News

SalesCloser Secures a Top-Five Global Social Media Platform as Enterprise Customer, Deploying AI-Powered Voice Qualification at Scale

Deployment applies SalesCloser’s autonomous AI sales agents to high-volume applicant qualification for one of the top-five global social media platforms, automating the manual screening burden and integrating directly into the customer’s workflow systems SalesCloser Technologies Ltd. (“SalesCloser” or the “Company”) (TSXV: SCAI) (OTCQB: SCTLF) (FSE: MJ5), a pioneer in autonomous AI sales technology, is pleased […]

The Rise of Intent-Driven Media Planning

Michaela Rairata, Client Growth Director, Nano Interactive, looks at the importance of intent-driven planning… Every media planner has hit the same wall.  A brief calls for "premium EV buyers", and the keyword-based system dutifully returns pages containing the word "electric". What it [...] The post The Rise of Intent-Driven Media Planning appeared first on ExchangeWire.com.

Digest: IAB Tech Lab Releases AAMP 2.3; ByteDance Projects $4bn AI Revenue

In today’s Digest, we cover the IAB Tech Lab releasing AAMP 2.3 to bring agentic advertising into production, ByteDance projecting USD$4bn (£3.16bn) in AI revenue, and a Singapore panel rejecting social media age bans. The post Digest: IAB Tech Lab Releases AAMP 2.3; ByteDance Projects $4bn AI Revenue appeared first on ExchangeWire.com.

Do Not Fuhgeddabout New Jersey’s Data Broker Law, Because It’s Already Live

New Jersey’s new data broker law was introduced on June 28. The governor signed it on June 30. Trade groups managed to push the registration deadline back to 2027, but the rest of it took effect immediately. “This makes the Mactaggart-induced one-week passage of CCPA look downright tame,” said Charlie Simon, VP of private advertising […] The post Do Not Fuhgeddabout New Jersey’s Data Broker Law, Because It’s Already Live appeared first on AdExchanger.

AI Agents Are Giving Publishers A New Way To Monetize Their Data

End-to-end agentic ad campaigns are no longer hypothetical; they’re in market. For publishers that have struggled to activate their first-party data, AI agents offer a more automated and bespoke approach to deal curation that wasn’t possible before. PubMatic and Optable are both productizing this shift with agentic tech and collaborating on a new end-to-end workflow […] The post AI Agents Are Giving Publishers A New Way To Monetize Their Data appeared first on AdExchanger.

Media Buying Briefing: The latest lures holding companies are using to grow principal media

As holdcos rush to equip themselves with AI tools and services, they still haven’t figured out how to sell them. Meantime, principal media has become a major source of profit margin.

Who owns the creative brief? Brands and creators are renegotiating the relationship

Brands are moving creators beyond sponsored posts and into the creative process, reshaping who influences marketing decisions.

D+ Research: Marketers navigate a changing CTV landscape

As CTV matures, the streaming ad industry is entering a period of change.

Tokenizing Tokens; In OpenAI We Trust?

Big agencies wrestle with offsetting the rising cost of token consumption. Plus: OpenAI shared policies on how brands can apply ad credit to campaigns. The post Tokenizing Tokens; In OpenAI We Trust? appeared first on AdExchanger.

Viant’s Chris Vanderhook: Attention Metrics are Driving CTV Growth

CANNES, France — Connected TV advertising growth is accelerating beyond the simple linear-to-streaming shift as marketers who measure CTV’s true incremental sales impact redirect budgets from branded search, social, and display — a structural reallocation that is pushing Viant’s CTV growth above 40% annually for three consecutive years. “Marketers who are measuring CTV’s impact are […]

Internet Needs Fewer Algorithms, More Humans: 1440’s Michelle Denhart

CANNES, France — The internet has spent the better part of two decades convincing us that an algorithm knows us better than our spouse, our dog and possibly our therapist. Michelle Denhart has another idea. The head of brand and content strategy at 1440 says the future of trusted media may actually look a lot […]

What Opting Out Of Google’s AI Search Features Means Now via @sejournal, @MattGSouthern

Google's AI search opt-out is rolling out as Top Stories appear inside AI Overviews. What the control covers and what businesses can measure before deciding. The post What Opting Out Of Google’s AI Search Features Means Now appeared first on Search Engine Journal.

