Comcast’s Universal Ads Platform Goes Live with UK Broadcasters for SMEs

One year after unveiling plans to develop a joint self-serve ad platform for small and medium-sized advertisers at last year's Cannes Lions, UK broadcasters ITV, Channel 4, and Sky have this morning launched the new product to the market. The platform is built on the Universal Ads self-serve technology which Sky's parent company Comcast first Read More

Last updated Jun 23, 2026 by ATDb automated enrichment