News

Sevenfold Launches as a Web3 and AI Marketing Agency Built on a Positioning-First Model

The senior-led strategy, PR, and marketing firm helps blockchain, AI, and emerging technology companies build category leadership through narrative clarity Sevenfold, a Web3 and AI marketing agency specializing in strategy, public relations, and narrative development, announced its official launch. The firm was founded by Hector Espinoza and Nancy Li following the exit of Multiplied, the […]

Silverfort Integrates AI Agent Identity Control for Microsoft Copilot Studio

Silverfort’s Copilot Studio integration secures AI agents with runtime identity & access controls, accelerating safe adoption of agentic AI Silverfort, an Identity Security company, announced the integration of its Identity Security control for AI agents for Microsoft Copilot Studio. Through its integration, Silverfort delivers inline identity security at runtime, enforcing intelligent access control policies at […]

Apple Unveils Siri AI, Smarter Assistant With More Customizable Voices That Sound More Natural, Tech Company Claims

Apple said it has rebuilt the Siri personal assistant from the ground up with artificial intelligence at its core — in a forthcoming version called Siri AI. Siri AI was part of the announcements at Monday’s kickoff to its 2026 Worldwide Developers Conference (WWDC), taking place at its Apple Park headquarters in Cupertino, California. Siri […]

Fix Your KPI Blind Spots: How To Finally Tie AI Search To Performance via @sejournal, @hethr_campbell

Master AI Search measurement techniques and gain visibility into its impact on revenue, beyond traditional click data. The post Fix Your KPI Blind Spots: How To Finally Tie AI Search To Performance appeared first on Search Engine Journal.

AI Mentions May Not Translate To Trust, New Analysis Suggests via @sejournal, @MattGSouthern

Getting your brand into AI-generated answers may not be enough if the narrative isn't believable. A new analysis modeled believability across seven AI platforms. The post AI Mentions May Not Translate To Trust, New Analysis Suggests appeared first on Search Engine Journal.

Google Says Hyphenated Domain Names Are Okay For SEO via @sejournal, @martinibuster

Google says hyphenated domains are OK for SEO, challenging one of SEOs longest-running assumptions. The post Google Says Hyphenated Domain Names Are Okay For SEO appeared first on Search Engine Journal.

Chartered Trading Standards Initiative Calls for Government Action Against Meta’s “Epidemic of Fraud”

The UK's Chartered Trading Standards Institute (CTSI), an influential not-for-profit which supports the UK's trading standards profession and advocates for consumer protection, has this morning called on the government to take action in response to what it describes as an "epidemic of fraud" on Meta's platforms. The issue of scam ads across Meta's properties gained Read More

Watch the newest commercials from Indeed, Apple, Nike and more

Indeed says it’s “helping people feel seen again.”

Dick's - Where It All Kicks Off - 1m30s

The Trade Desk Executive Exodus: Who Left and Where They Went

Former executives are landing across the industry—from OpenAI and eMarketer to Index Exchange, DeepIntent and StackAdapt.

Through Visa Partnership, EA Sports FC Rides World Cup Wave Without Mentioning FIFA

Gaming giant wants in on summer of soccer after ending FIFA deal in 2022

OpenAI Confidentially Files for IPO, Joining Anthropic in Race to Wall Street

OpenAI had no additional comment beyond its post announcing the filing.

Bloomberg Media Partners with Cision to Bring Its Journalism into Communications Workflows

The partnership expands access to Bloomberg’s full-text content directly within CisionOne. Bloomberg Media announced a new partnership with Cision, a global leader in consumer and media intelligence, to expand access to Bloomberg’s premium full-text journalism directly within CisionOne, Cision’s media intelligence platform. “For communications teams, trusted journalism is an important part of understanding the stories, […]

Arc XP and Tickaroo Partner to Bring Live Blogging Workflows to Media Organizations

New Power Up integration enables Arc XP customers to embed Tickaroo live blogs into the Arc XP media operating platform Arc XP announced a partnership with Tickaroo, a live blogging platform trusted by hundreds of newsrooms worldwide. The partnership enables Arc XP customers to embed Tickaroo live blogs directly into the Arc XP platform through […]

Bytes Technolab Scales Its Proven MVP Development to Help US Startups and Enterprises Build AI-First Products

Bytes Technolab is an AI-first Product Engineering and AI & Data Implementation partner, engineering intelligent, scalable and market-fit digital products and implementing AI & Data solutions that turn operational complexity into sustainable competitive advantage, trusted across North America, UK, Europe, MENA, Australia and Asia. We partner with startups, mid-market and enterprise companies to build AI-powered […]

Why the World Cup Is Really Thousands of Local Marketing Moments

The biggest mistake brands make when approaching the FIFA World Cup is treating it as a single media event for local marketing. In reality, the tournament is thousands of simultaneous local moments unfolding across cities, neighborhoods, bars, restaurants, transit hubs, streaming platforms, and cultural communities. For agencies, media companies, and multi-location brands, that distinction may […] Why the World Cup Is Really Thousands of Local Marketing Moments first appeared on Street Fight.

NPR Hires Nadine Zylstra, Former YouTube and Pinterest Exec, as Chief Content Officer

Nadine Zylstra is trading her Pinterest vision board to try to get her head around the future of public media. The seasoned media exec most recently was Pinterest’s global head of programming and original content, and before that worked in top programming jobs at YouTube and Sesame Workshop. Zylstra will join NPR as chief content […]

How modern loyalty programs drive behavior and revenue

Loyalty programs that drive growth do more than reward.

Why Tropicana is rejuvenating its creative but keeping the same strategy

CMO Chris Tussing explains how its new campaign is a creative evolution and demonstrates what the brand has learned about effective media planning.

Fox One pitches itself as home of World Cup viewing for obsessive fans

The DTC service looks to break through in streaming with a campaign that plays up the absurd lengths fans will go to watch the tournament.

Why the time is now for experiential marketing — and how to get it right

Melissa Levy, president of experiential marketing agency Sparks, explains the channel’s rise and how marketers can navigate its growing pains.

WPP puts a different type of ad talent to the test with new studio Hex

Made up mostly of Gen Zers with backgrounds outside of traditional advertising, Hex aims to address the industry’s AI skills gap.

WordPress Announces Initiative To Secure All Plugins And Themes via @sejournal, @martinibuster

WordPress announced the Protect The Shire initiative for securing all plugins and themes in its repositories and directories. The post WordPress Announces Initiative To Secure All Plugins And Themes appeared first on Search Engine Journal.

AI Visibility Used To Mean Citation. Late June 2026, It Starts To Mean Transaction via @sejournal, @slobodanmanic

Six months of Google product releases compose into one agentic-web stack. Late June is when it hits 200 million pockets. The post AI Visibility Used To Mean Citation. Late June 2026, It Starts To Mean Transaction appeared first on Search Engine Journal.