News

Snapchat launches pitch for B2B ad spend

A new campaign ties back to efforts to promote the opportunities to reach key decision-making audiences in the app, which could present all-new considerations for B2B promotions.

NetChoice To FTC: Withdraw Personalized Pricing Proposal

The FTC lacks evidence of "a widespread problem warranting economy-wide enforcement policy," NetChoice says.

Newsom Vetoes Ban On Sharing Sensitive Data

California Governor Gavin Newsom has vetoed a bill that would have broadly prohibited businesses from selling or sharing consumers' sensitive data -- including precise geolocation information.

Meta Forms Business-Facing AI Product Platform

Meta will begin selling its AI tools to businesses and developers with its newly founded "Meta Enterprise Platform."

X Incentivizes Creators To Share Use Cases For Grok AI Assistant

With its recently announced Grok Bot in public beta, X has launched a new rewards program asking creators to submit preferred use cases for the company's AI-powered personal assistant.

2026 VMAs Was Taylor-Made for Big Viewership Boost, 51% Increase

The VMAs reached 8.4 million viewers, an 11-year high.

Don Graham Wants To Talk About The Wrong Facebook Movie -- Why Now?

Donald Graham, former CEO of The Washington Post Company and former Facebook board member, has decided there's something we need to know: Mark Zuckerberg is a good guy.

Scope3 Renamed, Refocused On Agentic Media Buying

Scope3, a company built to measure the carbon footprint of digital advertising, was renamed to Apostra last week and changed its focus.

Court Filing Quotes OpenAI Engineer: Users “Won’t Click” Links via @sejournal, @MattGSouthern

A court brief quotes an OpenAI engineer saying users "won't click" links and cites Microsoft data on lower CTRs in Bing Chat than in search. The post Court Filing Quotes OpenAI Engineer: Users “Won’t Click” Links appeared first on Search Engine Journal.

Anthropic Publishes Prompting Guidance For Claude Opus 5.5 via @sejournal, @MattGSouthern

Anthropic's Claude Opus 5.5 prompting guide asks developers to retest effort settings and reconsider chat prompt lines telling Claude to think carefully. The post Anthropic Publishes Prompting Guidance For Claude Opus 5.5 appeared first on Search Engine Journal.

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How Programmatic is Reshaping Podcast Advertising: Amazon’s Billy Hartman

Podcast advertising once required brands to find individual shows, negotiate deals and arrange host-read spots one at a time. It was intimate, bespoke and about as scalable as running a national delivery service with a bicycle. Programmatic advertising is changing that equation, Billy Hartman, head of enterprise partnerships and revenue at Amazon, told Beet.TV editorial […]

CNN dives into Texas Senate race alongside media partner Jubilee

As James Talarico attempts to turn Texas blue, CNN and Jubilee Media are giving him a chance to meet his constituents online. The two news organizations have joined forces to present CNN & Jubilee Town Hall with James Talarico, a stream hosted by the venerable anchor Erin Burnett. CNN has long operated at the intersection of politics and digital media The Atlanta-based cable news pioneer has embraced the disruption brought on by the internet. Way back in 2007, CNN hosted the first-ever "YouTube debate" as part of the Democratic presidential primary. Eventual election winner Barack Obama and several other Dems faced questions from viewers during an innovative event. Visit Tubefilter for more great stories.

MIT & Harvard Data Show How SEO And Paid Media Managers Become Directors via @sejournal, @gregjarboe

SEO and paid media managers can strengthen their promotion case by proving AI's net gains and building a reskilling plan for their teams. The post MIT & Harvard Data Show How SEO And Paid Media Managers Become Directors appeared first on Search Engine Journal.

Notebook: Smartly, Existential Angst, The Resonator

Trying something new here. In the old days we would have called it a "reporter's notebook." Let's start with Smartly's Laura Desmond and see where we end up.

Streaming Show Renewals Harder To Come By?

Data from Luminate shows that existing broadcast TV series had a 75% and 68% renewal rate in 2025 and 2024, respectively.

Stagwell Increases 'Real Clear' Bet, Boosts Investment

The further investment is designed to help expand the company, which also announced the hires of two senior executives: Jared Smith as president and Kristen Elliott as Head of Commercial.

Chris Daines of Dentsu: “We’ve brought everything together under the umbrella of total video”

Ahead of New Digital Age’s ‘Spotlight’ focus on TV and Video next month, Chris Daines, Chief Investment Officer at Dentsu UK, talks about the increasing complexity of the TV and video marketplace, the shift from linear to on-demand viewing, and how advertisers (and broadcasters) are navigating a fragmented media landscape… The post Chris Daines of Dentsu: “We’ve brought everything together under the umbrella of total video” appeared first on New Digital Age.

You Can’t Shortcut Market Fit: The Value of an Outside Perspective

If you’ve built a successful business in one market, found product-market fit and created a repeatable sales model, it’s easy to assume that you can take what has worked previously and replicate it somewhere else. But entering a new market isn’t simply about doing more of what already works. And the UK, particularly in the AdTech and MarTech sectors, can be a very unforgiving place to make that discovery. The post You Can’t Shortcut Market Fit: The Value of an Outside Perspective appeared first on New Digital Age.

AI Is Only as Smart as the Data Behind It: Audience Path’s Sean Black

Artificial intelligence can process billions of signals, deploy autonomous agents and tell advertisers what consumers want before consumers have finished wondering why their refrigerator needs a software update. But Sean Black, general manager and senior vice president of Audience Path by Dailymotion, says marketers should probably ask one basic question before surrendering the advertising industry […]

Firsthand’s Michael Rubenstein: Static Ads are Giving Way to Adaptive Brand Experiences

For all of digital advertising’s sophistication, marketers have spent three decades doing essentially the same thing: deciding in advance which static message to put in front of a consumer. Firsthand is built on the premise that AI makes that approach obsolete. “The history of digital marketing to date, as sophisticated as it’s gotten, is marketers […]

Marketers, You Have 9 Minutes to Earn Attention

This post was created in partnership with Viant As TV and streaming audiences become increasingly fragmented, understanding what happens between an ad being served and a viewer paying attention is […]

Ad Market Resumes Tepid Growth In August, 'Traditional' Media's Share Falls Below 20%

The U.S. ad market expanded a modest 0.7% in August following two consecutive months of World Cup growth in June and July. Digital's share of ad spending topped 80% for the first time in the U.S. Ad Market Tracker.