News
16,147 articles covering the AdTech ecosystem
Heineken 0.0 - Second Serve Tickets - 30s
Walker’s Shortbread - Four Simple Ingredients - 30s
Taco Bell Spain - The First Avocado That Helps Pay Your Rent - 34s
Coca-Cola - The World Will Wait - Laptop Face - 65s
Coca-Cola - The World Will Wait - The Most Important Meeting - 30s
Watch the newest commercials from Revlon, Chewy, Farmers Insurance and more
Teyana Taylor stars in the latest from Revlon.
IAB’s New Advice On How To Measure AI Search Visibility
Publishers and brands alike are scrambling to show up in AI search responses, and to be described in their preferred ways. But with new AI optimization tools cropping up faster than you can say AEO, it’s hard to pinpoint which metrics are most important to track and what it even means to measure AI search […] The post IAB’s New Advice On How To Measure AI Search Visibility appeared first on AdExchanger.
Lidl US rolls out employee discount
The grocer has introduced a 10% discount for its workers, which it says stacks on top of loyalty program offers.
American Eagle Outfitters to open $41M North Carolina distribution center
The facility, which will service the Southeastern U.S., is expected to start operations in early 2027 and create over 200 jobs.
Adwerx Integrates with Canva to Turn Agent Designs Into Live Ad Campaigns
New integration eliminates the download-and-reupload process, launching listing and branding campaigns in a few clicks all from one platform — at no additional cost Adwerx, the digital advertising platform built for real estate and mortgage professionals, announced a direct integration with Canva, the world’s most widely used design platform. The integration allows agents to import […]
ZoomInfo Connector Provides GTM Context Layer for Buyer Intent with Gemini Enterprise
ZoomInfo , the all-in-one GTM platform, has confirmed a native connector between Gemini Enterprise, Google Cloud’s enterprise AI platform, and ZoomInfo’s headless GTM context layer. The connector gives mutual customers verified account, contact, and buyer intent data directly inside Gemini Enterprise, in natural language. ZoomInfo has confirmed a native connector between Gemini Enterprise, Google Cloud’s […]
MassPay Builds a Measurable Demand Generation Engine with ZoomInfo
The cross-border payments startup replaced word-of-mouth growth with a repeatable demand generation program that reaches buyers before its sales team calls. ZoomInfo, the all-in-one AI GTM platform, has reported that MassPay, a fintech startup whose payout orchestration platform moves money across more than 175 countries and 70-plus currencies, has built a repeatable, measurable demand generation […]
DriveCentric Introduces Service Engagement Hub, the Industry’s Modern CRM Built for Fixed Operations, Empowering Service Advisors and Service BDC Teams
One Customer. One Platform. Every Department. DriveCentric delivers a unified engagement platform for Sales, Service, and F&I to grow retention, loyalty, and lifetime customer value. DriveCentric, the dealer industry’s leading AI Engagement Platform, introduced Service Engagement Hub, the industry’s first modern CRM purpose-built for Fixed Operations, empowering Service Advisors and Service BDC teams with a […]
Goldfish blends nostalgia with better-for-you messaging in new ads
The latest iteration of “The Snack That Smiles Back” features recognizable brand assets while appealing to modern parents with contemporary themes.
Express nods to its Y2K heyday in campaign that unites fashion, music
CMO Joe Berean discusses a fall effort featuring pop star Tinashe and NFL player Tee Higgins that iterates on the retailer’s “Dress to Express” platform.
Google Recommends Using 304 Status Code To Conserve Crawl Budget via @sejournal, @martinibuster
Google's updated crawl budget documentation recommends serving a 304 response code to Googlebot for pages that haven't changed. The post Google Recommends Using 304 Status Code To Conserve Crawl Budget appeared first on Search Engine Journal.
Free Advanced Link Training Lessons via @sejournal, @martinibuster
One of the most advanced SEOs of all time, Bill Hartzer, is giving away free advanced link training lessons. The post Free Advanced Link Training Lessons appeared first on Search Engine Journal.
Is the agency sector ‘in a good place’?
With positive Q2 results for some holding companies, and upward adspend reports, adland commentators remark on how much the agency sector is actually thriving.
'No-one knows what next year will throw at business': adland reacts to AA/Warc report
Various ad figures give their take on AA/Warc's largely optimistic findings.
Coral puts ex-footballer Jimmy Bullard up front in campaign centred on fandom
Campaign is part of brand's "We’re here for it" platform by Wonderhood Studios.
Adland is a culture war in pieces
When adland disagreed about culture in response to Richard Huntington’s comments on overfocus on ‘little’ culture, it turns out they were all actually kind of agreeing with each other.
Saatchi & Saatchi Health names Pedro Rosa as ECD and May Leen Wong as head of strategy
The two were most recently at VML and Havas Health Network respectively.
Fifty5Blue set to invest in ISBA’s Origin
Both parties aim to reach an agreement in September.
Spark Foundry managing partner leaves after 28 years with Publicis
Duff Borer has announced his departure from Publicis.