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7,704 articles covering the AdTech ecosystem

The ghost in the machine

Campaign

Why future advantage belongs to systems with a soul.

Feb 17, 2026Source

Jabra picks global paid media agency

Campaign

Appointment follows shortlist of three in late 2025.

Feb 17, 2026Source

Why "Wuthering Heights" is a high-intensity brand machine

Campaign

Emerald Fennell isn’t aiming for literary fidelity; rather, the film serves as an incredible example of the art of disruptive adaptation.

Feb 17, 2026Source

Google’s UCP vs. OpenAI’s ACP—what retailers need to know about agentic commerce standards

Ad Age

Retailers are eager to adopt AI shopping standards so that they can start selling in these new environments with all their products and services accurately represented.

Feb 17, 2026Source

America250—what brands need to know about the semiquincentennial

Ad Age

Answers to common questions brands may have about America250.

Feb 17, 2026Source

Make sense of AI in marketing—join the March Editors Roundtable

Ad Age

Get practical guidance on AI in marketing at Ad Age’s March 26 Editors Roundtable. Learn what’s working across creative, productivity and measurement, with peer insights.

Feb 17, 2026Source

Michael Kassan’s 3CV Made $50M in Its First 15 Months in Business

Adweek

Months after a messy split with his former business partners, Michael Kassan is doing big business at 3CV—from the boardroom to the beach.

Feb 17, 2026Source

UK watchdog and Ofcom set up inquiry into Daily Mail/Telegraph merger

Campaign

Inquiry into the £500m takeover launched following intervention by the secretary of state for culture, media and sport.

Feb 17, 2026Source

BBC Creative hires Uncommon's Richard Biggs as ECD

Campaign

He will join the shop in mid April.

Feb 17, 2026Source

Digest: Disney Takes On Bytedance Over AI Video App; Alliance of Independent Agencies Launches Middle East Chapter

ExchangeWire

In today’s Digest, we cover ByteDance scaling back its AI video app following a Disney warning, the Alliance of Independent Agencies launching a Middle East chapter with 23 founding members, and new data showing backlash to Six Nations in-game ads. The post Digest: Disney Takes On Bytedance Over AI Video App; Alliance of Independent Agencies Launches Middle East Chapter  appeared first on ExchangeWire.com.

Feb 17, 2026Source

Fixing the In-App Ad Quality Problem: Why It Pays to Act Now

ExchangeWire

The in-app ad quality problem is bigger than expected, and so is the revenue opportunity for publishers who tackle it head-on... The post Fixing the In-App Ad Quality Problem: Why It Pays to Act Now appeared first on ExchangeWire.com.

Feb 17, 2026Source

Index Marketplaces Accelerates: Index Exchange Adds Data Vendor Ecosystem to Power Sell-Side Audience Activation

ExchangeWire

Cocie AI, one of the first companies purpose-built for CTV contextual intelligence, today (17th February, 2026) announced it is now utilising Index Marketplaces, Index Exchange’s omnichannel platform for curated, signal-rich supply activation and sell-side decisioning. This launch expands both Cocie [...] The post Index Marketplaces Accelerates: Index Exchange Adds Data Vendor Ecosystem to Power Sell-Side Audience Activation appeared first on ExchangeWire.com.

Feb 17, 2026Source

What will the media planner of the future look like?

Campaign

The Campaign Podcast digs into the future of the media planner and buyer, from themes discussed at Media Week Live.

Feb 17, 2026Source

Homelessness charity Crisis seeks creative agency

Campaign

Charity's Christmas campaign has been the focal point in its calendar.

Feb 17, 2026Source

How To Dominate March Madness With Show-Level Data

AdExchanger

At the risk of getting dorky with sports metaphors, DTC agency Rain the Growth already has a game plan to make sure its programmatic placements are a slam dunk. The post How To Dominate March Madness With Show-Level Data appeared first on AdExchanger.

Feb 17, 2026Source

In Graphic Detail: Subscriptions are rising at big news publishers – even as traffic shrinks

Digiday

Publishers are raising prices, pushing bundles and prioritizing retention to make subscriptions a steady business amid volatile traffic.

Feb 17, 2026Source

‘An influential seat at the table’: Why Target’s retail media business Roundel is one of the first to test ChatGPT ads

Digiday

Roundel's svp Matt Drzewicki talked about what they expect from the pilot.

Feb 17, 2026Source

Ad Tech Briefing: A mid-term report card

Digiday

Despite earnings increases, stock prices are down demonstrating how the public markets are a cruel place.

Feb 17, 2026Source

AdCP vs. IAB Tech Lab: Inside programmatic advertising’s agentic AI standards showdown

Digiday

Ad Context Protocol and IAB Tech Lab's Agentic Roadmap offer two competing approaches for updating ad tech for AI agents. Can they coexist?

Feb 17, 2026Source

ChatGPT enters the ad game. Now what?

Digiday

OpenAI has begun testing ads in ChatGPT through premium brand partnerships, signaling a new phase in its monetization strategy.

Feb 17, 2026Source

Digiday+ Research: Brand marketing will be the priority in 2026, after revenues fell short of expectations

Digiday

Revenues fell short of marketers' expectations in 2025. But they'll be working with bigger budgets in 2026, and focusing on brand marketing.

Feb 17, 2026Source

The Unstoppable Pause Unit; Future Agents Crush Present-Day Stocks

AdExchanger

Twitch gets into pause ads; CEOs would love to stop talking about AI agents; and so would brands and publishers, actually! The post The Unstoppable Pause Unit; Future Agents Crush Present-Day Stocks appeared first on AdExchanger.

Feb 17, 2026Source

CleanTalk WordPress Plugin Vulnerability Threatens Up To 200K Sites via @sejournal, @martinibuster

Search Engine Journal

CleanTalk WordPress plugin, installed in 200,000+ websites, exposes sites to a critical vulnerability rated 9.8/10 The post CleanTalk WordPress Plugin Vulnerability Threatens Up To 200K Sites appeared first on Search Engine Journal.

Feb 16, 2026Source

Government campaign targets online harms

Campaign

Campaign by TMW launches as government considers social media ban for children.

Feb 16, 2026Source
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