News
19,672 articles covering the AdTech ecosystem
Washington Post highlights its Flock camera investigation as it unveils ‘Relentless’ brand platform
Uncommon’s campaign includes a special edition built around the Post’s reporting on police misuse of the cameras.
Amazon launches Branded Conversations at Unboxed 2026—what buyers think
Media buyers grade Amazon Unboxed products based on their relevance and utility.
Amazon Rebuilds Its Ad Platform Around AI Agents
Goodbye Amazon Ad Console, hello Amazon Ads Agent.
Advertisers Can Directly Influence Amazon’s Alexa Responses
In May, Amazon rewired its AI assistant with Alexa for Shopping and Alexa+. Now, advertisers can take more control of the new, AI-driven experience. At Amazon’s annual UnBoxed advertising event […]
How to build a visual SEO strategy for AI search
Move beyond optimizing individual images by connecting visual assets to authoritative entity data and keeping those signals consistent. The post How to build a visual SEO strategy for AI search appeared first on MarTech.
Shoppers will spend more and buy less this holiday season
Holiday sales could grow even as consumers trade down, stretch purchases across the season, and use discounts to stock up on essentials. The post Shoppers will spend more and buy less this holiday season appeared first on MarTech.
4 reasons your brand guidelines must become a brand system
Brand guidelines can tell people what’s allowed. A brand system helps them understand why it works — and when to adapt it. The post 4 reasons your brand guidelines must become a brand system appeared first on MarTech.
Braze expands AI from content creation to campaign operations
New tools give marketers easier access to AI decisioning, automate campaign checks, and connect Braze with external LLMs such as Claude. The post Braze expands AI from content creation to campaign operations appeared first on MarTech.
At its flagship unBoxed conference, Amazon Ads collapses buying silos as AI takes a bigger role in media decisions
Full-Funnel Campaigns and DVA+ extend Amazon’s programmatic capabilities to more advertisers, while putting the spotlight on transparency and control.
OpenAI Says Sponsored Chats Are The Future – But Publisher Monetization Isn’t A Priority
Sponsored agents are the future of AI-native advertising experiences, according to Colleen Coulter, global ad solutions lead at OpenAI. But what do LLMs owe publishers? The post OpenAI Says Sponsored Chats Are The Future – But Publisher Monetization Isn’t A Priority appeared first on AdExchanger.
Amazon Gets Conversational With New Agentic Ad Formats And Brand Controls
The agentification of Amazon Ads is underway. At its unBoxed ads industry event in San Francisco on Tuesday, Amazon announced a major ad tech overhaul, with its DSP turning into a default agentic chatbot experience and new AI optimization tools for branding and performance campaigns. To mark the point, the Amazon Ads console itself is […] The post Amazon Gets Conversational With New Agentic Ad Formats And Brand Controls appeared first on AdExchanger.
Amazon Ads And The Amazon DSP Get An Agentic Rebrand
Amazon Ads has overhauled its DSP and the sponsored product and search-based ad console for on-platform ads, the company announced at its unBoxed event in San Francisco on Tuesday. As one part of that overhaul, the product name “Amazon DSP” has been replaced by a new product dubbed DVA (for “display, video and audio”). On […] The post Amazon Ads And The Amazon DSP Get An Agentic Rebrand appeared first on AdExchanger.
RTL AdAlliance launches in Spain
RTL AdAlliance, RTL Group’s international advertising sales house, has opened an office in Spain. Through RTL AdAlliance’s unified Total Video offering, advertisers and agencies in Spain can now access Total Video inventory from broadcasters and publishers across Europe through a dedicated company presence. The Total Video portfolio unifies media brands from various broadcasters such as […]
Report: CTV accounts for 53% of ad views across Europe
Connected TV (CTV) now accounts for 53 per cent of premium video ad views in Europe, while total programmatic ad views across the region grew 44 per cent year over year (YoY) in the first half of 2026, according to the latest Video Monetisation Report from FreeWheel, a Comcast company. The biannual report reveals continued […]
Report: Gaps in CTV safety put brands at risk
Peer39 has released a report titled The Brand Safety Illusion: Why Web-Level Verification Doesn’t Travel to CTV, which finds that CTV impressions can receive brand safety classifications even when the information describing the programme on screen is incomplete or self-declared. Brand safety tools built for the web can read the page surrounding an ad. CTV […]
Comcast trials Aurora Networks’ next-gen broadband tech
Aurora Networks, a Vistance Networks business, has announced that Comcast has begun field trials of its new, next-generation broadband node platform. The trial is the latest step in Comcast’s effort to roll out DOCSIS 4.0, which delivers multi-gig symmetrical speeds, unrivalled performance, and even better reliability for residential and business customers. “We have been intentionally […]
How loveholidays is rewriting the performance marketing playbook
New Digital Age sat down with Jonathan Grail, VP Performance Marketing at loveholidays, to discuss transitioning from traditional retail apparel to travel tech, why AI is about building systems rather than using tools, and why the ultimate competitive advantage in marketing comes down to human space for critical thinking. The post How loveholidays is rewriting the performance marketing playbook appeared first on New Digital Age.
NDA launches Signals, an “always-on” membership for adtech and martech brands
NDA has launched NDA Signals, an annual membership that gives adtech and martech firms, agencies and media owners a continuous presence within the NDA network. The programme is pitched as a pathway for businesses to move from being seen as "vendors" to being recognised as "industry contributors", and as a simple way to stay visible, connected and considered across the industry. The post NDA launches Signals, an “always-on” membership for adtech and martech brands appeared first on New Digital Age.
Retailers, consumers both on edge as the holidays approach
Shoppers will find lean inventories this season as they scour stores for the right items at the right price — and the hunt has already begun.
Mainstream Music for Creators and Brands: In Conversation with LICKD Founder Paul Sampson
Could music copyright be this easy for brands? We caught up with Paul Sampson, Founder and CEO of LICKD.
Teads and Koddi Announce Global Partnership to Advance Programmatic Access to Retail Media
Strategic integration brings OpenRTB standards to onsite retail inventory across the US and Europe, enabling brands to activate high-intent placements alongside omnichannel campaigns Teads, the omnichannel outcomes platform, and Koddi, a leading commerce media platform, announced a global partnership delivering an open, universal OpenRTB standard for onsite retail media inventory. Building on Teads’ position as […]
Local Business Data Becomes a Strategic Asset for Sales and Marketing
Growing demand for local business intelligence is transforming how organizations identify prospects and expand into new markets. Businesses are increasingly relying on structured local business data to improve lead generation, market research, and sales strategies. As competition grows across industries, organizations are moving beyond traditional prospecting methods and investing in reliable business intelligence to better […]
Usermaven Launches Agentic Maven AI 2.0 for Marketing Attribution and Growth
Autonomous AI Agents continuously analyze marketing and attribution data, while Maven AI helps teams uncover changes, risks, and revenue opportunities. Usermaven, a marketing attribution platform, today announced Maven AI 2.0, expanding its AI analytics capabilities with autonomous Agents that continuously analyze marketing, attribution, customer journey, and revenue data. Unlike one-time AI queries, Maven AI Agents […]
AI Won’t Kill Us All, But It’s Rewriting How Marketers Have To Work via @sejournal, @gregjarboe
Better AI marketing starts with testing assumptions, aligning brand messaging, and building evidence into PR pitches before publishing. The post AI Won’t Kill Us All, But It’s Rewriting How Marketers Have To Work appeared first on Search Engine Journal.