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17,451 articles covering the AdTech ecosystem
Beet@20: Peter Naylor of Nielsen Says Personalization Is Coming for Everything
As Beet.TV celebrates 20 years of documenting media’s endless reinvention, Peter Naylor, chief client officer at Nielsen, offered a reminder that the biggest disruption in television didn’t kill advertising. It upgraded it. From its first video shot at Google’s campus in Mountain View in 2006 to thousands of interviews from CES hallways and industry conferences, [...]
CTV’s Performance Era Demands Streaming Prove Its Worth: NBCU’s Shepard
The days of connected TV serving merely as a way to chase cord-cutters are over. Streaming has graduated from an incremental reach play into something advertisers increasingly expect to deliver measurable business outcomes. Where brands once viewed streaming as a top-of-funnel branding exercise separate from their performance budgets, they are now demanding evidence that premium [...]
The Fully Non-Human Web: No One Builds The Page, No One Visits It via @sejournal, @slobodanmanic
The web is splitting into transactional systems run by AI and experiential spaces for humans, forcing brands to rethink visibility, trust, and measurement. The post The Fully Non-Human Web: No One Builds The Page, No One Visits It appeared first on Search Engine Journal.
AI Overview CTR Fell 61%, But Clicks Didn’t Collapse via @sejournal, @MattGSouthern
Seer Interactive says brand-cited AI Overview CTR fell 61% as impressions grew faster than clicks across cited pages. The post AI Overview CTR Fell 61%, But Clicks Didn’t Collapse appeared first on Search Engine Journal.
Attention Metrics in 2026: From Novelty to Necessity — A Buyer's Perspective
WARC's research team surveys 400 media buyers on their adoption of attention-based metrics as a replacement or supplement to viewability. The data shows that 61% of buyers now include attention scores in media plans, up from 38% in 2024, with eye-tracking and scroll-depth signals gaining the most traction.
Forrester Wave: Identity Resolution Platforms Q2 2026 — Key Takeaways for Marketers
Forrester's latest Wave evaluation of identity resolution platforms ranks LiveRamp, Neustar, and Experian as Leaders, while noting that AI-driven probabilistic matching from challengers is closing the accuracy gap. The report highlights that first-party data activation capability is now the primary differentiator among enterprise buyers.
Gaming Advertising in 2026: Why In-Game Ads Are Finally Ready for Brand Budgets
Newzoo's annual gaming advertising report finds that in-game advertising revenue will reach $17.6 billion globally in 2026, driven by improved measurement standards and the maturation of programmatic pipes into console and mobile gaming environments. The report identifies attention measurement and brand safety verification as the two remaining barriers to mass brand adoption.
For creators, the outfit of the day is a crucial choice, so ShopMy is introducing personal shopping
ShopMy is offering a new solution for fashion influencers who obsess over their outfits. The influencer marketing and ecommerce firm has announced Noir, a platform that pairs prestigious creators with personal stylists who can help them choose their next looks. Noir arrives at a time when many tech companies are implementing AI-powered solutions that advise users on big choices. In an increasingly automated world, ShopMy is moving in the opposite direction. While Noir does employ AI to help synthesize relevant user data from the ShopMy platform, the resulting recommendations are made by humans. Essentially, creators get to take advantage of assistance from personal shoppers, though ShopMy refers to Noir's associates as "curators." Visit Tubefilter for more great stories.
Students have become a scarce resource. Can schools use TikTok to combat the demographic cliff?
In the world of academia, a demographic cliff is looming, and TikTok might be the most reliable safety net for the schools teetering on the brink. As the total student pool dwindles, academic institutions are increasing their marketing budgets to convince potential pupils to enroll with them -- and a lot of the resulting campaigns are being distributed across teens' favorite social media feeds. The phrase "demographic cliff" refers to a sharp decline in U.S. birthrates that coincided with the onset of the 2008 financial crisis. Birthrates have not fully recovered in the 18 years since, so schools are facing a new reality: Students, who were previously an abundant resource, are becoming scarcer with each passing year. Visit Tubefilter for more great stories.
