad Tech Briefing: Meta and Pinterest showcase CTV possibilities at ad tech’s Miami jamboree
Comcast-owned FreeWheel Meta, and Pinterest employ APIs to scale.
As holdcos sour on The Trade Desk, Stagwell goes all in
Stagwell’s chosen to double down on relationship with the DSP in a deal intended to boost its agentic AI capabilities.
Adobe relies on Firefly to win over creators
Adobe wants Firefly to do for AI-native creators what Photoshop did for a generation of ad creatives – become the tool they can't work without.
Is Full Transparency POSSIBLE?; Meta Makes Moves Into CTV Advertising
Transparency On The Beach POSSIBLE in Miami, like most ad tech conferences, serves as a petri dish for product launches and press releases about partnership deals. On Monday, Integral Ad Science (IAS) used POSSIBLE to unveil IAS Total TV, a new product suite aimed at improving transparency. It’s not the flashiest theme at the conference […] The post Is Full Transparency POSSIBLE?; Meta Makes Moves Into CTV Advertising appeared first on AdExchanger.
Google Tests ‘Ask YouTube’ Conversational Search Experiment via @sejournal, @MattGSouthern
Google is testing "Ask YouTube," a conversational search feature that returns AI summaries with cited videos. Available to US Premium users. The post Google Tests ‘Ask YouTube’ Conversational Search Experiment appeared first on Search Engine Journal.
Bing Previews AI Citation Share For Webmaster Tools via @sejournal, @MattGSouthern
Microsoft previewed four new AI reporting features for Bing Webmaster Tools at SEO Week, including Citation Share and grounding query intent labels. The post Bing Previews AI Citation Share For Webmaster Tools appeared first on Search Engine Journal.
Chipotle hires Fernando Machado as chief brand officer
Hiring the longtime CPG and restaurant marketer underscores a bigger push into brand-building as Chipotle scales its growth strategy and expands globally.
EBay scrambles to fix outages
The e-commerce giant has been experiencing technical difficulties since Sunday, with its marketplace site down entirely at some points.
Chipotle appoints Fernando Machado as chief brand officer
The former CMO at companies including Burger King and Activision Blizzard takes a role last held by longtime brand marketer Chris Brandt.
GoDaddy Transferred A Domain By Mistake And Refused To Fix It via @sejournal, @martinibuster
GoDaddy accidentally transferred someone's domain name to someone else then refused to fix the problem. The post GoDaddy Transferred A Domain By Mistake And Refused To Fix It appeared first on Search Engine Journal.
Creators are Finally Getting Credit for Priming the Pump of Sales
For years, brands have treated influencers as glorified billboards while simultaneously judging them by conversion metrics they were never designed to deliver. The result has often been a mismatch between brand goals and measurement, with creators consistently under-credited for the discovery, trust-building, and purchase intent they generate before a single transaction occurs. That disconnect is [...]
Horizon Media’s Domenic Venuto: AI Positions Agencies As Strategic Partners, Not Vendors
NEW YORK — Rather than reducing ad agencies to the role of “mere service provider,” artificial intelligence tools just might be elevating creatives and media buyers to strategic C-suite partners that address fundamental business challenges. “For a long time in the agency business, we got relegated to the procurement office. It was all about cost [...]