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20,600 articles covering the AdTech ecosystem
AppLovin Wants To Persuade The World That Its Ad Platform Is The Real Deal
AppLovin has been on a wild ride for the past couple of years. Its shares traded at around $80 in 2024, reached $720 in late 2025 and now trade at $340. In that short time, AppLovin has fought off short-seller attacks, navigated a downturn in casual gaming apps – its core market – and watched investors […] The post AppLovin Wants To Persuade The World That Its Ad Platform Is The Real Deal appeared first on AdExchanger.
Giant Food introduces in-store Savings Stations
Shoppers can now load personalized offers and digital coupons directly onto their loyalty account and have them automatically applied at checkout.
Target taps Lowe’s executive as first chief AI officer
For Chandhu Nair, collaboration will be essential as the retailer focuses on how technology can elevate user experience.
Target leans on newness for Halloween assortment
A majority of the retailer's festive collection is new in 2026, beating the drum on fresh merchandise being a core part of its turnaround.
Home Depot appoints interim CEO leadership as Ted Decker takes medical leave
Senior Executive Vice President Ann-Marie Campbell and CFO Richard McPhail will oversee CEO duties for the next few months in Decker’s absence.
Bealls plots store expansion
The retailer plans to open 13 locations in six states this fall. Meanwhile, it has expanded its New York City buying office.
Reporter’s Notebook: How bad off is San Francisco retail?
There are signs of a comeback downtown, but the best shopping in the city is still hyper-local.
Creatio Recognized as the Only Visionary in the 2026 Gartner® Magic Quadrant™ for CRM Sales Platforms
Evaluated based on Completeness of Vision and Ability to Execute Creatio, an AI CRM and workflow platform where people and AI agents work together — with no limits on users, agents, or scale, has been named the only Visionary in the 2026 Gartner® Magic Quadrant™ for CRM Sales Platforms. This marks the tenth consecutive year Creatio* […]
Ahrefs Launches New Agent-Powered Workspace to Help Marketing Teams and Agencies Improve Collaboration on AI-Generated Work Across the Entire Marketing Stack
Letaido Combines Ahrefs’ Award-Winning Search Intelligence with Autonomous AI Workflows to Reduce Time Spent on Repetitive Work Letaido is an agent-powered marketing workspace that enables teams to move beyond AI chatbots to plan and execute multi-step tasks, automate recurring workflows, build dashboards and reports, and continuously monitor websites and competitors. Native access to Ahrefs data […]
Viral Hub Marketing Launches Bisket, the All-in-One OS for Influencer Marketing
Built inside an influencer agency, Bisket unifies creator data, AI matching, campaigns, media kits, proposals and brand intelligence. Viral Hub Marketing (VHM), an influencer marketing agency founded by industry veterans Rafi and Daniel Lieberman, today formally introduced Bisket, an all-in-one operating system built to bring the fragmented workflows of influencer marketing into one connected platform. Bisket […]
OAAA Heatstroke Campaign Shows OOH’s Local Power
A national heatstroke-prevention campaign from OAAA and the Ad Council shows how OOH (out-of-home) can combine broad reach with geographic concentration and contextual relevance. Summer may be winding down, but a national campaign warning drivers about the dangers of leaving children unattended in vehicles is designed to remain visible well beyond the hottest months of […] OAAA Heatstroke Campaign Shows OOH’s Local Power first appeared on Street Fight.
YouTube Announces Two Creator Shows Will Screen on Opening Day of TIFF, Hosting Inaugural Creator Festival with Variety
YouTube and Variety will host a first of its kind creator showcase and party on Sept. 10 at the Toronto International Film Festival celebrating the worldwide premiere of two new creator shows. The event will mark the debut of both projects as part of TIFF: The Market screenings. The showcase marks a milestone for the […]
Dove’s marketing mixes sports and style for US Open sponsorship return
The brand is working with fashion photographers to capture trendy tournament looks that do not show white streaks from deodorant.
