News
21,117 articles covering the AdTech ecosystem
Bluefish Launches Agentic Campaigns to Power AI Optimization Workflows for the Fortune 500
New Agentic Campaigns feature brings digital marketing frameworks to AEO workflows. Bluefish, the Agentic Marketing Platform for enterprise brands, announced Agentic Campaigns, an automated workflow tool that enables marketing teams to organically optimize their brand’s AI visibility and performance. As consumers increasingly use AI to discover and engage with brands online, Bluefish Agentic Campaigns provides […]
Cognizant expands cross-platform agentic AI with new ServiceNow AI Agent interoperability
ServiceNow AI Agents now work with the Cognizant Neuro® AI Multi-Agent Accelerator, giving enterprises one place to orchestrate AI agents across the systems they run Cognizant announced that ServiceNow AI Agents now work with the Cognizant Neuro® AI Multi-Agent Accelerator, giving enterprises a unified environment to orchestrate AI agents across the platforms they already run. Enterprises can coordinate […]
Campaign Cannes Global Podcast, episode 1: preview and festival tips
Editors from our sites around the world pick the work they would like to win and discuss agenda for Campaign House.
Fabric Social wins Screwfix social account
Eight & Four is the incumbent.
LadBible scoops up social agency Uncovered in deal worth up to £34m
Deal comes as group seeks to increase its ownership of "more predictable, scalable revenues".
The Stack: Big Moves in AI
This week, AI transformed consumer platforms while policymakers intensified efforts to reshape the digital landscape. The post The Stack: Big Moves in AI appeared first on ExchangeWire.com.
‘Humans at the helm, agents in the loop’: WPP is testing a buyer ageny for video, but it’s bigger bet is on governance
Marketers are nervous about agentic media buying. WPP is betting governance is the answer.
Omnicom Media rolls out research showing the need for CTV advertising to change its ways
Omnicom plans to tackle frequency problems with streaming while also bringing a greater degree of contextual relevance to the advertising it creates, plans and activates for clients.
Future of Marketing Briefing: Soccer doesn’t need better marketing, just better marketers
A sport that moves culture, marketed by people who monitor it.
L’Oréal accelerates generative AI content engine with fresh OpenAI deal
L’Oréal’s CMO Asmita Dubey is tasked with keeping the beauty giant competitive in the age of zero-click search and rapid AI creative production.
Invisible Cannes: The hidden workforce behind the Croisette
Everyone focuses on beach activations, cabanas and A-listers. But there's an entire infrastructure brands rely on to pull off the event.
Stagwell enhances its AI-powered tools on the media side
The Media Machine extends what Stagwell built with The Machine, which formally launched in January.
As AI scrutiny grows, DUDE Wipes points to supply chain savings and productivity gains
AI may be facing an ROI reckoning. Brands, agencies and tech vendors alike are starting to face harder questions about whether generative AI can deliver the meaningful business results it promises. The honeymoon phase, however, isn’t over yet. DUDE Wipes has AI tools across the company, reducing man hours in supply chain tasks — providing employees […]
OpenAI expands ads manager to U.K., adds CPC
Similar to the U.S. the ads manager is now widely available in the U.K., and is the fifth market where advertisers can access it.
Comic: The Cannes-Can
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: The Cannes-Can appeared first on AdExchanger.
Pinterest introduces experimental AI app
Ask Pinterest works with conversational language and can process complex queries, which could help the platform improve its future AI features.
EDO and Roblox Bring Investment-Grade Outcomes Measurement to Gaming Advertising for the First Time
EDO’s syndicated outcomes data now extends to branded events and ad campaigns on Roblox, proving performance vs. convergent TV benchmarks EDO, the TV outcomes company, announced that its investment-grade outcomes measurement is extending to gaming advertising — beginning with Roblox, an immersive gaming and creation platform. For the first time, brands advertising on Roblox can […]
Zeta Global Brings Athena by Zeta™ to Agencies, Putting Agentic AI at the Center of Every Marketing Decision
Powered by Zeta’s proprietary SuperGraph™, Athena gives agencies real-time intelligence so they can move faster, experiment more, and prove impact with precision Zeta Global, the AI Marketing Cloud, announced the expansion of Athena by Zeta™ to agencies. Athena, Zeta’s superintelligent agent, continuously analyzes signals, identifies what to do next, and optimizes outcomes to help agencies […]
Perion Launches Ask Perion, an Agentic Self-Serve Mobile App Designed to Accelerate Omnichannel Execution and Increase Efficiency
Ask Perion makes AI-driven, self-serve campaign planning and performance intelligence available to every marketer, debuting at Cannes Lions 2026 Perion, an advanced technology leader solving for the complexities of digital advertising through AI-native execution infrastructure, announced the launch of Ask Perion, a self-serve agentic interface within the Perion One platform, alongside the Ask Perion Mobile […]
WinningStrategy.ai Launches AI Business Analyst Platform: Create Editable Consulting-grade Slides, Sheets & Reports
The platform enables users to generate analyst-level presentations, spreadsheets, and data analysis from a single prompt, reducing weeks of work to minutes. WinningStrategy.ai today announced the launch of its AI Business Analyst platform, that creates editable, consulting-grade reports. Accelerate Research, Analysis and Presentations with AI that’s trained on real business frameworks, that is boardroom ready. The […]
Dstillery Brings Predictive AI Audiences to Microsoft Media Marketplace as Launch Partner
Enabling seamless discovery and activation of AI-powered audiences across 30 DSPs, 1,400 direct publishers in nearly 200 countries Dstillery, a leading predictive AI audience targeting company, today announced the availability of its AI-powered audiences in Microsoft Advertising’s Media Marketplace as a launch partner for the new self-service deal discovery platform. Through the marketplace, advertisers can […]
DoubleVerify Introduces DV Neura, the Dynamic AI Engine Powering the Future of Media Quality and Effectiveness
New Insight and Activation Agents link intelligence to execution, while open connectivity lets advertisers access DV’s platform on their terms, through their preferred AI tools DoubleVerify (“DV”) (NYSE: DV), the leading software platform to verify media quality, optimize advertising performance and prove campaign outcomes, today introduced DV Neura™, the cognitive engine powering artificial intelligence across […]
MMDSmart MessageWhiz Launches On Zoho Marketplace To Extend Automated Omnichannel Messaging Inside Zoho CRM
New integration enables mutual customers to trigger SMS and WhatsApp communications from CRM workflows using AI-driven message routing capabilities MessageWhiz, powered by MMDSmart, an AI-powered omnichannel messaging platform, announced the launch of its integration on the Zoho Marketplace, enabling Zoho CRM users to automate SMS and WhatsApp messaging. Zoho customers can use MessageWhiz to send real-time messages […]
WunderKIND Ads Releases First Measurement Benchmarks For Programmatic CTV Pause Ads in Partnership with OpenGlass
Powered by TVision attention data, new benchmarks show Pause Ads outperform traditional CTV advertising across every category analyzed, delivering nearly 2X higher attention In an era where consumer attention is the ultimate currency, WunderKIND Ads, the leader in user-first, performance-driven digital advertising, today released a landmark study analyzing the impact of Pause Ads compared with […]