News
19,672 articles covering the AdTech ecosystem
RTL AdAlliance Launches in Spain with Atresmedia Publicidad Partnership
RTL AdAlliance, the RTL-owned sales house which represents European broadcasters' inventory in international markets, this morning announced its formal launch in Spain. The company is opening its first Spanish office, and has also agreed a strategic alliance with local broadcaster Atresmedia Publicidad to aid its growth in Spain. The new office will host a dedicated Read More
Week in Charts: Candle Media’s Kevin Mayer on Paramount’s WBD Acquisition, Video Ad Spend Grows in UK, and Consumers Question Brands’ Use of AI
In this week's Week in Charts, Candle Media's Kevin Mayer on Paramount's WBD acquisition, video ad spend grows in UK, and consumers question brands' use of AI. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Charts Read More
Summer’s Eve has a booth at BeaverCon, an ecological conference, this week
EP+Co’s campaign continues the brand’s efforts to normalize conversations about vaginal wellness.
2026 Ad Age CMO Impact Awards—what to know before you enter
The new Ad Age CMO Impact Awards recognize marketing leaders driving business outcomes. Winners will be announced Dec. 1.
Paradium.AI, Formerly The Arena Group, to Sell 49% Stake to Roundtable—If It Can Raise $89M
The technology firm Roundtable, led by Arena Group founder James Heckman, must raise the money to buy a 49.5% stake in the company.
TikTok’s Partnership With All Things Go Shows What Discovery Looks Like IRL
The indie music festival teamed up with TikTok LIVE.
CBS/MTV's VMAs Post 11-Year High
CBS/MTV's "2026 MTV Video Music Awards" posted a 51% gain to 8.4 million Nielsen-measured average viewers. An estimated $11.87 million in national TV advertising ran on CBS, with another $5.99 million on MTV, according to iSpot.
Amazon Reboots Ad Business, Emphasizes Agentic
On Tuesday Amazon Ads unveiled new core campaign types alongside a rebranded identity for its agentic ad business. Tuesday's announcement follows a year-long initiative to merge siloed ad tools into one ecosystem powered entirely by AI.
Amazon Ads Unveils New AI Tools
The company is bringing AI-powered tools to partners, agencies and tech providers that want to build their own AI-powered solutions across the company's ad ecosystem.
EC consults on technology’s effect on copyright
The European Commission is gathering feedback on challenges and options for potential future measures to support the impact of technology, including artificial intelligence, on the effective copyright protection amid market and technology developments of creative works and innovations. The targeted consultation focuses specifically on: • The use of copyright-protected content in artificial intelligence • The […]
Market Movers: September 2026
We give you the rundown of the latest job switch-ups, M&As, and promotions.
Zendesk Appoints Rachita Sundar as Chief Financial Officer
Julie Swinney becomes Chief Administrative Officer; handing the CFO reins to an industry veteran with a proven record in finance, operations and strategy Zendesk announced Rachita Sundar has joined the company as Chief Financial Officer, effective September 28, 2026. Sundar succeeds Julie Swinney, who is transitioning to Chief Administrative Officer and executive sponsor of Zendesk’s […]
StackAdapt Announces Innovation Forum 2026 Exploring How AI Is Reshaping the Next Era of Advertising
Global virtual event will give marketers a first look at the ideas, innovations, and AI capabilities shaping the future of advertising StackAdapt , the leading AI advertising and orchestration platform, kicks off the 2026 Innovation Forum: How AI is Reshaping the Next Era of Advertising, its annual global event focused on where advertising is headed […]
43% of Consumers Would Pay More for a Product that Guarantees Access to Human Support, According to Alchemer AI Customer Experience Report
Survey reveals consumers’ views on benefits and drawbacks of AI in customer experience Alchemer, a global leader in customer experience and feedback intelligence, released its 2026 AI & Customer Expectations Report. Based on a survey of 2,009 consumers, the report reveals a growing tension in how consumers want companies to use AI. Consumers expect AI […]
Braze Accelerates AI Innovation, Empowering Marketers to Treat Every Customer Like Their Only Customer
New launches of Decisioning Studio Go, Agentic Standards, Operator Connect and conversational AI deliver powerful capabilities to automate real-time customer journey decisioning Braze , the leading customer engagement platform that empowers brands to Be Absolutely Engaging™, unveiled three major additions to its AI portfolio, alongside new conversational AI capabilities across messaging channels. Together, they help […]
Scala.AI Appoints Amazon Technology Leader Asic Demberel as Chief Technology Officer
Veteran Amazon zero to one builder and technology leader joins Scala to help scale the AI operating system for contact centers and customer operations Scala.AI, the first AI operating system for contact centers and customer operations, announced the appointment of Asic Demberel as Chief Technology Officer and a member of the company’s executive team. Demberel […]
CData Launches Connect AI Gateway, One Control Point Between AI and the Systems That Run the Business
The AI gateway with enterprise MCP built-in, grounding agents and individuals in company context, governing every request down to the record and routing each to the most efficient model CData Software, the data layer for AI, launched CData Connect AI Gateway, the next evolution of the Connect AI platform designed to give organizations a single […]
Sovrn Partners With Multilocal to Expand Curated Deals Powered by Commerce Signals
Partnership brings together Sovrn’s cross-channel supply and commerce signals with Multilocal’s curation expertise and cureon®, its proprietary curation intelligence engine, to create more intelligent, scalable opportunities for buyers. Sovrn, a publisher technology and data company, and Multilocal, a technology company specializing in curation intelligence, announced a partnership to scale curation across the Sovrn Ad Exchange. […]
GoDaddy Launches Web App Hosting with API for AI Coding Tools
Preview free, publish with HTTPS, a CDN and a firewall built for web apps GoDaddy, the world’s largest domain name registrar, just launched Node.js Hosting, giving customers a simpler way to get web apps published, whether they built them themselves, hired a freelancer or used an AI coding tool. Developers and AI coding agents can […]
Ken Jeong, Daniel Dae Kim, Randall Park Starring in ‘The Moons of LA’ Coming-of-Age Comedy Series at Audible
Ken Jeong, Randall Park and Daniel Dae Kim lead the star-studded cast of Audible’s new comedy series “The Moons of LA” — featuring a meta twist involving a kid who’s obsessed with true-crime podcasts and uses her investigative skills to save her parents’ marriage. “The Moons of LA” premieres Oct. 8 exclusively at Audible. The […]
How Amazon is streamlining ad buys across multiple formats with AI
Amazon Ads executive Kelly MacLean walks through advances announced today that promise to simplify how marketers work with the platform.
Google Desktop CTR Fell In Q2 While Mobile Rose, Data Shows via @sejournal, @MattGSouthern
Q2 data shows Google desktop CTR down and mobile up at top positions, in a comparison spanning the end of a Search Console logging error. The post Google Desktop CTR Fell In Q2 While Mobile Rose, Data Shows appeared first on Search Engine Journal.
Shopify Extends WebMCP Into Checkout For Browser Agents via @sejournal, @MattGSouthern
Shopify has extended its WebMCP tools into checkout, letting browser agents update a shopper's checkout and place the order after the buyer confirms it. The post Shopify Extends WebMCP Into Checkout For Browser Agents appeared first on Search Engine Journal.
CMO tenure down 35% since 2010
A comprehensive study shows just how short the average stint in the top marketing job has become.