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11,627 articles covering the AdTech ecosystem
Google Ask Maps Updates – How They Impact Your Business Profile via @sejournal, @MattGSouthern
Google's Ask Maps transforms local search by requiring complete business profiles to answer complex queries with multiple conditions. The post Google Ask Maps Updates – How They Impact Your Business Profile appeared first on Search Engine Journal.
Optimizing For Attention: How Eye Tracking Can Help Your International Strategy via @sejournal, @SequinsNsearch
Eye tracking reveals what analytics can't: where different markets look first, what they skip, and why your "universal" layout is losing you conversions. The post Optimizing For Attention: How Eye Tracking Can Help Your International Strategy appeared first on Search Engine Journal.
VideoWeek Podcast: #58 Alison Keith, The Excellence Office
In this episode of the VideoWeek podcast, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Alison Keith, CEO and Principal Advisor at The Excellence Office. They discuss Alison's experiences on both brand and agency side, as well as the intricacies of the client-agency relationship. The conversation also explores: - Why brands spend so much on Read More
Ferrari Luce Launch Generates More Than 650,000 Article Page Views in a Week
The debate around Ferrari's new electric Luce model has generated more than 650,000 article page views in the UK and Italy within a week of the vehicle's unveiling, new data from content recommendation platform Taboola shows. Ferrari's Luce was one of [...] The post Ferrari Luce Launch Generates More Than 650,000 Article Page Views in a Week appeared first on ExchangeWire.com.
ADvendio Launches Specialised AI Workforce to Drive Agentic Advertising
ADvendio, a leading revenue OS for agentic advertising announced today (8th June, 2026) the launch of a new category of agentic AI that marks the first time publishers, broadcasters, and retail media networks will have access to agents that are [...] The post ADvendio Launches Specialised AI Workforce to Drive Agentic Advertising appeared first on ExchangeWire.com.
M6 Unlimited Partners with NumberEight to Extend Targeting Across Its Digital Audio Inventory
M6 Unlimited, the advertising sales house of Groupe M6 and France's leading commercial audio publisher, has partnered with NumberEight, a leader in ID-less audience intelligence, to reach a new milestone in the evolution of Smart Audio, its data-driven digital audio [...] The post M6 Unlimited Partners with NumberEight to Extend Targeting Across Its Digital Audio Inventory appeared first on ExchangeWire.com.
Cannes Lions predictions—top creatives pick 64 campaigns to win in 2026
Ad Age asked top creatives across the industry to predict which ideas and campaigns are most likely to take home Lions.
8 key agency and marketing job moves to know about
Here are the executive moves you need to know this week.
How Zillow turned Google’s NotebookLM into an AI marketing channel
The experience allows home buyers to turn Zillow’s text-based content into infographics and interactive podcasts.
5 lessons brands can learn from the success of ‘Backrooms’ and ‘Obsession’
Brands don’t need to be in the horror or entertainment business to borrow successful marketing ideas from “Backrooms” and “Obsession.”
Joshua Koran
KERV.ai has appointed Joshua Koran to Chief Product and Technology Officer.
AB InBev - Cheers to Bars - 1m40s
AB InBev extends ‘Cheers to Bars’ into a global World Cup program
Gut-led initiative will include large-scale watch parties and regional business initiatives.
ServiceNow - Metro Brain Surgery - 30s
ServiceNow - Fire Advisory Squad - 30s
ServiceNow’s comic campaign pokes fun at AI that stops at suggestions
Mischief’s spots for the enterprise AI platform imagines surgeons and firefighters who offer advice but never act.
How Monks builds immersive experiences that resonate with national pride
Effective strategy means amplifying local truths, not just being the loudest voice on the block.
Tropicana - Give Life Some Juice - 60s
American Airlines - Big Bag - 1m13s
Tropicana refreshes its brand story with a tropical CGI adventure
A new campaign from Fig moves beyond orange juice to showcase a broader range of fruit-based beverages.