News

Brands face an AI-era reckoning—take control or trust the ‘neutral’ middle

Publicis’ LiveRamp deal tests data neutrality, pressures agency workflows and raises AI training stakes as brands reassess control, contracts and composable stacks.

How to enter 2027 Ad Age Best Places to Work

A step-by-step guide to enter 2027 Ad Age Best Places to Work, with eligibility, fees, survey details and key deadlines.

What The Trade Desk’s investment strategy reveals about ad tech’s next era

TD7’s leader, Michael Guptan, sits down with Ad Age to discuss a key stake in data startup Hightouch and programmatic advertising’s future.

Cannes Lions 2026—everything to know about this year’s ad festival

Cannes is back starting June 22, with some notable changes.

Vince Vaughn is an invincible Bears GM in rollicking Madden 27 trailer

The Rec League-created campaign turns the actor into a one-man football front office and quarterback.

EA Sports - Madden 27 Reveal Trailer - 4m25s

Viewers hated this snack brand’s AI ads, so it pivoted to ultra-handmade

Chookie’s new social video series features puppets trying to deliver the product in handcrafted airplanes.

Ads of the Week: 12 Campaigns That Caught Our Eye, From Nike to McDonald’s

McDonald’s, Nike, Apple, Calvin Klein, Lego, and more are behind the week’s most notable ads.

Agencies Race to Snap Up Amazon and Walmart Specialists

Podean, Harvest Group, and EVOQ Group look for scale.

Making Brand Magic Happen When Everyone’s Doing the Same Thing ft. Deena Bahri of Nutrafol

Why brand expression is the only real differentiator in the age of AI.

The Strategy Behind USA Today Co.’s Big Identity Shift With Kristin Roberts and Lark-Marie Anton

What the rebrand signals for the future of publishing in the AI era.

How Oura’s CMO Took It From Sleep Tracker to Wellness Disruptor

Wearable kicks off its biggest campaign ever for 'the world’s smallest smart ring'

Marketing measurement is breaking under its own complexity

More tools, more channels, and more data have left many marketers struggling to connect activity to outcomes. The post Marketing measurement is breaking under its own complexity appeared first on MarTech.

Why platform certification doesn’t equal martech transformation

The biggest risk in martech implementation may be confusing product expertise with operational competence. The post Why platform certification doesn’t equal martech transformation appeared first on MarTech.

Brands want to be in and out of the closet for Pride Month

Many brands ditched public Pride support while quietly continuing to market to LGBTQ+ consumers. The post Brands want to be in and out of the closet for Pride Month appeared first on MarTech.

BrightSign® Launches New Enhanced Device Management Solution Ahead of InfoComm 2026

BrightSign Control Plus, along with an expanding global BrightSign Built-In ecosystem, deliver digital signage at scale across industry use cases. BrightSign, the provider of the most advanced, capable, and trusted digital media players and operating system, announced BrightSign Control Plus, a premium tier of its device management solution for digital signage players, BrightSign Control (previously […]

DoorDash Ads Becomes a Global Commerce Media Platform

New ad formats, global offsite reach, and a LiveRamp partnership give advertisers new ways to connect with high-intent consumers ready to buy Key Takeaways Spotlight, a new immersive homepage ad format, delivers 2x higher click-through rates than banners and is bringing first-time customers to brands at scale. Symbiosys, a DoorDash company, powers offsite commerce media […]

Tempo Software Accelerates AI Innovation with New Atlassian Marketplace Offerings

New Rovo agents and Maestro Program help organizations reduce complexity and stop strategic drift before it compounds Tempo Software, a leader in adaptive portfolio management, is expanding its AI roadmap with new capabilities in the Atlassian Marketplace, including four new Rovo agents and the introduction of the Tempo Maestro Program. Introduced following Team ’26, the new […]

Cynapse.ai Unveils Latest Release of cyRoad, a First-Of-Its-Kind Agentic Video Intelligence Solution for Highways

Helping DOTs and transportation agencies detect incidents earlier, unlock actionable traffic intelligence, and enhance road user safety cynapse.ai, a leading provider of agentic video intelligence solutions, announced the latest release of cyRoad, its AI-powered platform built to help transportation agencies turn existing highway camera networks into real-time operational intelligence. Designed for Departments of Transportation (DOTs), […]

Locala Appoints Grant Gudgel as Chief Marketing Officer

Locala announced the appointment of Grant Gudgel as Chief Marketing Officer, as the company prepares to introduce a sharpened market vision around agentically enabled adaptive advertising. Adaptive Advertising captures a reality every marketer understands: markets do not stand still. Gudgel joins Locala at a time when advertisers are under growing pressure to adapt to changing […]

Bolder Apps Leads the AI-Native Wave of Mobile App Development with New AI Integrations

Miami-based, AI-native agency Bolder Apps is leading the next wave of mobile app development by applying artificial intelligence across product design, engineering, and analysis on every active client build. Bolder Apps is integrating artificial intelligence into its mobile app development services to cut development timelines and improve design, testing, and analysis. The approach focuses on solving […]

Messagepoint Announces MARCIEAssist™, the First Agentic AI Capability to Automate the Work of Customer Communications Management

Messagepoint, a leading customer communications management (CCM) solutions provider, announced the launch of MARCIEAssist™, the first agentic AI capability that automates the work of customer communications management. Messagepoint’s MARCIEAssist is the first agentic AI capability that automates the work of customer communications management (CCM). With MARCIEAssist, Messagepoint is introducing a fundamentally new model for customer […]

Cognizant announces ServiceNow partnership to accelerate scalable, operationalized AI governance at enterprise scale

New integration pairs ServiceNow’s visibility and governance with Cognizant’s agentic intelligence and control platform, providing a path to help enable the continuous application of responsible AI principles across the full AI lifecycle Cognizant announced the integration of Cognizant Neuro® AI Trust with ServiceNow, enhancing one of the most widely adopted enterprise AI platforms with a continuous AI […]

HeyMarvin Reveals 94% of Leaders Say Research Should Drive Decisions, but Only 27% Consistently Use It

The State of Modern Research 2026 identifies the “listening gap” driving a measurable divide between customer insight and business action HeyMarvin, the AI-native customer insights platform, released The State of Modern Research 2026: Closing the Listening Gap, a new report based on a survey of 309 research professionals, leaders, and research consumers. The findings expose a […]