Agentic AI Is A Shiny New Object, But Supply-Path Optimization Is A Reality Check

AI can add more operational efficiency to the media buying process. But it will take some more time before AI agents are a seamless part of the modern media buying process, Andrea Kwiatek, director of strategic partnerships at the indie agency Goodway Group, told AdExchanger.  The post Agentic AI Is A Shiny New Object, But Supply-Path Optimization Is A Reality Check appeared first on AdExchanger.

Last updated Aug 14, 2026 by ATDb automated enrichment