News
16,147 articles covering the AdTech ecosystem
DOOH You Like Women’s Sports?
Women’s sports is having a moment as publishers, advertisers and the tech vendors in between try to capitalize on rising viewership. Digital out-of-home is having a moment, too. The post DOOH You Like Women’s Sports? appeared first on AdExchanger.
Workato Announces AIRO Global Availability, Redefining Enterprise Software for the Agentic Era
AIRO is a multi-agent system built into the Workato platform. Business users bring intent, AIRO brings the expertise and works with them to deliver business outcomes. Workato®, the leading Control and Execution Platform for Enterprise AI, announced the global availability of Workato AIRO™, a multi-agent system built into the Workato platform that brings agentic engineering to the enterprise. […]
8×8 Appoints Colleen Martin-Garcia As Chief Accounting Officer and Issues New Employee Inducement Grant
8×8, Inc., a leading global business communications platform provider, announced the appointment of Colleen Martin-Garcia as Senior Vice President and Chief Accounting Officer, effective immediately. In this role, Martin-Garcia will be 8×8’s Principal Accounting Officer and oversee 8×8’s global accounting organization, including financial close and reporting, revenue, payroll and equity, and treasury functions across the […]
StackAdapt Introduces In-Platform Economic Impact Measurement to Help Marketers Prove Real-World ROI
Self-Serve Solution, Powered by Affinity Solutions, Connects Media Exposure to $4T+ in Consumer Spend Data to Measure and Optimize Real-World Economic Impact While Campaigns Are Live StackAdapt (www.stackadapt.com), the leading AI advertising and orchestration platform, announced the launch of its Economic Impact Report, a self-serve, in-platform measurement solution that enables advertisers to measure and optimize […]
Anonymous Audience and Martech: Marketing to customers you cannot identify
One of the most important changes in the history of the digital marketing environment is taking place. For more than twenty years, marketers have relied heavily on third-party cookies, device identifiers, and broad customer profiles to track online behavior, personalize experiences and measure campaign performance. For customer acquisition and engagement, identity-based marketing became the linchpin, […]
KaiNexus Introduces Insights, Bringing Artificial Intelligence to Operational Excellence
KaiNexus Intelligence brings AI analysis to operational excellence, reasoning over a team’s own improvement data through the Lean methods they already use. KaiNexus (www.kainexus.com), a leading Operational Excellence software company, has introduced KaiNexus Insights, an innovative new AI capability that interprets a team’s own improvement data and turns it into decision-ready analysis leaders can act […]
GrayHair Solves Direct Mail Attribution Problem for OmniChannel Marketers
The company that tracks billions of mailpieces for the nation’s largest mailers launches a new platform to help marketers prove and grow the revenue direct mail generates. GrayHair Software, the leader in address and mail intelligence for enterprise mailers, today announced the availability of GH Direct Mail IQ (GH DMIQ), a comprehensive platform that gives omnichannel marketers […]
Mobile Innovation Reshapes Global Trade: Ecer.com Unveils Mobile-First Ecosystem for Seamless B2B Cross-Border Commerce
Driven by the rapid advancement of mobile internet and artificial intelligence, global trade is rapidly shifting from traditional offline communications and desktop operations toward a more agile, high-efficiency mobile-first model. Breaking through constraints of location, time zone differences, and communication lag has become a vital priority for cross-border merchants and international buyers aiming to elevate […]
Email Marketing ROI Data Signals Budget Shifts for 2026
New data showing up to $36 in revenue per $1 spent on email marketing is influencing how U.S. brands plan 2026 digital budgets. Email marketing continues to demonstrate measurable financial impact, with industry data indicating that brands generate up to $36 in revenue for every $1 spent. As U.S. companies prepare their 2026 marketing budgets, […]
Blotato Social Media API Now Reads and Answers Instagram DMs
New comments and messaging endpoints let an AI agent read and reply to Instagram comments and direct messages using the same key that publishes. Blotato has added comments and messaging endpoints to its social media API, so an AI agent can now read the comments on a published post, reply to them, pull Instagram and […]
VirtualPBX Launches New Mobile Softphone App for Business Calling on the Go
New iPhone and Android app helps teams make and receive business calls, manage voicemail, access contacts, and keep work calls separate. VirtualPBX, a leading provider of business phone solutions, today announced the launch of its new VirtualPBX mobile softphone app for iPhone and Android. The new app gives VirtualPBX users a faster, more modern way […]
The Stack: Growth, Fines & Streaming
This week, the digital economy delivered a tale of two trajectories: advertising and streaming surged ahead, while regulators intensified their crackdown on platform power. In today’s MadTech Daily, we cover ChatGPT and Roblox facing the EU’s toughest platform rules, Elon [...] The post The Stack: Growth, Fines & Streaming appeared first on ExchangeWire.com.
