News
19,674 articles covering the AdTech ecosystem
Usermaven Launches Agentic Maven AI 2.0 for Marketing Attribution and Growth
Autonomous AI Agents continuously analyze marketing and attribution data, while Maven AI helps teams uncover changes, risks, and revenue opportunities. Usermaven, a marketing attribution platform, today announced Maven AI 2.0, expanding its AI analytics capabilities with autonomous Agents that continuously analyze marketing, attribution, customer journey, and revenue data. Unlike one-time AI queries, Maven AI Agents […]
AI Won’t Kill Us All, But It’s Rewriting How Marketers Have To Work via @sejournal, @gregjarboe
Better AI marketing starts with testing assumptions, aligning brand messaging, and building evidence into PR pitches before publishing. The post AI Won’t Kill Us All, But It’s Rewriting How Marketers Have To Work appeared first on Search Engine Journal.
ChatGPT Ad CTR Topped 1% In 4 Markets, Not In The U.S.: Report via @sejournal, @MattGSouthern
A report using Similarweb panel data breaks down ChatGPT ad click-through rates by market and tracks how often the top ChatGPT advertisers changed. The post ChatGPT Ad CTR Topped 1% In 4 Markets, Not In The U.S.: Report appeared first on Search Engine Journal.
EmDash 1.0 Challenges WordPress Freedom With Cloudflare Lock-In via @sejournal, @martinibuster
EmDash 1.0 trades WordPress's freedom of choice for heavy reliance on Cloudflare's infrastructure. The post EmDash 1.0 Challenges WordPress Freedom With Cloudflare Lock-In appeared first on Search Engine Journal.
“It Won’t Be a Human in the Loop. It’ll Be Another AI Agent.”: PubMatic’s Rajeev Goel on Cutting Complexity and Handing Power Back to Publishers and Advertisers
PubMatic CEO Rajeev Goel discusses ad tech complexity, and how agentic buying could change who holds power in programmatic… The post “It Won’t Be a Human in the Loop. It’ll Be Another AI Agent.”: PubMatic’s Rajeev Goel on Cutting Complexity and Handing Power Back to Publishers and Advertisers appeared first on ExchangeWire.com.
McAfee Overhauls Its Brand as AI Rewrites the Rules of Online Security
Cybersecurity company aims to broaden its image beyond antivirus software
Finland: Titan OS brings MTV Katsomo to smart TVs
Titan OS, the Barcelona-based technology, entertainment and advertising company, has announced a partnership with MTV Oy in Finland to bring MTV Katsomo, the streaming service of Finland’s commercial TV broadcasting and streaming company, directly to Titan OS connected smart TVs. The app will be available on Titan OS powered smart TVs, including Philips and Sharp. […]
Rhun appointed S4C’s Digital Content Commissioner
Guto Rhun has been appointed S4C’s Digital Content Commissioner – a new role with responsibility for developing and delivering the Welsh broadcaster’s digital and multi-platform content strategy. He will work across S4C and the production sector to commission creative content for digital platforms, strengthen S4C’s presence on platforms such as YouTube. This role will play […]
Mostly successful test launch for Starship 14
Despite engine failures in mid-flight, SpaceX’s giant Starship has completed one orbit of the Earth and successfully deployed 26 of its latest Version 3 Starlink satellites. Both portions of the rocket safely splashed down in controlled descents. The booster stage came down into the Gulf of Mexico and the upper Starship stage into the Pacific […]
Germany: Podcasts increasingly effective at reaching Gen Z
Podcasts continue to grow in relevance in Germany: usage time is increasing, the advertising market is expanding, and the medium is becoming an established part of everyday life, particularly amongst young audiences. This is spotlighted in the Seven.One Audio Podcast Report 2026. The ProSiebenSat.1 podcast unit has analysed current developments in the German podcast market […]
Japan: Netflix the new home for WWE
From October 1st, Netflix will become the new home for WWE content in Japan. The lineup will include WWE’s weekly flagship shows — Raw, SmackDown and NXT — along with Premium Live Events such as WrestleMania, Royal Rumble, SummerSlam and the upcoming Money in the Bank (October 11th), as well as WWE’s archive library. Included […]
Sky launches Full Fibre 1.6 Gbps
Sky has launched a new Full Fibre 1.6 Gbps product, giving more UK households access to faster, future-ready broadband. The new product is Sky Broadband’s fastest speed available to homes on the Openreach network, covering nearly four out of five (79 per cent) UK homes, and offers speeds more than 20 times faster than Sky’s […]
Prime Video’s UK investment exceeds £5bn
At the annual Royal Television Society (RTS) Convention in London, Prime Video & Amazon MGM Studios UK led a conversation about the future of the UK’s creative industry titled: United in Change – If Not Now, When?. The convention, chaired by Tara Erer, Director, Northern European Originals, UK Unscripted & Film, Amazon MGM Studios and […]
Bloomberg Launches Enterprise MCP to Seamlessly Connect Bloomberg Data with Clients’ Enterprise AI Applications
Solution pairs AI-ready metadata and semantic context with workflow-focused Skills, giving clients’ AI agents what they need to interpret Bloomberg data correctly and use it across financial workflows. Bloomberg announced the launch of Bloomberg Enterprise Model Context Protocol (MCP), an AI access layer for Data License Plus (DL+), Bloomberg’s next-generation Data License offering. Built for […]
Daivio Launches AI-Powered Data Analysis Workload for Microsoft Fabric
Analysts can open a Lakehouse file, clean it, ask questions in plain language and get the answer, the SQL and a notebook without leaving Fabric. Daivio is available now in the Microsoft Fabric Workload Hub and on Microsoft Marketplace as the European Microsoft Fabric + SQL Community Conference opens in Barcelona. DATA AI ANALYSIS LTD […]
VIOOH Partners with TuMedio to Unlock Programmatic DOOH Across Spain & Portugal
Today (29th September, 2026), VIOOH, the leading premium global digital-out-of-home (DOOH) supply-side platform, announced a strategic partnership with TuMedio, a leading outdoor advertising company, expanding programmatic access to premium DOOH inventory across Spain and Portugal. The partnership delivers access to more [...] The post VIOOH Partners with TuMedio to Unlock Programmatic DOOH Across Spain & Portugal appeared first on ExchangeWire.com.
2026 Ad Age Leading Women luncheon—last chance for tickets
Get tickets for the Ad Age Leading Women Luncheon on Oct. 5 in New York.
De-Yan names first president to manage growth and pursue acquisitions
Jonathan Akwue has left Translation to join high-flying experiential studio De-Yan.
Mother’s Felix Richter on how AI could unleash advertising’s wildest ideas
The global chief creative officer also dishes on Ikea’s Skyrim stunt, the rise of rapid prototyping and why unusual connections are the key to creativity.
Data Unfiltered—Lions Advisory’s Lexi Wolf on why the right numbers can still tell the wrong story
For Wolf, narrative is the thread that connects context to strategy.
How brands should prepare for an agentic holiday shopping season
Consumers may not trust AI agents to make purchases, but new technology could overhaul product discovery and consideration pathways.
Visit Sweden launches The Introvert Travel Agency for less social travelers
The booking service packages nature, solo city trips and quieter stays for those seeking more space.
Spotify’s Tour With Coach Is a Big Grab For Untapped Brand Budgets
Spotify's Tabby Tour is an attempt to solve some of the traditional limitations of its advertising business
Former CMO Rodney Rambo Had Nothing To Do With Converse’s Controversial Ad. He Still Got Death Threats.
Doxxed and mislabeled by AI answer engines, Rambo found help from the people in his network