News
11,694 articles covering the AdTech ecosystem
DoubleVerify expands attention measurement to retail media networks
DoubleVerify expanded its DV Authentic Attention measurement to cover retail media networks, enabling brands to evaluate ad engagement across Amazon, Walmart, and other retail platforms.
IAS launches Total Media Quality benchmarks for CTV
Integral Ad Science released its Total Media Quality benchmarks for connected TV, providing industry standards for viewability, brand safety, and ad fraud in CTV environments.
Amazon Ads launches AI-powered creative tools for advertisers
Amazon Ads introduced generative AI-powered creative tools that help advertisers automatically produce lifestyle imagery and video content for campaigns at scale.
Magnite and Netflix expand programmatic partnership
Magnite became a key programmatic partner for Netflix's ad-supported tier, enabling demand-side platforms to bid on Netflix inventory through Magnite's exchange.
Google announces Privacy Sandbox user-choice model for cookies
Google confirmed it will not deprecate third-party cookies in Chrome. Instead, users will be given a choice to manage cookie preferences via the Privacy Sandbox framework.
The Trade Desk reports record Q4 2024 revenue of $628M
The Trade Desk reported Q4 2024 revenue of $628 million, a 23% increase year-over-year, driven by strong demand for connected TV and retail media advertising.