Sweetgreen Tapped Atmosphere TV To Introduce World Cup Viewers To Its Wraps
Sweetgreen used the World Cup as a marketing opportunity to promote its new wraps. The brand tapped the video advertising startup Atmosphere TV for help running a video ad in those public spaces where people were likely watching the World Cup. The post Sweetgreen Tapped Atmosphere TV To Introduce World Cup Viewers To Its Wraps appeared first on AdExchanger.
The case for and against agencies betting on tokens the way they bet on media
AI compute costs are the next frontier for the next upfront. This is the case for it.
Nike, Lululemon hit with lawsuits alleging deceptive ‘phantom discounts’
In recent weeks, major global brands have been the subject of lawsuits alleging deceptive pricing strategies.
Future of Marketing Briefing: Media measurement is becoming an asset in boardroom theater
Major advertisers spent their quarterly earnings calls talking up media effectiveness efforts to analysts and shareholders this week. It suggests a shift in the way C-suites consider ad spend.
How a fitness creator built her own global wellness platform
Gabby George leveraged her social media success into a subscription-based fitness platform to diversify revenue.
Time Tries Monetizing Bot Traffic; The FTC Sues Hims & Hers For Sensitive Data Sharing
Serves You Right The ad industry has found a new audience to bombard with ads: AI bots. Time recently began serving ads to bots in an attempt to monetize its growing bot traffic. The ads are formatted as FAQ-style brand content and labeled as sponsored. Influencing agents may eventually become even more important than influencing […] The post Time Tries Monetizing Bot Traffic; The FTC Sues Hims & Hers For Sensitive Data Sharing appeared first on AdExchanger.
Amazon Crushes Earnings And Reaches Almost $20 Billion In Q2 Ad Revenue
Amazon’s advertising businesses earned a total $19.8 billion in Q2, the company reported in its quarterly earnings on Thursday. That’s up from $15.7 billion in Q2 2025, and good for a 26% year over year growth rate. And while those revenue numbers would be reason to celebrate for any other advertising business, they barely registered […] The post Amazon Crushes Earnings And Reaches Almost $20 Billion In Q2 Ad Revenue appeared first on AdExchanger.
WP Engine Partners With BigCommerce To Scale WordPress Stores via @sejournal, @martinibuster
WP Engine announced Commerce Connect, a safe way for fast-growth brands to modernize and scale while preserving design, SEO, and user experience. The post WP Engine Partners With BigCommerce To Scale WordPress Stores appeared first on Search Engine Journal.
The Romans invests in new influencer agency
PR shop The Romans has invested in a creative influencer agency start-up.
Pitch Update: Euros 2028, Yorkshire Water, Macmillan, UK govt, AG Barr, White Claw, GetYourGuide, TopCashback and more
Campaign's weekly round-up of pitches, reviews and account wins.
Beefeater hires Lucky Generals as agency of record
Brand previously worked with McCann London.
ATS Tokyo 2026: What to Expect
ATS Tokyo returns for 2026 - bringing the best of Japan's advertising industry together. Here’s what you need to know… The post ATS Tokyo 2026: What to Expect appeared first on ExchangeWire.com.