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11,590 articles covering the AdTech ecosystem
Trusted TV Launches Self-Service AI Studio to Create 30-Second TV Commercials
mobile-first tool lets any business produce streaming TV-ready 30-second commercials in a single session, complete with on-screen banner, branded end screen, music and voiceover. Trusted TV announced the launch of its self-service AI video studio, a mobile-first tool that lets a business create a complete, broadcast-ready 30-second commercial entirely from a smartphone. The studio puts […]
Google’s May Core Update Favored Pages That Match Intent via @sejournal, @MattGSouthern
Aleyda Solis analyzed US and UK SISTRIX data from Google's May core update, finding visibility patterns tied to source type and market fit. The post Google’s May Core Update Favored Pages That Match Intent appeared first on Search Engine Journal.
Campaign Tech Awards 2026: winners revealed
DOOH.com, Merkle and Wavemaker were among the big winners at the Campaign Tech Awards, which took place today (4 June) at London's Jumeirah Carlton Tower hotel.
Saatchi & Saatchi unveils 2026 New Creators' Showcase at SXSW London
The 2026 Showcase includes 11 pieces of short film, commercial, stop-motion animation and music video content.
Aceex’s Nina Pyvovar on Cannes, Global Privacy, and the Open Internet
Aceex’s head of business development, Nina Pyvovar, discusses the symbiotic relationship between data and creativity on the Croisette and more... The post Aceex’s Nina Pyvovar on Cannes, Global Privacy, and the Open Internet appeared first on ExchangeWire.com.
The Stack: AI, Ads, Regulation
This week, AI investment surged, regulators tightened their grip on tech platforms, and advertising giants doubled down on data-driven growth strategies. In today’s MadTech Daily, we cover the SPUR Coalition welcoming 30 new members at the World News Media Congress, [...] The post The Stack: AI, Ads, Regulation appeared first on ExchangeWire.com.
Future of Marketing Briefing: How agencies are betting on entertainment to survive
Some agencies are done making ads. Now they want to make hits.
YouTube’s AI remix push exposes a looming reckoning for the creator economy
YouTube's Gemini Omni integration has highlighted some of the major problems generative AI poses in the creator economy.
By the numbers: Liftoff’s IPO tests ad tech’s mettle on the public markets
The Blackstone-backed mobile app performance engine is drawing comparisons with standout performer AppLovin.
‘One of our core areas’: Ahead of global agency review, Coca-Cola’s CFO focuses on data matching
While it’s hardly a fresh observation, it is a timely one. Coca-Cola is about to kick off a global agency review covering media, data and tech,.
Nest New York brings its fragrance-layering strategy to the U.K.
The fragrance brand is expanding its U.K. presence through e-tailer Cult Beauty, department stores Harrods and Selfridges, and specialty retailer John Bell & Croyden.
Coca-Cola’s AI-powered José Mourinho campaign could signal a shift in celebrity partnerships
Instead of featuring José Mourinho, the incoming manager of the Real Madrid soccer team, the series will be hosted by Mourinho’s AI clone.
Cheaper ChatGPT Ads, Same Black Box; Google’s New AI Search Analytics
Ad-ding Value The price of ChatGPT ads is going down as OpenAI’s partners roll out incentives to drive adoption. Criteo, which became OpenAI’s first ad tech partner in March, recently announced that it’s dropping its minimum investment requirement from $50,000 to $10,000 to “lower the barrier to entry and make testing dollars work,” per an […] The post Cheaper ChatGPT Ads, Same Black Box; Google’s New AI Search Analytics appeared first on AdExchanger.
Comic: Hungry Hungry Hippos
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Hungry Hungry Hippos appeared first on AdExchanger.
Better Attribution Makes Live Sports A Performance Play
To squeeze the most juice out of their live sports campaigns, many marketers are adopting programmatic buying and marketing mix modeling, both of which are also drawing more advertisers to the digital live sports cornucopia. The post Better Attribution Makes Live Sports A Performance Play appeared first on AdExchanger.
AI Off The Rails
A word of caution to digital advertising companies, as they go all in on AI algorithms: They need to build these solutions with ownership, governance and accountability from the start – or AI could sink them with a single mistake. The post AI Off The Rails appeared first on AdExchanger.
How grocers are catering to GLP-1 users
Weight loss medications have changed the game of health and wellness. From protein-focused private label to wellness guides, here’s how grocers are keeping up.
Change is everywhere. It’s time for grocers to rethink how they handle it.
The relentless pursuit of everyday excellence is causing some retailers to lose sight of the broader horizon, writes Dave Clements of dunnhumby.
Amazon makes third-party grocery delivery debut in Arizona
The company now offers same-day delivery and pickup for customers at four Bashas’ stores as the e-tailer giant expands its presence in the grocery industry.
Trump admin appeals aspects of tariff refund order
The Department of Justice said the Court of International Trade lacks the authority to mandate refunds for all finally liquidated entries.
Destination XL is reevaluating its merger with FullBeauty
A week after rejecting a take-private offer, the company’s board said the merger’s existing terms were not in its stockholders’ best interests.
Five Below nixes ‘Five Beyond’ store section
The retailer — which reported a 32% sales bump for Q1 thanks to viral squishy toys — moved the higher-priced inventory in line with the rest of the store.
Former Nordstrom execs descend on Rent the Runway
The company’s interim CEO, interim CFO and chief commercial officer all have ties to the department store. Meanwhile, the apparel rental company’s revenue grew over 29% in Q1.
QVC celebrates 40th anniversary with TikTok Shop event
Amid QVC Group’s bankruptcy proceedings, the company is promoting a live event, a new podcast and the release of a documentary.