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16,553 articles covering the AdTech ecosystem
IQM Brings AI to Building Voter Targeting With Custom Voter Audience Tool
AI powered voter targeting built for the speed, scale and precision the 2026 cycle demands IQM Advertising Corporation, the global media buying platform empowering advertisers in the most regulated verticals to use and enhance their data to make better ad buying decisions, announced the launch of Custom Voter Audiences, an AI based audience‑planning solution that […]
EXL and Databricks Expand Collaboration to help Enterprises Build Trusted Data Foundations for AI
EXL [NASDAQ: EXLS], a global data and AI company, announced it has achieved Gold Tier Status in the Databricks Partner Program, expanding its collaboration with Databricks to help organizations strengthen their data foundations for enterprise AI through EXLdata.ai™ and Databricks’ security, governance and lineage capabilities. As organizations scale AI across increasingly complex environments, trusted data, transparent governance […]
New Behaviour Analysis Reveals Deep Intent Differences Between ChatGPT Users and Google Searchers
BFJ Digital, an Australian digital transformation and performance analytics firm, has released a strategic behavioural report analysing consumer interaction patterns across artificial intelligence interfaces and traditional search networks. The study challenges the widespread industry assumption that conversational AI tools can replace search engines, identifying distinct operational variances in how audiences use each platform to make purchasing […]
‘Candy Crush All Stars’ Tournament Crowns 2026 World Champion (EXCLUSIVE)
The “Candy Crush All Stars” competition has named Luana from Bahia, Brazil as its 2026 champion. After weeks of remote competition among millions of “Candy Crush” players across 25 countries, art student Luana secured a spot in the Live Final. Last week, she came out victorious in the closing game of the tournament’s biggest-ever Live […]
Rebel Audio Launches Public Beta of AI Podcast Production Platform (EXCLUSIVE)
Rebel Audio, the AI-powered podcasting startup that counts former “Apprentice” producer Mark Burnett as one of its advisers, has entered its public era. In beta mode, that is. Rebel Audio said Friday it would bring its platform out of its monthslong invitation-only status into a public beta, allowing users to record, edit and distribute podcasts to […]
Elon Musk Becomes First Trillionaire With SpaceX IPO: Company’s Stock Opens Up 11% in Biggest-Ever Public Offering
Elon Musk is officially the world’s first trillionaire after his SpaceX tech company debuted Friday at $150/share, 11% higher than the company’s IPO pricing. SpaceX — rocket manufacturer, satellite internet service provider, AI firm and owner of X (aka Twitter) all rolled into one — had already officially set a record for the biggest IPO […]
AI disclosure labels don’t hurt ad performance: Here’s what the numbers say
As laws requiring AI use in ads to be disclosed become more common, there are questions surrounding the impact on the marketing industry.
Sociable: Google enlists Walmart Connect to enhance YouTube ad insights
Brands can reach Walmart’s U.S. customers through YouTube campaigns and see how those ads impact sales.
Geico Gecko steps into new role as AI-generated podcast guest
The mascot’s appearance on “Fudd Around and Find Out” is part of a larger push from the insurer to move past “one-way advertising.”
Google’s Agent-Friendly Checklist Is The Accessibility Audit Restated via @sejournal, @slobodanmanic
Stop running accessibility and agent-readiness audits on separate quarterly cycles. They're the same audit. Here's the evidence, and the one fix to make first. The post Google’s Agent-Friendly Checklist Is The Accessibility Audit Restated appeared first on Search Engine Journal.
AI Overview Click Data Reveals Unexpected User Behavior Patterns For Marketers via @sejournal, @gregjarboe
New research shows daily AI Overview users click sources 3.5x more than occasional users, revealing optimization opportunities. The post AI Overview Click Data Reveals Unexpected User Behavior Patterns For Marketers appeared first on Search Engine Journal.
Reddit Climbs, Clicks Drop, GBP Comes To GA4 – SEO Pulse via @sejournal, @MattGSouthern
Reddit gains ground after the May core update, new zero-click data lands, Google updates its SEO guidance, and Business Profile data comes to Analytics. The post Reddit Climbs, Clicks Drop, GBP Comes To GA4 – SEO Pulse appeared first on Search Engine Journal.
ITV director of advanced ads to exit
Departure announced in a staff memo yesterday (11 June).
Simplyhealth Group appoints Mediaplus UK
Ledger Bennett was the incumbent on the account.
Why OpenAI advertising matters – and how it could change the advertising industry
The ad industry is moving away from making your brand visible to making sure it's worthy of recommendation.
Campaign wins best online B2B brand at AOP Awards for fifth year in a row
Judges praise “industry-leading publication that has delivered all-round success”.
Panasonic Consumer picks Coolr as its social agency for Europe
Account includes UK, France, Germany, Spain, Italy and Poland.
Hastings Direct unveils knight-bot mascot in first work by Anomaly
Anomaly won the account from VML last year.
Shelter to open festival-inspired resale marketplace at Westfield Stratford
The activation will run from 25 to 28 June.
World Cup kick-off draws 7.7 million as ITV 'breaks record for commercial success'
Audience is ITV's highest peak of the year so far.
Jägermeister Orange becomes the surprise at eventful birthday party
The campaign, launching Jägermeister's new product, was created by The Midnight Club.
Nike’s 'Rip the script' to become longest ad ever to air on ITV
More than six minutes of commercial air time booked for Nike's 2026 World Cup film.
Gigaclear ad puts 'The Giganaut' in a tizz as he oversees engineers
Campaign was created by The Gate.
Week in Review: McLachlan Leaves ITV, European Publishers Seek £550 Million in Damages From Google, and Berenberg Gets Bullish on Holdcos
In this week's Week in Review: Rhys McLachlan to leave ITV, European publishers seek £550 million in damages from Google, and Berenberg gets bullish on agency holdcos' AI prospects. Top Stories Rhys McLachlan Set to Depart from ITV Rhys McLachlan, ITV's Director of Addressable Advertising, confirmed to VideoWeek that he is set to depart from Read More