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19,672 articles covering the AdTech ecosystem
Fiona Lowe, Daughter of Chad Lowe and Kim Painter, Dies at 13
Fiona Hepler Lowe, the daughter of actor Chad Lowe and Kim Painter, has died. She was 13. Fiona’s death was confirmed to People on Tuesday by the Lowe family, who wrote “We are deeply heartbroken by the loss of our beloved Fiona” in a statement. Fiona was described by her family as “a loving young […]
Beauty brand Cakes wants to turn its TikTok virality into an owned media strategy
Cakes is launching Cakes Media to shift from paid TikTok views to a permanent, brand-owned audience as ad costs climb.
How Shira Lazar grew social account ‘What’s Trending’ to seven figures in revenue
Shira Lazar saw that creator-led media brands were the future 15 years ago, and now the entire industry has caught on.
How Kroger, Giant Eagle and DoorDash are building their agentic AI assistants
Companies are finding that they must deploy practical AI tools that bridge the gap between physical stores and online ordering.
Future of TV Briefing: TV ad industry’s measurement currency frustrations hit (another) boiling point
This week’s Future of TV Briefing looks at a new task force being formed by the Coalition for Innovative Media Measurement to tackle the TV ad industry’s measurement currency conundrum.
AppLovin Vs. Unity; Big Tech Is All About Creators
Don’t Hate, Mediate Whenever AppLovin processes a mediation request, that request (which is a packet of data wrapped in a cryptographic protection) includes all sorts of juicy details about the user and device, such as clock settings, battery status, mute switch location, phone orientation, location, mobile carrier info, time zone, text size and installed keyboards. […] The post AppLovin Vs. Unity; Big Tech Is All About Creators appeared first on AdExchanger.
Facebook goes back to the Forum age with its new app
Dust off your avatar, prepare your HTML tags, and get ready to ask "ASL," because Facebook is bringing back the Forum -- at least by name. Meta's flagship platform has officially launched Forum, a community-centric app it has been testing since May. Here's an analogy that helps explain what Forum is: The new app is to Facebook groups what Messenger is to Facebook chat threads. Forum users can see all the groups they are part of in one central location, and they can scout for new groups that match their interests. Visit Tubefilter for more great stories.
TikTok wants creators to see green: Its latest fintech feature will pay them for brand deals within 30 days
#FinTok is taking on a whole new meaning. With its ecom hub TikTok Shop expected to generate more than $100 billion in GMV this year alone, TikTok has been exploring how it can get even more cash flowing through its app. Earlier this year, it applied for two financial licenses: one, a “direct credit company” […] Visit Tubefilter for more great stories.
Twitch is using AI to figure out which streamers shouldn’t get ad dollars
Twitch is using AI to figure out which streamers shouldn’t get ad dollars. CEO Dan Clancy told hosts of The Snarketing Podcast that Twitch already uses AI to transcribe everything streamers say while live, and now it’s using AI to evaluate whether streamers are squeaky-clean enough for brands to run ads against their content. To […] Visit Tubefilter for more great stories.
Ford Enlists Comedian To Tout Dealer Services
"Real Parts. Real Pros. Real Easy" uses Nate Bargatze's "clean, relatable humor to make vehicle service feel less intimidating," according to the automaker.
Study: US advertisers starting holiday campaigns earlier
The holiday advertising season is already underway. Research from Yahoo DSP finds that US advertisers are moving their holiday campaigns earlier, increasing budgets and prioritising deals and value as they compete for consumer spending. According to the study, pre-Labor Day campaign launches nearly doubled year over year, from 4 per cent to 8 per cent, […]
Clips, Context, and Creator Access: How Jomboy is Building the Next Generation of Baseball Fans
Forget the three-hour game. For a growing slice of sports fans, fandom now begins with a 90-second clip on TikTok, a breakdown video on YouTube, or a podcast snippet shared between friends. That shift is the business model Brett Joss is betting on. Joss, who runs sponsorship sales at Jomboy Media, argues that creator-led companies […]
YouTube is letting creators make reaction content on-platform, using everyone else’s long-form videos
Reaction content is a tricky beast. It’s one of the top content categories across all platforms and formats, from many-hour Twitch livestreams to many-hour YouTube video essays to bite-size TikTok duets and those Facebook videos where people put their faces in the corners of other people’s videos and just make exaggerated expressions the whole time. […] Visit Tubefilter for more great stories.
Alex Zarfati hoped being on YouTube would help him convince studios to greenlight his projects. Now he’s doing things himself–with AI.
Alex Zarfati‘s first YouTube video has 768 views. He originally got into filmmaking as a composer, scoring other people’s documentaries. Music was his first love, but after getting a behind-the-scenes glimpse of the film and TV production process, “I realized there were so many things in the space that I wanted to do and get […] Visit Tubefilter for more great stories.
