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19,674 articles covering the AdTech ecosystem
Discovery Casino Docuseries Is A Sure Bet
A new docuseries about casino operations provides a fascinating look at the problems that can develop in a location that draws thousands of people for gambling, drinking and general carousing.
BBC: Ludwig s2 biggest scripted launch of the year
The second season of Ludwig, the BBC detective series starring David Mitchell, attracted an audience of 9.1 million viewers (28-day figure) for episode one, making it the biggest scripted launch of the year across broadcasters and streamers to date. The series, created and written by Mark Brotherhood, produced by Big Talk Studios (part of ITV […]
Survey: Social media brands get cooler for kids
Social media brands are continuing to play a key role in children’s lives despite increasing debate around restricting under-16s’ access to online platforms, according to research from Beano Brain. The annual Coolest Brands 2026 report, based on responses from 10,000 children aged 7-14 across the UK, has named YouTube the UK’s coolest brand for the […]
Channel Factory brings contextual precision to Premium CTV
Channel Factory, the contextual advertising company powering performance across walled gardens, has announced the expansion of its technology into Premium Connected TV. The offering brings video-level content classification and brand suitability standards to the streaming environments where audiences spend the majority of their screen time, turning what has long been an audience-targeting game into a […]
5 store concepts that launched in 2026
From Target’s revamped beauty space to Michaels’ new experiential store format, retailers have been busy this year refreshing their physical footprints.
Make The Algorithm Pay You Back: How Creator Content Can Earn Again And Again
In this practical session, LADbible shares a publisher’s perspective on how creators, brands and agencies can unlock more value from platforms like Facebook, Snapchat and YouTube. Through case studies and real-world examples, the session will break down how creator content can be adapted, packaged and distributed to
Wait.. That’s Not Legal?! The Legal Mistakes You Are Making Online
Z-Text Develops Temporary Messaging Identity Without Phone Number or Email
Planned feature is designed to provide a separate messaging identity for temporary communication, with a proposed $3 creation fee Z-Text LLC, developer of a blockchain-based messaging application built on BitcoinZ, is developing a temporary messaging identity designed for users who want to communicate without registering a phone number, SIM card, or email address. The planned […]
Aiarty Video Enhancer V3.8 Brings Resumable Exports and More Reliable AI Enhancement to Existing Editing Workflows
Aiarty Video Enhancer V3.8 adds resumable exports, MKV support, and CUDA memory optimizations for more reliable AI video enhancement in editing workflows. Aiarty has released Aiarty Video Enhancer V3.8, an update focused on making AI video enhancement a more reliable part of existing video editing and production workflows. The new version adds export task and […]
Airship Recognized in 2026 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs for Second Consecutive Year
Airship, the mobile-first customer experience company, announced its recognition in the Gartner® Magic Quadrant™ for Multichannel Marketing Hubs for two years in a row. Airship has also been recognized six times in the Gartner Market Guide for Mobile Marketing Platforms report—this latest report further recognizes Airship for its Airship Experience Platform. “We are proud to […]
MNTN Expands Attribution with AppsFlyer, Using Mobile In-App Actions to Drive Better Performance TV Results
New integration connects TV ad exposure to app installs, purchases, sign-ups and other in-app actions, giving advertisers more data to drive better performance. MNTN, the technology platform bringing performance marketing to Connected TV, announced an expanded integration with AppsFlyer, the Modern Marketing Cloud, that gives marketers a clearer view of how their Performance TV campaigns […]
PostcardMania Launches SMB Search Engine and AI Optimization to Flagship Multichannel Marketing Campaign Everywhere Small Business
PostcardMania, the $100+ million marketing technology company serving more than 130,000 clients nationwide, announced that it is adding a new search engine and AI search optimization service to its flagship multichannel marketing campaign, Everywhere Small Business. The new service, called Optimize Search + AI, is designed to help small and mid-sized businesses strengthen their presence […]
Synopsys Powers Autonomous Engineering with a Broad Portfolio of Long-Horizon Agents and Autopilot Platform
Open and Secure Synopsys Autopilot Platform Accelerates Engineering Productivity, Improves Design Quality, and Achieves Faster Closure Across Silicon to Systems Synopsys Autopilot™ Platform includes a broad portfolio of domain-specific AgentEngineer™ solutions, long-horizon agents that reason, plan, and execute with the support of task agents across silicon to systems workflows The Platform’s context intelligence combines trusted […]
Apple Maps are Becoming a Priority for MULO Brands
For most multi-location brands, and the agencies that manage their local SEO, Apple Maps has historically lived somewhere near the bottom of the priority list. It’s the platform you claim your listing on, fill in with basic information, and occasionally revisit if something needs fixing. Google Maps listings get the comprehensive audits, the dedicated review […] Apple Maps are Becoming a Priority for MULO Brands first appeared on Street Fight.
E.l.f. jams to second music album under entertainment marketing arm
“Mirror Mix” features seven rising artists and will be promoted through a partnership with song lyrics platform Genius around its Open Mic content series.
Dave & Buster’s shakes up agencies amid bid to rebuild brand relevance
Gut and Mediaplus are joining the chain’s roster to develop more distinctive marketing and better connect national scale to local activities.
Google Plans To Adopt UCP Draft Spec For AI Mode Hotel Booking via @sejournal, @MattGSouthern
UCP has published a draft hotel booking specification, Google says it will adopt the open standard for AI Mode hotel booking over the coming months. The post Google Plans To Adopt UCP Draft Spec For AI Mode Hotel Booking appeared first on Search Engine Journal.
The pivot point for wellness brands
Technology is reshaping how consumers approach wellness, but what does that mean for brands? Jill Gabin and Molly Hop of Havas Media Network North America sit down with Ad Age President Dan Peres to explore the intersection of technology and wellness. Watch here!
What marketing job postings say about AI skills
Research shows employers want marketers who can turn processes into working AI automations. The post What marketing job postings say about AI skills appeared first on MarTech.
6 sales alignment plays from ABM leaders at Snowflake, Datadog, and Unisys
From account selection and actionable signals to AI-powered workflows, these plays show how ABM teams can make sales alignment an operating discipline. The post 6 sales alignment plays from ABM leaders at Snowflake, Datadog, and Unisys appeared first on MarTech.
Optimizing content for generative engine search models
Adjusting content and technical strategies preserves brand authority as search shifts to AI answer engines. The post Optimizing content for generative engine search models appeared first on MarTech.
Who Will Stand Up For The Open Web?
The open web is done, stick a fork in it. Banner blindness is near universal, search traffic has run dry and publishers are struggling for oxygen. A consensus has emerged in recent years that the above statements are true, and that the open web as we know it is on an irreversible decline. Sure, certain […] The post Who Will Stand Up For The Open Web? appeared first on AdExchanger.
ITV makes Cultural Advisory Council appointments
Following on from its inception in 2021, ITV has announced the evolution of its Cultural Advisory Council for the 2026/27 term, introducing a new strategic focus and an updated membership. Joining the Council for this 12 month term are Sabah Choudrey – Consultant, writer and speaker; Anu Giri – Executive Director of English National Ballet; […]
ITV: Big Brother streaming continues to rise
Season 23 of reality series Big Brother is continuing to make a big impact on ITVX, clocking up 12.7 million streams so far – up 50 per cent on the 8.5 million streams recorded after 13 episodes in 2025. The series also had a strong second week of linear viewing, with five of its six […]