Weeks ahead of #RushTok, brands are getting ready to Get Ready With Me

We're about to witness the return of #RushTok, and the 2026 edition of the back-to-school phenomenon might be bigger than any installment that's come before. At schools across the United States, potential new members (PNMs) of sorority houses are getting ready to rush, and American Eagle is positioning itself as a significant part of Greek life. The retailer is launching a program that will see it work alongside five sorority chapters. According to Glossy, colleges featured in the program include the University of Florida, Arizona State University, and the school that is most closely associated with #RushTok: the University of Alabama. Visit Tubefilter for more great stories.

HBO Max is doing clipping

HBO Max is doing clipping. The Warner Bros. Discovery-owned streamer today announced HBO Max Shorts: a new vertical, scrollable feed within the Max app that’s designed to pump up discovery by tantalizing subscribers with bite-sized bits from programming they haven’t watched. Per Digital Trends, the feed will include trailers, clips, and bonus content–all of which, […] Visit Tubefilter for more great stories.

A Riot Games games vet will help chess become the next big esport

With more than 250 million users worldwide, Chess.com has become the most popular destination for online chess matches. The platform's growth has breathed new life into a 1,500-year-old game, turning scores of streamers into chess aficionados. The rising profile of chess among gamers creates opportunities to develop new esports events and competitions. Chess.com wants to be at the forefront of that new era, and it has made a key hire that will invigorate its programming arm. Chris Roberts, formerly of Riot Games, has come on board as Chess.com's VP of Media and Content. Visit Tubefilter for more great stories.

Creators and YouTube execs get lots of screen time. For their kids, it’s different.

As a professional streamer, AboFlah spends much of his day in front of a screen. The Kuwaiti creator even entered the annals of Guinness World Records when he hosted a marathon charity stream that lasted for 268 hours. Even though he himself is extremely online, AboFlah doesn't want the same experience for his future children. While he has no immediate plans to become a dad, he told Wired that any sons or daughters of his would have to wait to get access to phones and social media. Visit Tubefilter for more great stories.

Katie Feeney’s reality series is Xfinity’s entry point for the creator economy

What happens when you gather six college-aged creators in a shared house and recruit an ESPN personality to pit those creators against each other? Xfinity is hoping that the answer to that question involves increased awareness. The Comcast-owned telecom company is behind Best in Class, a short-form series that turns Katie Feeney into the host of a reality competition series. Across seven episodes, Feeney -- who has parlayed her own collegiate breakout into a plethora of on-air gigs -- will ask the cohabitating creators to compete across a number of social media-related challenges. Visit Tubefilter for more great stories.

Microdramas have hit their late-night parody era–but Jimmy Fallon and The Daily Show are putting serious production behind these spoofs

Microdramas have officially hit the “late-night parody” stage of their life cycle. The Tonight Show Starring Jimmy Fallon has released its own mock microdrama starring actual microdrama leading man Kasey Esser. Called Who Billionaire? Me Billionaire, the 10-episode series taps Esser and TikToker Delaney Rowe as an upper-crust married couple who are celebrating the recent […] Visit Tubefilter for more great stories.

Sponcon spotlight: deviantART is getting YouTubers to hype its subscriptions

With our Gospel Stats Weekly Brand Reports, Tubefilter is always keeping an eye on which companies are sponsoring creators on YouTube. Each week we see businesses we’ve come to expect: mainstays like Squarespace, Shopify, NordVPN, BetterHelp, Raycon, and yes, even the (in?)famous Raid: Shadow Legends. But sometimes surprises pop up. One recent surprise was this […] Visit Tubefilter for more great stories.

RFK Jr. has a YouTube cooking show centered around healthy eats

Yes, you read that right: The head of the Department of Health and Human Services is leaving his mark on YouTube. Alongside a rotating cast of guests, Robert F. Kennedy, Jr. is hosting The Real Food Show, a cooking program he has released on his personal YouTube channel. As its name implies, The Real Food Show supports RFK Jr.'s mission to add more nutrition to the average American's diet. As part of his campaign against preservatives, empty calories, and other ultraprocessed foods, the HHS Secretary is cooking up meals that are meant to be both healthy and affordable. Visit Tubefilter for more great stories.

Gamer lifestyle brand Razer acquires streamer platform StreamElements

After months of uncertainty, StreamElements has found a buyer. The company behind a popular streamer dashboard will become part of Razer, a brand that sells hardware, accessories, and services to gamers. Razer will own and operate the StreamElements platform, which 2.6 million creators use daily. The financial terms of the deal were not disclosed. Razer is bringing StreamElements under its umbrella after acquiring the platform from its previous holding company, Live Momentum Ltd. Visit Tubefilter for more great stories.

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How Shark Week Continues to Make a Big Marketing Splash Year After Year

Shark Week has evolved from just programming into a cultural event over the last four decades.

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