News
19,672 articles covering the AdTech ecosystem
Meta, YouTube Will Take Ads For Musk Documentary
Meta and YouTube say they will accept advertising for Alex Gibney’s Elon Musk documentary despite The Hollywood Reporter reporting that Meta, YouTube, TikTok and X had all refused to do so, TechCrunch reports. “This was an error and the ads are being restored,” a Meta spokesperson said. “This was an error and the ads are being restored.” Musk recently posted on X that “dogs**t is worth more respect than Gibney.”
Florida AG Warns Google, Meta To Stop Running Casino Ads
Florida Attorney General James Uthmeier has written to five online platforms, including Google, Meta, Reddit, Snap and TikTok, demanding that they stop taking advertising for casinos aimed at state residents, Casino.org reports. “It has come to my attention that your company may be advertising illegal 'sweepstakes' casinos on its social media platforms to residents of Florida,” Uthmeier wrote to Google. “Promoting illegal gambling is a crime under Florida law.”
Zeta-Jones' 'Jackie' Is John Wick In Stilettos
The new AMC+ thriller "Kill Jackie" takes its cues from movies, TV shows and music ranging from Clint Eastwood spaghetti westerns to Dusty Springfield.
Amazon Adds Yelp Local Services To Shopping Cart
The new ad format connects Amazon shoppers with local service professionals on Yelp.
How To Make A Bot CDN And Influence People
"Whether or not people actually buy through agents - or just search through agents - marketing has forever changed," Shelly Palmer asserted, calling for the creation of bot content distribution networks that will route bot-centric traffic to bot-optimized content.
Transparency Isn't Distrust, It's Ownership
When a client asks to see raw campaign data, it can feel like a vote of no confidence. It usually isn't.
Newspapers: White House Favors AI At Expense Of Publishers
Newspapers suing OpenAI are blasting the Justice Department's argument that training large language models on copyrighted material is protected by fair use principles.
Media Is No Longer Just About Content, It's About Participation
For decades, success in entertainment was measured by what audiences watched. Increasingly, it will be measured by what they do next.
Appeals Court Sides With Thomson Reuters In Battle Over AI Training
A federal appellate court on Tuesday upheld a ruling that AI company Ross Intelligence infringed copyright by training its legal research service on material owned by Thomson Reuters' Westlaw.
LinkedIn Tests New Way For Brands To Forge Creator Partnerships
LinkedIn is building on its current Creator Marketplace offerings in attempts to better help brands discover credible creators and relevant content for their on-app campaigns.
Snapchat Touts Platform To Drive 'Smarter' B2B Ad Spend
Snapchat plans to highlight ways in which B2B advertisers can better utilize their budgets and make use of the app as a discovery platform.
NYC selects four design agencies for city-run grocery store initiative
The shops will share duties including creative development, brand positioning, voice and copy, with New York eyeing a 2027 opening date for the first of its five city-run grocery stores.
Horizon’s Bob Lord Takes Aim at Holdcos’ FTE Pricing Models: ‘It’s the Old System’
Horizon Media's CEO is challenging legacy FTE-based agency pricing, arguing that value-based compensation is the model of the future.
How Brands Show Up in the Physical World is Now More Important than Ever
Dennis Cook, CMO, writes, "In an era of screen overload, digital saturation, and growing AI advertising clutter, brand marketers are increasingly looking for new ways to connect and engage with audiences to build human connection."
MNTN’s Matt Collins: Zero-Click AI Searches are Forcing Performance Marketers to Rethink Everything
NEW YORK — Performance marketing has operated on a simple premise for 25 years. A search leads to a click, a click leads to a website, and a website leads to a conversion. AI overviews are breaking that chain. “Eighty-three percent of searches that are directed to AI overviews result in zero clicks,” Matt Collins, […]
‘God of War Laufey’ Sets Release Date, Preorders Open (Gaming News Roundup)
“God of War Laufey” will release Feb. 16, 2027 from PlayStation’s Santa Monica Studios. Pre-orders go live on Sept. 29. The prequel game in the action-adventure franchise centers on Laufey, also known as Faye. “God of War Laufey” follows the legendary warrior beyond death through the Everywhen, the afterlife of the gods. Fans who pre-order […]
Trust As A Conversion Lever: How To Test Credibility In A Regulated Industry
Test whether honest expectations and money-back guarantees build trust in health marketing, then judge results beyond the first conversion. The post Trust As A Conversion Lever: How To Test Credibility In A Regulated Industry appeared first on Search Engine Journal.
Thrad Launches Thrad Autopilot to Support Self-Improving Advertising Inside AI Conversations
Thrad, the advertising platform for AI conversations, today (September 29, 2026) announced Thrad Autopilot, a new agentic capability that can continue working on advertising tasks, even when users are away from their computers. Autopilot is designed to help advertising teams manage [...] The post Thrad Launches Thrad Autopilot to Support Self-Improving Advertising Inside AI Conversations appeared first on ExchangeWire.com.
Grey’s global chief creative officer leaves to start his own agency
As Gabriel Schmitt departs Grey, two other leaders at the agency are making moves within WPP.
OpenAI Takes On Meta’s Muse With Dots, an Always-On AI Agent
The agents run on their own cloud computers and can connect to more than 4,000 apps.
Meta Eyes Enterprise Spend With Muse for Small Business Launch
The new offering aims to put Meta’s new agent to work for the roughly 200 million brands that operate on its platform.
Why CMOs Get Fired Fast ft. Jessica Apotheker of BCG
Orchestration, art, and science: How great marketing actually works.
From Heritage to Happy Hour: How Campari Keeps Iconic Brands Moving With Culture
Marketing lead Allison Varone on the forces shaping the next era of lifestyle brand building.
Kids2’s Rochelle Wainer on Consumer Insights and the Next Generation of Parents
Bridging the gap between digital behaviors and social signals to real-world shopping experiences.