News

Grading 6 purpose marketing ads—expert weighs in on how to excel with simplicity

Purpose marketing expert Thomas Kolster reviews work from Huggies, Nivia, Ally and more.

Agency Brief—Gallo’s Four Roses selects AOR, breaking down pre-Cannes moves

This week, we’ve got the exclusive on a bourbon-flavored agency move at Gallo, plus a rundown of everything agencies are arriving with to tout at Cannes Lions.

Cannes Titanium Lions—all about the 18 campaigns on the 2026 shortlist

This year’s hopefuls range from political efforts to innovative technology to playful product campaigns.

Top FIFA World Cup campaigns—what popped and sports marketing trends to watch

Ad Agers name the best World Cup campaigns, discuss emerging sports marketing trends and tactics that don’t resonate with fans.

The future of brand influence starts with AI perception

The gap between how a brand positions itself and how AI platforms represent it can determine consumer response.

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Publicis and The Trade Desk settle dispute over ad tech fees

On Friday, Publicis and The Trade Desk issued a joint statement saying they are “moving forward” following discussions and negotiations.

Ads of the Week: 10 Campaigns That Caught Our Eye, From Uber Eats to American Eagle

Martini, American Eagle, Uber Eats, M&M's, and more are behind the week’s most notable ads.

Absolut Gives Madonna the Icon Treatment For Her Dance Floor Comeback

Absolut has added Madonna to its long list of celebrated artistic collaborators ahead of her Confessions II album release.

Consumers are ready for AI, but many brands are not

New research shows buyers are ready for AI-powered experiences, while many organizations still struggle to deliver them. The post Consumers are ready for AI, but many brands are not appeared first on MarTech.

Bulk email restrictions from Google, Yahoo, and Microsoft: What you need to know

Updated with news of DMARC upgrades and new deliverability analysis in Google Postmaster Tools. The post Bulk email restrictions from Google, Yahoo, and Microsoft: What you need to know appeared first on MarTech.

Programmatic TV Home Screens And Gaming Ads For Kids

How can companies put ads in new places, but still get the user experience right? Smart TV home screens, like Samsung, are adding programmatic ads. Roblox will show ads to kids under 13. We look at the challenges and opportunities faced by platforms expanding their ad footprint. The post Programmatic TV Home Screens And Gaming Ads For Kids appeared first on AdExchanger.

What Platforms Say Will Bring Bigger Ad Budgets To Digital Audio

Streaming audio and podcasts are already a consumer staple. But advertisers still spend relatively little of their budgets on podcast and streaming music ads, while programmatic workflows and automation have yet to close the gap between ad spend and audience engagement. Today, digital audio represents about 30% of media consumption for the average American adult, […] The post What Platforms Say Will Bring Bigger Ad Budgets To Digital Audio appeared first on AdExchanger.

How V Uses AI to Improve Content Discovery

How V Uses AI to Improve Content Discovery swheeler Wed, 06/10/2026 - 15:21

What will Ahold Delhaize’s next CEO prioritize?

While Thierry Garnier brings over two decades of knowledge from French grocer Carrefour, analysts say his time as CEO of a European home improvement company better equips him to helm the multinational supermarket business.

Schnucks unveils freshness guarantee as grocers play up perishables

The company is the latest to implement the policy, which allows shoppers who aren’t satisfied with an item to exchange it or get a full refund.

Consumer pain continues as grocery inflation remains near 3-year high

Ending the Iran war could help ease the pressure, but the worst is likely still to come for categories like food, according to economists.

Grocery Outlet makes 2 C-suite changes

The discounter named two people to the top merchandising and finance roles as Christopher Miller readies to leave after less than two years as CFO.

Who will win the grocery pricing war?

Shoppers have come to expect retailers to clearly demonstrate that they are holding down the cost of food, analysts said.

How American Eagle is kicking off its deal with the new face of soccer

Chief marketer Craig Brommers explains how the retailer’s campaign with Spanish star Lamine Yamal continues a streak of culture-defining moments.

8×8 AI Studio Delivers Wave of New Capabilities as Platform Expansion Accelerates

Real-Time Voice Translation, Selectable AI Models Across Claude, Gemini, Grok, and ChatGPT, One-click Connectors to More Than Fifteen Enterprise Apps Among the Latest 8×8 AI Studio Capabilities Delivered Since Launch 8×8, Inc. , a leading global business communications platform provider, continues its rapid expansion of 8×8 AI Studio capabilities since its launch earlier this year, including the […]

Soouya Emerges as a Trusted Global Data Recovery Solution, Helping Over 1 Million Users Reclaim Lost Files

Soouya Technology delivers professional-grade data recovery software for Windows, supporting 1,000+ file types and 500+ loss scenarios with a 95% success rate. HongKong Soouya Technology Limited (soouya.com) today announced the continued global expansion of its flagship data recovery platform, Soouya, now serving more than one million users across ten countries. Designed for everyday Windows users […]

The Trade Desk Appoints Sarah Gavin as Chief Marketing Officer, Executive Vice President

Interim CMO Anna Sayre to resume previous role as SVP, Global Brand Marketing The Trade Desk, a leading global advertising technology company, announced the appointment of Sarah Gavin as Chief Marketing Officer and Executive Vice President. Gavin will lead The Trade Desk’s marketing organization, overseeing global brand, communications, customer marketing, and demand generation efforts. She […]