Twitch’s viewership is up year-over-year. Are clips the reason?
Clipping is the creator growth strategy du jour. To get people’s attention on their livestreams and long-forms, some creators are paying millions of dollars to mobilize armies of clippers, who disseminate bite-sized bits of their content across YouTube Shorts, TikTok, and Instagram Reels. MrBeast even launched a company about it. But does clipping actually pay […] Visit Tubefilter for more great stories.
Top 50 Most Viewed YouTube Channels Worldwide • Week Of 09/27/2026
T-Series has completed its dominant September. The Indian record label ran the table at #1 for an entire month in the Global Top 50. To complete that winning streak, T-Series collected 946.5 million weekly views, pushing its YouTube-leading lifetime tally above 357 billion. Will it ever become the first YouTube trillionaire? That discussion is for much farther down the line. For now, let's knock off a few zeroes and talk about the channels that are getting about 300 million weekly views. Some of those hubs share a few qualities, and animated content is one form of common ground. Visit Tubefilter for more great stories.
Top 50 Most Subscribed YouTube Channels Worldwide • Week Of 09/27/2026
Lucan Pevidor has completed a perfect September in the Global Sub Top 50. We published four editions of our subscriber chart during the ninth month of the year, and Pevidor finished in first place in all four. Pevidor, however, is far from a one-month wonder. The Brazilian creator slowly worked his way up the rankings and now reaches 41 million subscribers in all. (He added 2.4 million of them within the past week.) Further down the ranking, we can see some channels that are poised to make Lucan-sized leaps in the near future. Visit Tubefilter for more great stories.
The Academy is all-in on YouTube’s Oscars broadcast: “It almost feels risky not to do it”
Last year, the Academy of Motion Picture Arts and Sciences (AMPAS) announced a new distributor for the Academy Awards: Beginning in 2029, the Oscars are coming to YouTube. Now, on the film festival circuit, AMPAS execs are explaining the rationale behind the strategic switch-up. AMPAS President Bill Kramer appeared on a Zurich Film Festival panel that also included Backrooms director Kane Parsons (who reaches 3.6 million subscribers on his KanePixels YouTube channel). Kramer explained that the Oscars' move to YouTube is meant to reverse the ceremony's declining ratings. "We’re an organization that celebrates theatrical filmmaking, but at the same time, the Oscars is a television show, and we want to reach a large audience," Kramer said. Visit Tubefilter for more great stories.
Let’s go to the highlight reel: Twitch is helping creators turn their Clips into stream “recaps”
Watching Twitch streams can be great fun, but who has the time to devote multiple hours to live content? Many streamers struggle to reach the majority of their fans during their broadcasts, but Twitch is developing a solution to that problem. A planned Recaps Feed will offer short-form highlight reels derived from long-form streams. Twitch CEO Dan Clancy discussed the Recaps Feed during an interview with GamesBeat at the 2026 Tokyo Game Show. Clancy explained that creators will get to choose between five and eight clips, which will be combined to create a sequential summary that will be distributed on a dedicated feed. Visit Tubefilter for more great stories.
Yes, You Can Change AI’s Opinion. Here’s How.
AnswerShare reports more recommendations in a client test after publishing sourced brand context. Here is how its machine-layer works & what it cannot fix. The post Yes, You Can Change AI’s Opinion. Here’s How. appeared first on Search Engine Journal.
AI, Discounts To Drive Record $275 Billion Holiday Splurge, Adobe Says
AI-driven traffic to retail sites more than doubled in August and Adobe expects it to jump in November and December.
Huge Bringing Its Make.exe Competition To NYC In October
It's a live AI creative competition, pairing Huge creative leaders with students from the School of Visual Arts and Parsons School of Design.
Firms Team Up To Bring Show-Level Attribution To Podcast Ads
Podcasters are being offered show-level data on which podcasts are driving sales, thanks to an integration between Fairing and Podscribe, Net Influencer reports. This arrangement fills in a gap caused by a change in listening habits. Podcast attribution has long depended on IP matching, which suffices for RSS-distributed audio, but it cannot measure listening on platforms like YouTube. Going forward, every active Podscribe campaign will automatically populate as a response option in Fairing’s post-purchase surveys. Fairing will verify these conversions when it sends that response back to Podscribe.
Google Loosens Restrictions On Booze Advertising On YouTube
Google will start allowing personalized alcohol advertising on YouTube on Oct. 30, Yahoo/Tech reports, sourcing Meininger’s International. Alcoholic beverages alcohol-related products and alcohol alternatives can be advertised where permitted under state regulations. Previously, Google considered alcohol as a sensitive interest categories, and restricted personalized advertising.