News

Nuffield Health launches media review

EssenceMediacom is the incumbent on the account.

Nick Exford departs Wonderhood for Ace of Hearts

He reports to Martin Beverley.

Canary Wharf Group awards DOOH contract

Business district is home to 45 DOOH formats.

CrossCountry ad shows friendship between girl and a pigeon

The work was created by McCann Birmingham.

You can’t buy the World Cup

The stark disparity between adland's and the City's responses to Adidas' World Cup exploits highlights the chasm between the two communities when it comes to the value of marketing. Will they ever be reconciled?

The new c-word

'Culture' was advertising's last C-word. Now it's community’s turn.

Suntory’s Minus 196 keeps its cool with temperature-controlled pop-up

The Zeal Group created the experience.

DoorDash - CringeMart teaser - 32s

Audible - Epic Jog - 30s

Audible - Spinach - 30s

DoorDash unveils CringeMart in-app storefront for embarrassing products

Loop campaign promotes the new app section that groups blush-worthy purchases.

Audible’s new global campaign shows listeners transported by audiobooks

The work, made in-house in collaboration with Special U.S., includes two spots directed by Megaforce.

Inside Robert Griffin III’s back-to-school Yahoo College Fantasy Football ad

The Heisman Trophy winner and Yahoo CMO Josh Line discuss the campaign for Yahoo’s new fantasy product.

Charlotte Andaloro

HEARTLENT Group has named Charlotte Andaloro Head of Client Services, its first permanent West Coast hire, based in Los Angeles.

Goldfish - Photoshoot - 30s

Goldfish - Talk Show - 10s

Goldfish Revives Its Iconic Tagline to Court Health-Conscious Parents

The playful campaign reintroduces “The Snack That Smiles Back” tagline.

Heineken Will Reward Serena Williams’ Superfans With a Trip to the US Open

Heineken will reward Williams' longtime fans with a shot at this year's U.S. Open.

MS NOW Completes Schedule Revamp With Peter Alexander’s Debut

Peter Alexander’s new weekday show, State of Play with Peter Alexander, debuts August 10.

Four holiday reports reveal one big divide over AI

The surveys tell a consistent story about holiday shoppers. They disagree about how quickly AI is changing the buying journey. The post Four holiday reports reveal one big divide over AI appeared first on MarTech.

Optimizing your B2B brand for autonomous AI shoppers

When B2B buyers delegate product research to AI agents, traditional SEO rules break down. Here is how to ensure your brand gets cited. The post Optimizing your B2B brand for autonomous AI shoppers appeared first on MarTech.

How to give AI the context it needs

AI is only as useful as the context it receives. A Context Memory Graph turns disconnected data into actionable intelligence. The post How to give AI the context it needs appeared first on MarTech.

The IAB’s New Advice On How To Measure AI Search Visibility

Publishers and brands alike are scrambling to show up in AI search responses, and to be described in their preferred ways. But with new AI optimization tools cropping up faster than you can say AEO, it’s hard to pinpoint which metrics are most important to track and what it even means to measure AI search […] The post The IAB’s New Advice On How To Measure AI Search Visibility appeared first on AdExchanger.

RWS Reaches Agreement to Acquire Acolad

Acquisition will significantly expand RWS’s enterprise customer base and extends the reach of its AI platforms across Europe RWS, a global AI solutions company, announced it has entered a binding agreement to acquire Acogroup, the parent company of Acolad, a leading global provider of language and content services. The proposed acquisition will significantly expand RWS’s […]