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19,674 articles covering the AdTech ecosystem
Add To Cart, Subtract The Brand: Why Distinction Is Critical
Retail media doesn't have a measurement problem anymore, making the moment dangerous for brands. Distinctiveness is still possible, but it has to be an active choice by a brand, not a byproduct.
Google 'Unifies' Vertical Video: Sees Greater Reach, Lower Cost-Per-Unique
Google today introduced a way to buy and measure vertical video space programmatically across channels including platforms, apps and publishers in one platform to centralize media buys.
Paramount announces $44.4bn Notes offering
Paramount, a Skydance company, has announced that it intends to offer approximately $44.4 billion (€39bn) in of bonds to fund its proposed acquisition of Warner Bros Discovery (WBD) The company said it intends to utilise the net proceeds of the Notes offerings, together with cash on hand, borrowings under previously announced term loan financings and […]
Ofcom bans Openreach FTTH deal
Ofcom has told Openreach to withdraw its ‘Incremental New to Openreach’ offer, stating the deal is unfair and could hurt competition between broadband networks. The media regulator said Openreach has to give Ofcom – and the wider industry – advance notice of certain types of commercial offers. The ‘Incremental New to Openreach’ offer would have […]
Derral Eves believes anyone can find an audience on YouTube. He wrote a step-by-step creator field guide to prove it.
Derral Eves believes anyone can grow an audience on YouTube. That’s why, in 2013, he launched VidSummit, an annual bizdev concert for creators at every stage of their careers. Heading into the 2026 event–which runs Sept. 29-Oct. 1 at the Irving Convention Center in Texas and is expecting all-time-high attendance–Eves says VidSummit continues to have […] Visit Tubefilter for more great stories.
Consumers aren’t just buying gifts this holiday season. They’re stocking up on essentials.
Total online spend in the U.S. will top $275 billion, according to Adobe, but many will use seasonal deals to stockpile necessities.
Walmart consolidates merchant teams with focus on style
Nearly 20 years after embarking on its ill-fated, fashion-oriented “Project Impact,” the retail giant is merging its fashion, home and beauty businesses.
David’s Bridal wants to make it easy for vendors to engage with couples
The retailer’s AI-powered platform, Pearl Connect, gives vendors leads based on couples who are actively planning their weddings.
Walmart CEO addresses dynamic pricing concerns
John Furner issued a letter attempting to dispel pricing concerns about digital shelf labels and Sparky, but some say a Walmart patent leaves the door open.
Can Snapchat Have It All? The Platform Launches Its First B2B Creator Campaign
Snapchat has launched its first-ever B2B creator campaign, and to many, it's an unexpected move.
Transcend Launches as a Snowflake Native App on Snowflake Marketplace
With Transcend, joint customers can activate more of their Snowflake data safely, automatically, and without the SQL. Transcend announced it has launched Transcend Consent & Preferences Management on Snowflake Marketplace. The Snowflake Native App brings Transcend’s consent and preference data directly into a customer’s own Snowflake account, turning it into policy the moment it lands. […]
OBB Expands Global Reach With Opening of London Office
OBB is spreading its wings across the pond with the launch of a London office, marking the first international hub for the bustling 10-year-old outfit known for its social media-savvy branded content, film and TV properties. The OBB London outpost will be lead by Daisy Domenghini as managing director of OBB Bolded London, the branded […]
TikTok Star Chris Olsen on His Memoir Helping Young People Struggling With Substance Abuse Issues Feel ‘Less Alone’
Chris Olsen says it wasn’t easy writing his recently released memoir, “I Think My Therapist Hates Me,” but he believes it was worth it. “People say, was it cathartic to write it? No, it felt like I was just kind of like stabbing myself over and over again,” the TikTok star told me Sunday at […]
Media Company HardScope Launches With Studio Built Around Creator-Led IP, Sets Digital Series Slate (EXCLUSIVE)
A new player has entered the creator economy. HardScope, founded by Matt Kalish, is a media company with an in-house studio built around creator-led IP. The brand is launching its YouTube channel on Sept. 30 with a slate of digital series. The company’s goal is to create original franchises that can be developed into something […]
Twisted Tea dons camo for collab campaign as brand faces headwinds
The fall-focused effort taps into cultural trends around camo fashion and arrives as a new CMO prepares to join parent company Boston Beer.
DoorDash doubles down on WPP, naming agency global media partner
WPP continues to succeed in deepening relationships with existing clients following a similar win with Estée Lauder and scoring Wendy’s U.S. media.
The Generative AI Report Sucks – Let’s Make It Brilliant
Google's Generative AI report shows visibility and nothing else. Layer commercial data and traffic dependency on top and you get real exposure. The post The Generative AI Report Sucks – Let’s Make It Brilliant appeared first on Search Engine Journal.
CallRail Makes ChatGPT Ads Measurable For SMBs And Marketing Agencies via @sejournal, @CallRail
CallRail's ChatGPT ads integration lets SMBs and agencies attribute calls, texts, and forms to campaigns, send conversion data to OpenAI, and compare performance across channels. The post CallRail Makes ChatGPT Ads Measurable For SMBs And Marketing Agencies appeared first on Search Engine Journal.
Sparteo Appoints Former Webedia Executive Antoine Hermite as Managing Director to Drive International Growth
Sparteo, a leading ad tech and technology solutions provider for publishers and creators, announced the appointment of Antoine Hermite as managing director. Formerly deputy managing director at Webedia Group, Hermite will oversee group operations, scale the organisation, and spearhead its [...] The post Sparteo Appoints Former Webedia Executive Antoine Hermite as Managing Director to Drive International Growth appeared first on ExchangeWire.com.
Watch the newest commercials from Sony, State Farm, Quest Nutrition and more
NFL star Myles Garrett helps Sony show off its wireless headphones.
Activate your carrier data for true audience connection
Our new white paper, “Carrier Data, Activated,” shows how T-Mobile Advertising Solutions turns everyday mobile engagement into media that actually connects.
Delta Air Lines Follows United in Building an Ads Business
Delta has hired a former Deloitte and Digitas leader to run its media network.
FTC, States Win Protections to Lower Pesticide Prices for American Farmers in Antitrust Case Against Corteva
The Federal Trade Commission and a coalition of state attorneys general have secured a significant settlement agreement with pesticide manufacturing giant Corteva Inc. that will lead to lower pesticide prices for American farmers. View Press Release
Specific Data Fuels Advanced Targeting Across Streaming TV
A new platform designed for CTV and FAST environments can support bid requests in real-time across more than 140 billion monthly CTV impressions and is being integrated with Yahoo DSP, StackAdapt and Viant.