News
19,674 articles covering the AdTech ecosystem
The Rundown: Average CMO tenure has shrunk by over a third in 16 years
Client-side turnover is increasing, according to a survey of 13,000 U.S. marketing professionals, and marketers are spending less time in post.
Want AI Agents That Work? You’ve Gotta Do The ‘Unsexy’ Stuff First
Everyone in Ad Land wants to show off their shiny new AI agent. But you can’t do the cool stuff unless you build the data foundation first, says Abbey Klaassan, CEO of independent performance agency Tinuiti, on this week’s episode of AdExchanger Talks. AI agents are only useful if the data feeding them is clean […] The post Want AI Agents That Work? You’ve Gotta Do The ‘Unsexy’ Stuff First appeared first on AdExchanger.
Research: Brits among least likely to hand data to AI
As businesses race to roll out AI assistants and agents, esearch from Usercentrics reveals a blind spot behind consumer adoption: some of the access being granted to AI is coming from people who are uncomfortable giving it. Globally, just 7 per cent of consumers are fully comfortable granting AI access to their data without conditions, while 16 […]
KNOREX Ltd. Pursues Strategic Carve-Out of AscendX Publisher Monetization Business with External Growth Capital
Proposed Structure Would Eliminate The Need for KNOREX to Fund AscendX’s Future Growth While Allowing KNOREX to Retain an Equity Interest in AscendX AscendX Has Moved from Product Development into Commercial Deployment, with Live Publishers, Global Demand Integrations and a Growing Pipeline KNOREX Ltd. , a leading provider of AI-driven cross-channel programmatic advertising solutions, announced […]
New AI Search Visibility Metrics for ChatGPT, Google AI Overviews, Claude, Gemini and Perplexity Launched – Somantra Sets Industry Standard for AEO and GEO Metrics Suite With Brand Mindshare, Brand Consideration and Brand Engagement Scores
Somantra’s AEO and GEO metrics suite measures whether AI search engines recommend a brand or only mention it. Brand Mindshare Score tracks share of voice and share of citation, Brand Consideration Score measures positioning against named competitors, and Brand Engagement Score tracks how deeply AI engages with a brand across multi-turn conversations. Rentomojo, the Indian […]
NiceSMMPanel Expands Multi-Platform Social Media Service Offering in 2026
NiceSMMPanel, a social media marketing service provider, has expanded its multi-platform service offering in 2026, providing creators, businesses, agencies, and resellers with a centralized platform for managing social media marketing services across a range of major networks. The platform brings multiple social media services into a single dashboard, allowing customers to browse available services, submit […]
The New Era of Document Management: DocuWare Launches new DocuWare
The next-generation document management system brings together a redesigned web and mobile experience, a built-in powerful AI assistant and expanded intelligent document processing DocuWare, a leading provider of document management and workflow automation solutions, announces the launch of new DocuWare, a next-generation platform that transforms how businesses manage and use their documents. First previewed at […]
Google On What’s Next In AI Search + 5 Local Marketing Strategy Fixes via @sejournal, @hethr_campbell
Google and Uberall explain how to improve local AI-search readiness through accurate Business Profiles, relevant content, review responses, and location-level measurement. The post Google On What’s Next In AI Search + 5 Local Marketing Strategy Fixes appeared first on Search Engine Journal.
Concord Appoints Scibids Co-Founder Rémi Lemonnier as Advisor
Concord, the agentic platform for media buying execution, today (29th September, 2026) announced that Rémi Lemonnier has joined the company as an advisor. Lemonnier was one of the early pioneers of AI in media buying, co-founding Scibids in 2016, years before [...] The post Concord Appoints Scibids Co-Founder Rémi Lemonnier as Advisor appeared first on ExchangeWire.com.
Digest: 58% of Ad Execs See Agentic Buying Scaling; Apple & Amazon Face Renewed UK Consumer Case
In today’s Digest, we discuss 58% of ad executives expecting agentic buying to scale within a year, Apple and Amazon facing a renewed UK consumer case, and A24, Sony and The New York Times circling Letterboxd. The post Digest: 58% of Ad Execs See Agentic Buying Scaling; Apple & Amazon Face Renewed UK Consumer Case appeared first on ExchangeWire.com.
Wayfair Invests In Quarterback Matthew Stafford --- And The NFL
With "Wayfair Delivers," the ecommerce company is increasing its football budget fivefold.
Hitron Technologies, Airties form strategic relationship
At the SCTE TechExpo26 in Atlanta, Hitron Technologies and Airties, a provider of AI-driven software that improves the connectivity experience for ISPs’ subscribers, announced a new strategic relationship aimed to help ISPs address the underserved small and medium business (SMB) segment. The joint solution pairs Hitron’s high-performance SMB gateways with Airties Pro software, closing the […]
Ad Tech Briefing: AI is changing programmatic buying faster than who controls it
As more decisions become automated, the value of a control depends on whether publishers can see its effects.
Here’s what OpenAI needs to do to reach its billion-dollar ad ambitions
OpenAI has billion-dollar goals for its ChatGPT ads by the end of this year. But can it woo advertisers enough to make good on those goals?
Condé Nast, Hearst among 300 media execs to push federal ‘bad bots’ bill on AI scraping
More than 300 publishing execs are heading to Washington, D.C to push Congress to crack down on AI bots that scrape their content without permission.
Behind Hoka’s bid to own the NYC marathon’s run-up period
Hoka’s been targeting runners training for the New York City marathon with the aim of creating more shoe evangelists.
Feeding On Vertical Video; Trying To Make Muse Happen
Advertisers can now buy YouTube Shorts ads alongside open web inventory; Meta just wants to be wanted; and Meta's Muse shows the danger of blindly trusting AI agents. The post Feeding On Vertical Video; Trying To Make Muse Happen appeared first on AdExchanger.
Google Rolls Out AI Mode Info Monitoring To All Users Globally via @sejournal, @MattGSouthern
Google is rolling out AI Mode’s information monitoring globally, with ongoing updates and suggested monitoring tasks in Search. The post Google Rolls Out AI Mode Info Monitoring To All Users Globally appeared first on Search Engine Journal.
Fremantle, Roseberry reimagine Neighbours as vertical series
Vertical TV platform RoseBerry and Fremantle have partnered to bring Neighbours to a new generation of mobile-first viewers, with the iconic Australian soap being reimagined as a vertical series this autumn. The project will see storylines from the Neighbours archive transformed into short-form, vertical-native episodes through RedSnapper, RoseBerry’s proprietary AI-assisted production workflow for transforming television […]
Barb launches third phase of its API
Barb has launched the third phase of its API. The audience management specialist says API 3.0 is quicker and more capable, and offers three core enhancements on the previous iteration: Performance – API 3.0 offers significantly faster response times and is more reliable. New endpoints – the third phase of the API includes new programme […]
Meta launches enterprise AI platform to drive business opportunities
The offering is intended to help businesses to use its Muse agents, Muse API and Muse Code products for more automated support for internal functionality and operations.
Instagram shares Reels creation tips in new guide
The refresher on some of the more recent additions to the creation process comes as Reels consumption makes up more than 50% of users’ time on IG.
LinkedIn tests advanced creator discovery to power brand campaigns
As validation from credible subject matter experts grows more important, creator marketing has become a bigger part of B2B strategies.
Meta opens early access to advanced Muse features
The company’s vision seems to be that Muse can help make people’s wants a reality by undertaking tasks on their behalf, thereby enabling more opportunity for exploration.