Four in Five Marketers Lack Confidence Explaining Campaign Performance
Articleexchangewire.com
Despite having access to more campaign data than ever before, 80% of marketers admit they do not fully understand why their advertising campaigns succeed or fail, according to new polling by brand lift measurement company On Device. The research, conducted among [...] The post Four in Five Marketers Lack Confidence Explaining Campaign Performance appeared first on ExchangeWire.com.
Last updated Aug 13, 2026 by ATDb automated enrichment