Super Cooper: Unwell’s podcast empire soars to $500 million valuation after strategic investment

Alex Cooper's business is halfway to unicorn status. Unwell, the media company founded by the Call Her Daddy host and her husband Matt Kaplan, has achieved a valuation of $500 million after receiving a strategic investment from WTSL. WTSL, the firm led by Patrick Whitesell, did not disclose the exact size of its investment. The half-billion-dollar valuation, however, represents a significant uptick for Cooper's net worth. Back in 2024, SiriusXM paid $125 million to forge a pact with Cooper that included exclusive content. After climbing the podcast charts, Cooper made a splash in 2023 when she announced the launch of a company that would build multimedia franchises around big-name creators. Visit Tubefilter for more great stories.

Last updated Aug 23, 2026 by the ATDb Editorial Team