Chris Daines of Dentsu: “We’ve brought everything together under the umbrella of total video”

Ahead of New Digital Age’s ‘Spotlight’ focus on TV and Video next month, Chris Daines, Chief Investment Officer at Dentsu UK, talks about the increasing complexity of the TV and video marketplace, the shift from linear to on-demand viewing, and how advertisers (and broadcasters) are navigating a fragmented media landscape… The post Chris Daines of Dentsu: “We’ve brought everything together under the umbrella of total video” appeared first on New Digital Age.

Last updated Sep 28, 2026 by ATDb automated enrichment