Have you heard? YouTube mogs Clavicular, iGumdrop is a ‘MasterChef’, and ‘me at the zoo’ turns 21
Each week, we handpick a selection of stories to give you a snapshot of trends, updates, business moves, and more from around the creator industry. This week, the avatar of looksmaxxing added another blemish to his record, the creator legacy of MasterChef continued, and YouTube's first video reached legal drinking age. Creator commotion Clavicular may be having a moment, but YouTube isn't interested. Last year, YouTube banned the looksmaxxing star's channels because he linked to websites that violated illegal or regulated goods or services policies. If you've been hit with the ban hammer, you can't restart on new channels without being reinstated first, so YouTube has banned some other hubs affiliated with Clavicular. Visit Tubefilter for more great stories.
Google Pushes “Bounce Clicks” Explanation For AI Overview Traffic Loss via @sejournal, @MattGSouthern
Google’s Liz Reid told Bloomberg AI Overviews cut “bounce clicks,” not deeper visits, but Google still hasn’t shared data backing that claim. The post Google Pushes “Bounce Clicks” Explanation For AI Overview Traffic Loss appeared first on Search Engine Journal.
Google’s Updates Push Search Further Into Task Completion via @sejournal, @MattGSouthern
Google's latest Search updates push further into task completion. The reporting surfaces businesses rely on haven't kept pace. The post Google’s Updates Push Search Further Into Task Completion appeared first on Search Engine Journal.
iHeartRadio and SiriusXM in Early Merger Talks, With Irving Azoff and Apollo Advising
IHeartMedia and SiriusXM are in early talks to join forces, with veteran music industry mogul Irving Azoff and Apollo Global Management offering to assist with and advise on any such deal, sources tell Variety. News of the potential merger was first reported by Bloomberg, however, a source stated that any reports of financial problems at […]
Week of April 13 Morning News Ratings: CBS Has Only Morning Show to Grow
The Hoda Kotb and Savannah Guthrie reunion kept NBC News’ Today at No. 1.
Ticker: Cable Networks Offer Live Coverage of the WHCD
NBC News’ Jenna Bush Hager recently interviewed four former U.S. presidents.
Week of April 13 Evening News Ratings: NBC and CBS Grow in Demo
NBC News and CBS News finish the week with growth in the Adults 25-54 demo.
Retailers could close more than 40K stores in the next 5 years
Tariffs and immigration policies are weighing on the industry and could drive even more closures, UBS analysts found.
Watch the newest commercials from Paramount+, Discover, The Home Depot more
The Home Depot promotes its Spring Outdoor Power Deals (available through April 29).
‘It Existed Before Fox News Channel’: Inside the 30th Anniversary of Fox News Sunday
Fox News Sunday's Shannon Bream and executive producer Jessica Loker share vision for 30th anniversary and beyond.
HP Quietly Launched a Streaming App to Grow Its Advertising Ambitions
HP TV+ wants to capitalize on laptop-based viewing.
Does The New Federal Data Privacy Bill Have A Snowball’s Chance Of Passing?
Congress is taking another swing at a federal privacy framework. Wonder what the odds are on Kalshi. Earlier this week, House Republicans introduced a new bill that, if enacted, would create a single national privacy standard that preempts existing state privacy laws. (Preemption is one of the main reasons past federal privacy bills haven’t gone anywhere. […] The post Does The New Federal Data Privacy Bill Have A Snowball’s Chance Of Passing? appeared first on AdExchanger.
Shoppers say they’ll share data with retailers — but they want to see a payoff
About half of respondents to a poll said they find personalized suggestions from retailers to be “highly helpful,” according to Dunnhumby.
The Friday Checkout: Is agentic AI the next frontier for grocers?
Walmart and Instacart are embracing AI assistants to help build online baskets and suggest recipes. But do consumers want this tech right now?
Sam’s Club launches 1-hour delivery to meet fast shipping demand
The retailer has rolled out its new Express delivery tier to over 600 locations, expanding upon its existing three-hour service.