Firsthand’s Michael Rubenstein: Static Ads are Giving Way to Adaptive Brand Experiences

For all of digital advertising’s sophistication, marketers have spent three decades doing essentially the same thing: deciding in advance which static message to put in front of a consumer. Firsthand is built on the premise that AI makes that approach obsolete. “The history of digital marketing to date, as sophisticated as it’s gotten, is marketers […]

Last updated Sep 28, 2026 by ATDb automated enrichment