Cloudflare Gives AI Agents Wallets That Pay For What They Access via @sejournal, @slobodanmanic
Cloudflare announced wallets and optional identity handles for AI agents on August 4, extending paid access past crawlers to any caller and any resource. The post Cloudflare Gives AI Agents Wallets That Pay For What They Access appeared first on Search Engine Journal.
OpenAI Allows Some Health & Finance Ads In ChatGPT via @sejournal, @MattGSouthern
OpenAI's ad rules now allow some health and finance advertisers in ChatGPT, while placement restrictions still apply to sensitive conversations. The post OpenAI Allows Some Health & Finance Ads In ChatGPT appeared first on Search Engine Journal.
Watch Gronk Go Off Script in New Campaign for DNA Vibe
Rob Gronkowski didn't need a script to talk up his DNA Vibe partnership.
When marketers should ignore the data
Not every change in a marketing metric deserves a response. Marketers need to separate temporary fluctuations from signals worth acting on. The post When marketers should ignore the data appeared first on MarTech.
Nexxen Names Chance Johnson as President Amid Adtech Platform’s Next Growth Phase
Nexxen has promoted Chance Johnson to president as the advertising technology company seeks to accelerate growth around its unified platform, proprietary data and connected TV capabilities. Johnson, previously Nexxen’s chief commercial officer, will focus on strengthening relationships with strategic clients and partners. Based in New York, he will work closely with Chief Executive Officer Ofer […]
Shoppers are finally telling grocers why they buy
Conversational AI has forever changed how shoppers and grocers interact by letting people declare their intentions before making a purchase, writes Daniel Vitiello of Cooklist.
Rhone CMO on marketing at an inflection point for the apparel brand
“A Love Letter to NYC” arrives amid the growth of the brand’s retail and wholesale ambitions, alongside an evolution of performance apparel.
Apexon Strengthens AgentRise™ with Three Strategic Disciplines to Engineer Intelligent Enterprises
AgentRise Polaris, AgentRise Lodestone and AgentRise Harness™ unify Apexon’s Domain & Strategy, Cognitive Architectures and Harness Engineering disciplines in a single platform, enabling enterprises to accelerate AI from strategy to production at scale Apexon, an AI-first technology services firm specializing in engineering intelligent enterprises, announced the expansion of its flagship AgentRise™ platform with three new IPs: AgentRise Polaris, AgentRise […]
Marketing Architects and Media Consulting Group Bring an Agentic Supply Layer to Performance TV
The partnership pairs premium, upstream-optimized streaming supply with intelligent, AI-driven CTV and OTT media buying. Media Consulting Group (MCG) announces a partnership with TV agency Marketing Architects. Together, they’re improving how premium Connected TV (CTV) and Over-the-Top (OTT) supply is evaluated and purchased. MCG optimizes streaming inventory across the U.S. and Canada, applying upstream insight to shape supply […]
S&P Global Expands Collaboration with Microsoft, Brings Breadth of Essential Intelligence to Microsoft 365 Copilot
S&P Global’s proprietary data and deep domain expertise is further integrated directly into Microsoft 365 Copilot and the broader Microsoft ecosystem customers use every day Enables real-time, traceable and contextual insights to support faster research, analysis and decision-making S&P Global announced an expanded collaboration with Microsoft to integrate the breadth of S&P Global AI-ready data, insights […]
Suralink Announces Its Latest Agentic Capabilities, Further Enhancing Its Fully-integrated Request-To-Review Experience for Both Firm and Client Users.
New agents include Client Document Prescreen, Multi-Level Vouching, and Version Compare. Suralink, the agentic automation platform for accounting professionals and their clients, announced an expansion of its Agent Library, including the industry’s first Client Document Prescreen experience. In addition, Suralink announced its new Multi-Level Vouching Agent, Version Compare Agent, and other features that deepen Suralink’s […]