Marketing Architects and Media Consulting Group Bring an Agentic Supply Layer to Performance TV
Articlemartechseries.com
The partnership pairs premium, upstream-optimized streaming supply with intelligent, AI-driven CTV and OTT media buying. Media Consulting Group (MCG) announces a partnership with TV agency Marketing Architects. Together, they’re improving how premium Connected TV (CTV) and Over-the-Top (OTT) supply is evaluated and purchased. MCG optimizes streaming inventory across the U.S. and Canada, applying upstream insight to shape supply […]
Last updated Aug 12, 2026 by ATDb automated enrichment