News

McCann Worldgroup was the incumbent and did not take part in the pitch.

AMV BBDO created the campaign.

Gen Z’s discovery habits are rewriting Google Ads playbooks, forcing advertisers to rethink creative, targeting, and attribution across AI-driven surfaces. The post Are Your Google Ads Gen Z Proof? Strategies To Win The 18-24 Segment appeared first on Search Engine Journal.

A lot of the measurement issues facing the TV industry, such as the challenges of measuring across fragmented platforms, and finding common measurement standards for different types of video content, cut across markets. So while each country has its own nuances and set of pressing priorities, the TV measurement JICs in each market are often Read More

Antitrust filing argues Google cannibalizes audience visits to sites it uses to power AI results. The post Antitrust Filing Says Google Cannibalizes Publisher Traffic appeared first on Search Engine Journal.

Keep international PPC campaigns aligned with practical frameworks for consistency, localization, and multi-agency coordination. The post International PPC: Why Consistency Is So Hard To Maintain appeared first on Search Engine Journal.

If sexualised banter or “just joking” is part of your culture, you’re already at risk.

Poll at Lead conference found 85% of audience felt people might trust advertising less due to AI.

Appointment follows a competitive pitch.

Jordan Wisbey will report to Kris Boger, regional general manager for the UK, Ireland and Benelux, business solutions at TikTok.

Her work 'Meet Marina Prieto' for JCDecaux won a B2B Cannes Lions Grand Prix in 2024.

Uncommon Creative Studio has unveiled a PR, culture and influence practice, which it believes will ‘carve out a new space in a tired category’.

The campaign was created by an integrated team made up of AMV BBDO, Carat, JKR, RPM and Hogarth.

Taste has become an unfashionable concept but the industry should be embracing it as something that gives it a stake in the future.

Appointment was made without a pitch.

Here are the executive moves you need to know this week.

This week’s top campaigns focused on growth, resilience and the stories brands tell about moving forward.

Get to know the marketing and advertising execs honored in this year’s Leading Women Peru program.

More than 900 creators signed up within 11 days.

Dallas-based agency Lerma has appointed Omar Quiñones as its first chief strategy officer, the final piece of a leadership hiring spree that signals an ambitious move away from the agency’s […]

Google is facing more antitrust scrutiny from EU regulators over its search advertising auctions, plus news on Alibaba and Bytedance... The post Digest: Google Faces Fresh EU Search Scrutiny; Alibaba’s Qwen Processes 120 Million Orders in Six Days appeared first on ExchangeWire.com.

Got a burning question for the ExchangeWire team? Drop your questions over to us and we'll answer in a monthly mailbag special... If there's a hot topic you're keen to know more about, or a topical industry issue you want to [...] The post Have Your Question Answered on the MadTech Podcast! appeared first on ExchangeWire.com.

Milk drink brand previously worked with Digital Natives.

Ex-Mediacom execs Sasha Savic and Anush Prabhu will lead Attivo's expanded U.S. agencies, with a combination of tech and expanded media offerings.