6,420 articles covering the AdTech ecosystem
Several major retailers are offering deals and recipes to help make it easier for consumers to plan their festivities.
The grocer is urging shareholders to reject a candidate for its board of directors connected with the family that controlled opioid medication maker Purdue Pharma.
The owner of QVC and HSN has yet to file its 10-K and said there is substantial doubt about the company’s ability to continue.
Franziska Bell will join the home improvement company to lead an AI-driven tech strategy that's focused on customer experience and operational efficiency.
The global group of outdoor and sports brands such as Salomon and Arc’teryx will boost capital expenditures to $400 million amid ongoing infrastructure overhauls.
The luxury department store retailer has boosted inventory receipts, with more than 650 brands shipping merchandise, up from 500 a month ago.
Bitly Inc., a leading global platform for link and QR Code management, announced the launch of Bitly Assist and Weekly Insights, two new AI-powered features designed to help marketers move faster from data to action. Marketing teams now have access to more data than ever before, but quickly surfacing insights that are easy to act […]
Publicis CEO Arthur Sadoun described sports as the firm’s “next big bet” as it tries to bring cohesion to an increasingly valuable but fragmented market.
“Vanity Vandals” attributes cluttered bathroom counters to a surplus of its affordable beauty products and includes a giveaway and Roblox experience.
At Coachella, the brand’s Clinker band will sync data from Spotify and YouTube music and light up when similarities are found between consumers’ interests.
The updated Adaptive Ranking Model will use less computing power to deliver more relevant ads and drive better return on ad spend.
With customization reshaping fast food, “And a Coke” aims to make the drink feel automatic again.
Plus, the evening news ratings for the week of March 23.
March Madness action didn't interfere with Fox News' gains.
The companies reach a new, multi-year measurement agreement across TelevisaUnivision's portfolio.
The tie-up will see Fanatics underwrite the launch of Complex Bets, an editorial offering that will integrate prediction data into cultural wagers.
HubSpot bets customers will be more likely to deploy its AI agents if they only pay when the agent does its job. The post HubSpot moves to outcome-based pricing for some Breeze AI agents appeared first on MarTech.
As TV evolves into a more immersive storefront experience, there are new opportunities for advertisers to open up two-way interactions with consumers. To keep pace with this shift from viewership to commerce, advertisers need modern strategies to navigate the wealth of data available to refine their campaigns — from targeting and messaging to optimization and […]
The experience allows users to chat directly with the brand in Whatsapp to get product recommendations, tutorials and reviews.
The major U.S. toymaker and entertainment company is still working to assess if company data was stolen in the attack.
The beauty retailer promoted Kristin Wolf, who has worked at the company since 2019, to the C-suite position.