Report: Gaps in CTV safety put brands at risk

Peer39 has released a report titled The Brand Safety Illusion: Why Web-Level Verification Doesn’t Travel to CTV, which finds that CTV impressions can receive brand safety classifications even when the information describing the programme on screen is incomplete or self-declared. Brand safety tools built for the web can read the page surrounding an ad. CTV […]

Last updated Sep 29, 2026 by ATDb automated enrichment