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16,147 articles covering the AdTech ecosystem
Berks Technologies Highlights Strategic Use of Google People Search Help Businesses Strengthen SEO Performance
Berks Technologies, a UK-based digital marketing and SEO agency, has released new insights into businesses that can improve organic search performance by leveraging Google’s People Also Search For (PASF) feature as part of a broader search engine optimization strategy. As search algorithms continue to evolve, understanding user intent has become increasingly important for organizations seeking […]
EU Commission Article 50 AI Transparency Law Has Four Exemptions via @sejournal, @martinibuster
The European Commission's AI transparency law that has taken effect contains four exemptions from its AI labeling requirements. The post EU Commission Article 50 AI Transparency Law Has Four Exemptions appeared first on Search Engine Journal.
Reviews, Reputation & Listings: The Local Signals AI Now Reads via @sejournal, @MattGSouthern
Listing inconsistencies, review language, and third-party citations now decide whether AI assistants name your business. Fix them in this order before chasing AI visibility tactics. The post Reviews, Reputation & Listings: The Local Signals AI Now Reads appeared first on Search Engine Journal.
Google’s AI Image Generation In Google Earth Literally Became Disastrous via @sejournal, @martinibuster
Google Earth's AI image generator was rolled back after the internet used it to create realistic scenes of destruction. The post Google’s AI Image Generation In Google Earth Literally Became Disastrous appeared first on Search Engine Journal.
IAB Releases “Measuring Visibility in the AI Era” to Help Brands, Publishers, and Agencies Navigate AI-Powered Discovery
New York, NY – August 3, 2026 – As consumers increasingly turn to AI platforms to discover brands, products, and content, a new measurement problem has emerged: more than 20 companies now sell AI visibility measurement tools, each using different methodologies that can produce different answers for the same brand or publisher. Without a shared … Continued The post IAB Releases “Measuring Visibility in the AI Era” to Help Brands, Publishers, and Agencies Navigate AI-Powered Discovery appeared first on IAB.
The next challenge for data clean rooms
Privacy and governance are no longer the biggest questions. Determining when a data clean room is the right investment is. The post The next challenge for data clean rooms appeared first on MarTech.
The AI performance question retail isn’t asking
Engagement with your AI isn't the measure that matters. Inclusion in AI answers is.
The promise retailers keep breaking (and why the data is to blame)
Inventory distortion costs retail $1.77 trillion a year. The fix isn't more counting. It's better data.
Google’s Documentation Refresh Offers Ideas For SEO Content Updates via @sejournal, @martinibuster
Google's updated documentation refresh shows where to focus on when updating your own content for SEO. The post Google’s Documentation Refresh Offers Ideas For SEO Content Updates appeared first on Search Engine Journal.
WPP is Placing Media Teams “Literally in Clients’ Offices” – Buy-Side View with WPP Media’s James Weinberg
As media agencies take on more of a consultative role, WPP Media is placing agency staff directly in clients' offices, in order to move closer to their commercial strategies. "I think it's feeling less like a supplier arrangement, and being more of an extension of their own marketing team," says James Weinberg, Executive Director at WPP Read More
2026 Healthcare Marketing Impact Awards—how to finalize your entry
Get your 2026 Healthcare Marketing Impact Awards entry done right with category guidance, a final checklist, fees and other details before the Aug. 10, 5 p.m. PT deadline.
8 agency reviews to know about
Mattel, Uber and Intuit are among the brands making agency changes.
How Japan Airlines will track its new ChatGPT ad strategy
The airline works with agency Jellyfish to analyze AI models and measure how advertising affects sentiment across platforms.
Martin wins Subway’s creative account after pitching one idea in the final meeting
Subway has chosen Martin as its creative agency of record following an SRI-led review process that began in May.
ADWEEK Agencies Advantage: Agencies Must Look Beyond Advertising for Growth
Those already investing in areas like influencer and agentic will leapfrog the competition
ADWEEK Creativity Advantage: Brands Must Cede Control In Their World-Building Era
Brands are embracing a new creative playbook: world building.
Agentic Marketers: Bayer, Zoom, and More Reveal Their Biggest AI Wins
Learn how the top marketers from Bayer, Zoom, and a health tech firm have implemented AI over the past month, and what they hope to accomplish over the next quarter.
Scale Social AI Secures New Financing to Scale the Enterprise Infrastructure for Authentic Content
New capital follows more than fourfold revenue growth as enterprise brands move from fragmented UGC campaigns to always-on, governed content infrastructure Scale Social AI, the AI-native content infrastructure platform for enterprise brands, announced new financing to accelerate platform development and expand its managed enterprise programs. The world’s most trusted brands don’t need more AI-generated noise. They need the infrastructure […]
iPullRank Named a Profound Agency Partner, Formalizing Enterprise AI Search Collaboration
iPullRank, the enterprise AI Search agency behind the Relevance Engineering framework, has been named a Profound Agency Partner. The designation formalizes a collaboration across enterprise programs, product development, measurement, and the Profound Agent Template Marketplace. iPullRank uses Profound’s citation, source, prompt, and visibility data to help brands understand where they appear in AI Search and […]
Zilliz Announces Milvus 3.0, Making the World’s Most Adopted Open-Source Vector Database Lake-Native
Zilliz, the company behind Milvus, the world’s most widely adopted open-source vector database, recently announced the release of Milvus 3.0, a major architectural update that brings lake-native data access and a more expressive retrieval engine to developers building production AI applications. Milvus 3.0 enables organizations to build and serve production-grade indexes over vector data that remains in […]
H2O AI Super Agent™ Ranks #2 Worldwide on FutureX Overall Leaderboard
H2O AI Super Agent™ has consistently held a top spot on FutureX, the live benchmark that scores AI agents on predicting real-world events before they happen, and H2O.ai’s research team keeps building on the work that put it there. H2O.ai, the sovereign enterprise AI platform for predictive, generative and agentic AI, with built-in observability and […]
Audience Creation in ZoomInfo’s GTM Studio Grows 7X as Go-to-Market Teams Consolidate Their Tech Stack
New adoption figures show customers building 7X more audiences quarter over quarter in GTM Studio, with 5X more customers creating their first audience, as go-to-market teams consolidate point tools into a single platform. ZoomInfo shared new adoption metrics for GTM Studio, its platform for building and launching go-to-market campaigns. The company said customers built 7X […]
SecuPi version 8.4 introduces a solution for native Database Activity Monitoring (DAM) Risk, Cost, and Context Gaps before AI Amplifies them
SecuPi introduces practical steps to reduce the need for native database log collection while reducing risk and cost, and enriching context to prevent gaps before AI amplifies them. SecuPi introduces practical steps to reduce the need for native database log collection while reducing risk and cost, and enriching context to prevent gaps before AI amplifies […]
VP DigiWeb Expands SEO Services for Businesses and Agencies Across India
VP DigiWeb, led by Vicky Patel, is expanding its SEO services for businesses, startups, ecommerce websites, and agencies across India. VP DigiWeb, a growing digital marketing and SEO brand led by Vicky Patel, is expanding its SEO services for businesses, startups, ecommerce companies, and digital marketing agencies across India. With a focus on organic search […]