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19,672 articles covering the AdTech ecosystem
The One Thing Agency Chiefs Want to Change Over the Next 12 Months
From AI upskilling to more time for problem-solving, leaders at Digitas, Partners + Napier, Pereira O'Dell and Walrus share their priorities for the year ahead
Marketing Has a Goldfish Memory
At Brandweek’s Marketing Vanguard Stage, Little Spoon CMO Caryn Wasser joined ADWEEK chief brand and community officer Jenny Rooney for a fireside chat on why marketing teams keep overcomplicating their […]
Apple’s Latest Operating System Blocks The Trade Desk From Serving Ads On Safari
The Trade Desk is unable to serve ads to the Safari browser for Apple device owners that have downloaded iOS 27, which is the latest Apple operating system update. IOS 27 was released on September 14. Apple has been investigating the issue since last week, although there’s no resolution yet – at least not from […] The post Apple’s Latest Operating System Blocks The Trade Desk From Serving Ads On Safari appeared first on AdExchanger.
Canadians Stream More, Search Longer, And Even Want Ads To Advise Them
Roku's latest Video-on-Demand Evolution study finds that 88% of Canadian TV viewers stream content, while 84% of streamers watch ad-supported services at least monthly.
Microdramas On Network TV? Not Likely, But Other Effects Loom
Late last year Owl & Co. projected the global microdrama app market - outside of China - would get to $3 billion, coming largely from mobile phone-focused video apps ReelShort and DramaBox.
Digital Women: Jessica Laan, Chief Revenue Officer, Channable
NDA meets Jessica Laan, Chief Revenue Officer at Channable, the multichannel eCommerce platform.... The post Digital Women: Jessica Laan, Chief Revenue Officer, Channable appeared first on New Digital Age.
The Intersection launches as a new platform for intersectionality in marketing and the creative industries
Elizabeth Anyaegbuna has announced The […] The post The Intersection launches as a new platform for intersectionality in marketing and the creative industries appeared first on New Digital Age.
You Can’t Call It Incremental If You Can’t Measure It
Incrementality is becoming one of advertising’s most overused claims. Without a true holdout and a disciplined test, reported performance can’t tell brands what would have happened anyway. Choosing a new DSP partner should really come down to one question: Does it bring genuinely different intelligence, or is it just another place to spend the same […] You Can’t Call It Incremental If You Can’t Measure It first appeared on Street Fight.
White House’s New AI Website Confirms Trump Lost the 2020 Presidential Election
President Donald Trump has routinely — and falsely — claimed that he won the 2020 election, which was actually won by Joe Biden. But the new AI-powered America.gov website, which Trump unveiled Tuesday to great fanfare, says otherwise. When a user submits a query such as “Who won the 2020 U.S. presidential election?,” the America.gov […]
NHL taps Adobe as creative, marketing and AI partner
The partnership follows a surge in cultural relevancy for the league in the wake of the Winter Olympics and popular shows such as “Heated Rivalry.”
How Thorne’s brand platform led to a $3.8B P&G deal — and what’s next
Chief Growth Officer Mary Beech details how work with brand consultancy Redscout turned consumer insights into campaigns and a way of communicating.
Rich Silverstein steps away from Goodby Silverstein & Partners—inside the art director’s storied career
After 43 years at GS&P, Silverstein reflects on the work, the people and the creative partnership that defined his career.
Rich Silverstein’s unfiltered wisdom lives on in the AI-powered ‘GPT Rich’
GS&P’s co-founder may be stepping down, but his virtual version is happy to savage your creative ideas.
Alphabet’s Wing Hires Minjae Ormes as Head of Marketing
She arrives as the drone delivery service is helping brands like Walmart, DoorDash, and PepsiCo take to the skies.
Mobile ad giants AppLovin and Unity locked in legal dispute over data collection
AppLovin seeks court order against Unity claiming improper collection of data generated through its business.
Inflation slams consumer sentiment to 4-month low
Despite their dimming sentiments toward inflation and business conditions, consumers have shown no sign of cutting spending.
Best Buy to launch on TikTok Shop
Customers will be able to purchase products directly through the social commerce platform, with orders fulfilled by the retailer.
Sephora furthers UK ambitions via M&S shop-in-shops
The tie-up resembles the beauty retailer’s partnership with Kohl’s in the U.S., which was a sales and traffic driver until this year.
Target cuts prices as consumer sentiment sours
With the holiday season ramping up, the mass retailer reduced pricing on nearly 2,000 home and apparel products.
Wayfair ups investment in sports for values-focused brand platform
The retailer is amplifying its latest effort by increasing advertising investment across the networks airing football games to five times its previous spend.
YouTube Launches New Game-Changing Features for Creators
YouTube has launched some new game-changing features for creators, all focused around building up live streaming.
Starling Launches New CTV Platform Built for the Next Era of Television Advertising
Supply-Side Platform Launches with Experienced CTV Leadership, Premium Publisher Relationships, and Advanced Technology Built to Address Fragmentation, Transparency, and Audience Intelligence Starling announced its launch as a new supply-side platform built from the ground up for connected television with an ambitious mission: to build the advertising infrastructure for the next era of CTV advertising. Starling […]
CMOs must rethink entry-level talent as AI alters marketing needs: Gartner
Many marketers will be able to eliminate bottom-rung roles by 2030, but the researcher recommends instead handing new hires greater responsibility.
Amazon Blocked Meta’s Muse, And Robots.txt Had Nothing To Say via @sejournal, @slobodanmanic
Any website can write Amazon's block-page sentence into its own terms. Spotting an agent that looks like a shopper is the hard part. The post Amazon Blocked Meta’s Muse, And Robots.txt Had Nothing To Say appeared first on Search Engine Journal.