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Are you buying simplicity or dependency in CreativeOps?

What looks unified in CreativeOps can hide layered dependencies that affect cost, control and performance as your operation scales. The post Are you buying simplicity or dependency in CreativeOps? appeared first on MarTech.

What happens when sales drives your content

Sales input is valuable, but without a clear strategy, content becomes fragmented and hard to scale. Learn a better approach. The post What happens when sales drives your content appeared first on MarTech.

Why marketing is now the operating system for growth

Amanda Forrester, svp, marketing and communications, OpenX Artificial intelligence is pushing marketing to the center of business, making it the operating system for growth. Marketing now determines how a company is discovered, interpreted and trusted by both people and the machines that increasingly guide their decisions. As a result, the role of marketing is expanding […]

Hearst Built A Unified Ad Marketplace To Simplify Omnichannel News Buys

Hearst is stitching together its far‑flung news properties into a single programmatic marketplace to make buying local news simpler and to shore up its business as the ad market shifts. With the Hearst News ad network, announced today, the company is pulling inventory from its TV stations, newspapers and digital news sites into one coordinated […] The post Hearst Built A Unified Ad Marketplace To Simplify Omnichannel News Buys appeared first on AdExchanger.

Kornit Digital Brings Global Apparel Leaders Together to Accelerate the Move Towards On-Demand Production

Expanding Digital Infrastructure and Connecting Demand Generation, Production, and Fulfillment at Global Scale Kornit Digital Ltd. (NASDAQ: KRNT “Kornit Digital”, “Kornit”, or the “Company”), a global pioneer in sustainable, on-demand digital fashion and textile production, announced more than 500 leaders from across the apparel ecosystem are gathering in Hollywood, Florida for Konnections 2026 – Powered by […]

Roblox to Launch ‘Kids’ Accounts for Users Ages 5-8, New Game Rating System

Roblox is again expanding its safety protocols for younger users with the launch of “Kids” accounts for those ages 5-8 and “Select” accounts for the 9-15 age range. The new age-locked tiers will launch in June and utilize the facial-estimation, age-check technology that Roblox began rolling out last year amid multiple lawsuits and complaints about […]

How Jake from State Farm made his TV debut in Netflix’s ‘Running Point’

Head of Marketing Alyson Griffin explains how the integration furthers the brand’s efforts around the intersection of sports, entertainment and culture.

How AI Chooses Which Brands To Recommend: From Relational Knowledge To Topical Presence via @sejournal, @Dixon_Jones

Research on language models reveals how brands win or lose in AI-generated recommendations based on association strength. The post How AI Chooses Which Brands To Recommend: From Relational Knowledge To Topical Presence appeared first on Search Engine Journal.

Google’s Task-Based Agentic Search Is Disrupting SEO Today, Not Tomorrow via @sejournal, @martinibuster

A recent announcement by Google signals the start of a massive change in how the internet and search work. The post Google’s Task-Based Agentic Search Is Disrupting SEO Today, Not Tomorrow appeared first on Search Engine Journal.

Papa Johns ad spotlights the development of its sourdough

It was created by Bicycle Studio.

Feral and Chuckles Studios sign deal on in-house production

Agreement is for two years.

Premier Inn hires SNL UK star for social campaign on sleep science

Al Nash features in the social films, which follow renewed brand positioning.

Polarisation: problem or opportunity?

With UK culture increasingly polarised, finding a central edge can help marketers drive engagement without stoking tribalisation

Freely Opens Up to CTV OS Partners’ FAST Channels with ‘Spotlight Channels’

Freely, the free streaming service launched by the UK’s public service broadcasters (PSBs), today announced the launch of 'Spotlight Channels', a new initiative which will allow the service's CTV operating system partners to embed their free ad-supported streaming TV (FAST) channels in Freely's live interface. Freely launched in the UK just under two years ago, Read More

NFL Faces DOJ Probe with Higher TV Payments on the Horizon

The US Department of Justice (DOJ) has launched a probe into the National Football League (NFL) over potential anticompetitive practices, the government agency has confirmed, investigating whether the franchise forces fans to pay too much in subscription fees to watch NFL games. The investigation comes halfway through the league's 11-year media rights deal, which is Read More

Displayce Powers Ubisoft’s Multi-Country DOOH Campaign for Just Dance 2026

During the holiday season, Ubisoft, in collaboration with media platform Displayce, agency Artefact, and SSP VIOOH, deployed a programmatic DOOH campaign across four countries (United Kingdom, France, Germany, Australia). The objective was to strengthen awareness of the game Just Dance [...] The post Displayce Powers Ubisoft’s Multi-Country DOOH Campaign for Just Dance 2026 appeared first on ExchangeWire.com.

Kotex mines truths from bathroom stalls in ‘You Asked. We Heard’ campaign

Gut Miami and director Camila Zapiola spotlight trust, feedback and product changes shaped by real conversations.

Why Wayfair hired Highdive as creative AOR as the brand grows its physical store fleet

Highdive will work on a refreshed brand platform and Wayfair’s holiday 2026 campaign.

The Newest Character on Netflix’s Running Point? Jake From State Farm

Brand mascots are crossing over from ads to dramatic roles as advertising and entertainment collide

A framework for auditing generative AI outputs pre-launch

A structured review process helps teams enforce brand voice and reduce legal risk before AI-generated content reaches market. The post A framework for auditing generative AI outputs pre-launch appeared first on MarTech.