News
21,117 articles covering the AdTech ecosystem
How Heineken’s Lagunitas is seeking growth in a shrinking craft beer market
A new ‘Let your beer do the talking’ campaign from Otherway follows a packaging reboot.
Polaroid hits back at digital life again with ‘The Best of Summer Is Analog’
A billboard on Coney Island Beach pointedly references AI data centers, part of a new global push.
Ads of the Week: 11 Campaigns That Caught Our Eye, From Nike to Etsy
Absolut, Nike, Liquid Death, Etsy, and more are behind the week’s most notable ads.
An Inside Look at the Ad Experience at a World Cup Match
ADWEEK was on hand to see the brands at a recent match between France and Senegal.
6 Top Local World Cup Ads: Adidas Backs Scotland, Brahma Dreams Big For Brazil and More
Some of the tournament’s top creative taps into national culture and regional nuances.
The real martech problem is not technology
A new survey suggests operational bottlenecks, not software limitations, are preventing marketers from acting on insights. The post The real martech problem is not technology appeared first on MarTech.
How Fanatics moved from audience targeting to optimizing campaigns for customer LTV
A recent 19% lift in LTV points to brands focus on outcome-based media buying.
Albertsons turns to microdramas for new retail media offering
Shopper insights from the grocer’s retail media network informed “Rico’s Tacos,” which will run across its YouTube, social and in-store channels.
Ahold Delhaize nominates former Amazon exec as stateside CEO
Claire Peters, who also held leadership positions at Woolworths Group and Tesco, is expected to step into the leadership role on Sept. 8.
1939 Group names new CFO
Todd Schnuck Jr.’s promotion marks the latest in a string of executive changes since the grocery holding company’s establishment last fall.
Kroger’s comp sales underwhelm as Foran focuses on store improvements
The grocery chain's e-commerce operations turned a profit for the first time, but the CEO said more than half of its stores need to step up their performance.
Stitch Fix taps Walmart vet as chief product and technology officer
Sree Sreedhararaj, who also held the CTO role at Sephora, will oversee Stitch Fix’s technology, product, data science, security and IT teams.
Bed Bath & Beyond to acquire real estate platform for $53M
The all-stock deal to buy Fathom Holdings adds a home financing and brokerage element to the retailer's business.
Under Armour to close Oregon office
A site in Portland will shutter, with some functions moving to a new space in the city and others to New York or Baltimore.
Abercrombie & Fitch Co. brings Hollister to Target, expanding US wholesale operation
The tie-up follows last year’s deals with Dick’s Sporting Goods and several department stores to sell Abercrombie Kids merchandise.
StockX to debut live shopping
The real-time shopping platform will include live auction formats such as standard timed bidding and sudden death.
TestMu AI Launches Official n8n partner integration, Bringing Real Browser Infrastructure to AI Agent Workflows
Developers can now access TestMu AI Browser Cloud directly from n8n workflows, enabling AI agents to operate across 3,000+ browser and operating system environments TestMu AI (formerly LambdaTest), the world’s first Full-Stack Agentic AI Quality Engineering platform, announced the launch of its official TestMu AI Agent partner integration for n8n, one of the fastest-growing workflow automation platforms for […]
Iridio Redefines Transparency with AI-Powered Connected TV Channel Identification
Proprietary AI engine delivers up to 94% identification of streaming channels and content labeling, while rejecting inefficient bids to ensure less fraud and higher quality placement, without sacrificing scale. AI maps billions of fragmented bid signals to over 200 validated channels and 88 unique contextual genres. Brands can prioritize specific genres via contextual targeting to […]
StackAdapt Teams Up with IQVIA Digital’s MediaOS to Power Healthcare Advertising
Combining AI-powered media orchestration and human expertise with healthcare-grade data to deliver highly targeted, measurable engagement across HCP and patient audiences. StackAdapt , the leading AI advertising and orchestration platform, announced a collaboration with IQVIA Digital to advance more relevant and compliant engagement with healthcare audiences. IQVIA Digital’s integrated solutions enable marketers to quickly transform […]
Philo Launches Pause Ads
New format launches across ad-supported channels with support from Magnite, Index Exchange & others, available via direct and programmatic activation Philo, the live TV streaming service, announced the availability of pause ads across its full ad-supported footprint. The format is now accessible both directly and programmatically, giving brand and agency partners flexible entry into one […]
Performio Cuts ICM Implementation Timelines From Months to Weeks With AI Agents
Real customer results show AI-driven configuration cuts the longest phase of implementation by 87 percent, delivering faster time to value for RevOps and sales compensation teams Performio, the AI-first incentive compensation management (ICM) platform built for enterprise complexity, announced measurable customer results from its AI Implementation Agents, which are now compressing ICM configuration timelines from months […]
Acxiom’s Real ID Powers Brand-Owned Customer Identity
Acxiom empowers brands to own their data, identity, and agentic future Acxiom®, the connected data and technology foundation for the world’s leading companies, enhances Real ID for connecting data and activation across the brands’ marketing ecosystem. As the concept of neutrality comes under fire, Acxiom Real ID’s promise of transparency and data ownership gives brands […]
Brand Consistency in the Agentic Marketing Stack: Who Controls the Message When AI Creates It?
Marketing teams have moved past simple AI writing tools. They now connect AI into campaign planning, audience segmentation, content creation, media testing, and performance feedback loops. This changes the control model. The risk is no longer a weak headline or a one-off brand email. The risk is a system that generates many campaign assets based […]
Kyndryl and AWS Sign Expanded Strategic Collaboration Agreement to Advance Agentic AI Adoption Across Enterprise IT
Expanded collaboration enables customers to adopt and scale agentic AI as they modernize and run mission‑critical workloads on AWS Kyndryl, a leading provider of mission-critical enterprise technology services, announced the expansion of its multi-year Strategic Collaboration Agreement (SCA) with Amazon Web Services (AWS) to help customers adopt, deploy and scale agentic AI as they modernize […]