How Attention is Reshaping CTV – Viant, Mastercard & TVision on Attention Economics

CANNES, France – Impatience with legacy measurement is driving a broader rethink of how CTV advertising is planned, bought, and evaluated. Attention data, once a niche academic curiosity, is increasingly being positioned as the connective tissue between media and creative, between impressions delivered and outcomes actually achieved. And for Mastercard, it has already started to […]

Last updated Aug 13, 2026 by ATDb automated enrichment